ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a matrixed, team environment.
📋 Key Responsibilities ✅ Contributes to strategic and tactical marketing planning and its execution nationally. ✅ Identifies opportunities to improve existing marketing campaigns and develops pragmatic solutions within budgetary constraints. ✅ Establishes strategies for branding, positioning, and competition to mitigate other key players in the market. ✅ Communicates with LATAM Marketing Director about marketing initiatives and project metrics, and brainstorms fresh strategies. ✅ Ensures compliance of marketing activities with all regulatory requirements. ✅ Supports PTC’s commercial/country teams by facilitating the local implementation of marketing materials and overseeing marketing material inventory. ✅ Leads marketing-related projects, including planning and coordinating internal/external meetings, management of market research, multichannel strategy, and finding projects, as well as the follow-up of metrics and results on a frequent basis. ✅ Supports the planning and execution of key events and international congresses. ✅ Facilitates budget management and tracking. ✅ Develops and maintains project status reports. ✅ Ensures strong collaboration cross-functionally and with internal teams to deliver aligned initiatives related to marketing contents.ASSUMPTION: This role may require occasional travel and the ability to work independently or collaboratively as required.
🎯 Required Qualifications - Education: Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field (MBA preferred). - Experience: A minimum of 5 years’ experience in a marketing capacity, preferably in the pharmaceutical or biotechnology sectors. - Required Skills: - Experience working in a pharmaceutical, biotechnology, or related environment. - Experience in rare diseases segment (desirable). - Fluency in English (verbal and written) is essential. - Familiarity with online content marketing and social media development strategies. - Excellent verbal and written communication, and presentation skills. - Analytical thinker with excellent problem-solving, decision-making skills, and the ability to adapt to changing priorities and deadlines. - Excellent planning, organization, and project management skills. 💰 Compensation & Benefits - Salary Range: Based on industry standards for a Marketing Manager role in Brazil with 5-10 years of experience, the estimated salary range is BRL 15,000 - 25,000 per month. - Benefits: PTC Therapeutics offers a comprehensive benefits package, including health insurance, retirement plans, and employee assistance programs. Details can be found on their careers page. - Working Hours: This is a full-time, hybrid position, with a typical workweek of 40 hours. The role may require occasional travel.ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights 🔍 Company Context - Industry: Biotechnology Research - Company Size: 501-1,000 employees - Founded: 1998 - Company Description: PTC is a patient-centered biopharmaceutical company focused on discovering, developing, and commercializing medicine for children and adults living with rare and serious diseases. - Company Specialties: Orphan and Ultra-orphan Disorders, Oncology, and Anti-infectives 📊 Role Analysis - Career Level: Mid-level management - Reporting Structure: This role reports directly to the LATAM Marketing Director. - Work Arrangement: Hybrid (on-site and remote work) - Growth Opportunities: As a mid-sized company, PTC Therapeutics offers opportunities for career growth and development within the marketing department and across the organization. 🌍 Location & Work Environment - Office Type: Hybrid (on-site and remote work) - Office Location(s): São Paulo, Brazil - Geographic Context: São Paulo is the largest city in Brazil and the Americas, offering a vibrant cultural scene, diverse neighborhoods, and a thriving job market. - Work Schedule: The typical workweek is 40 hours, with flexible hours and remote work options available. 💼 Interview & Application Insights - Typical Process: 1. Online application submission, 2. Phone/Video screening, 3. In-depth interviews with hiring managers and team members, 4. Final interview with the LATAM Marketing Director, 5. Background check and offer extension. - Key Assessment Areas: Marketing strategy, project management, communication skills, problem-solving, and cultural fit. - Application Tips: - Tailor your resume and cover letter to highlight your marketing experience, especially in the pharmaceutical or biotechnology sectors. - Prepare examples of successful marketing campaigns or projects you've led. - Research PTC Therapeutics' mission and values to demonstrate your cultural fit. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Project management tools (e.g., Asana, Trello) - Marketing automation tools (e.g., HubSpot, Marketo) - Social media management tools (e.g., Hootsuite, Buffer) 👔 Cultural Fit Considerations - Company Values: Patient-centered, innovative, collaborative, and committed to extending life’s moments for patients with rare diseases. - Work Style: PTC Therapeutics values a collaborative, fast-paced, and matrixed team environment. Employees should be comfortable working independently and adaptable to changing priorities and deadlines. ⚠️ Potential Challenges - The role may require occasional travel, which could be challenging for candidates who prefer a fully remote work arrangement. - The marketing landscape in Brazil is competitive, and the role may involve mitigating other key players in the market. - The role requires fluency in English, which could be a barrier for candidates with limited English proficiency. 📈 Similar Roles Comparison - Comparison point 1: This role focuses on national marketing programs and initiatives, whereas a Brand Manager role might focus on specific products or brands. - Comparison point 2: The Marketing Manager role at PTC Therapeutics is part of a global marketing team, working closely with the LATAM Marketing Director, whereas a Marketing Manager role at a smaller company might have more autonomy. - Comparison point 3: Career progression in this role could lead to a Senior Marketing Manager or Marketing Director position within PTC Therapeutics or other biopharmaceutical companies. 📝 Sample Projects - Developing and implementing a national marketing campaign to raise disease awareness in Brazil. - Conducting market research to identify opportunities for improving existing marketing campaigns. - Planning and executing a key event or international congress, such as the Latin American Thrombosis Forum. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 90 days? - How does this role collaborate with other departments, such as medical affairs and regulatory affairs? - What are the most challenging aspects of working in the Brazilian biopharmaceutical market? - What opportunities are there for professional development and growth within the marketing department and across the organization? 📌 Next Steps for Applicants To apply for this position: - Submit your application through [this link](https://ptcbio.wd5.myworkdayjobs.com/PTC_Careers/job/Brazil---Sao-Paulo/Manager--Marketing--Brazil-_R3623). - Tailor your resume and cover letter to highlight your marketing experience, especially in the pharmaceutical or biotechnology sectors. - Prepare examples of successful marketing campaigns or projects you've led. - Research PTC Therapeutics' mission and values to demonstrate your cultural fit. - Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.