📌 Core Information
🔹 Job Title: Manager, Marketing & Business Development Operations
🔹 Company: Cority
🔹 Location: United States, Canada
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Partnering with executives to define GTM strategy and build capacity models
- Architecting and governing the tech ecosystem for sales and marketing
- Driving data-driven decisions through end-to-end demand forecasting and variance analysis
- Optimizing multi-channel programs to maximize ROI and accelerate deal cycles
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration to drive revenue growth and operational excellence.
📋 Key Responsibilities
✅ Strategic Partnership & Operational Rhythm
- Act as a true extension of BD and Marketing VPs, attending leadership forums and ensuring cross-team alignment
- Design and refine meeting cadences, 1:1s, and quarterly business reviews
✅ Annual Revenue Planning & Demand Modeling
- Co-lead the Annual Revenue Plan, building rolling capacity models and setting SMART demand targets
- Develop and maintain end-to-end forecasting processes, delivering monthly and quarterly forecasts with >95% accuracy
- Drive variance analysis and scenario planning to keep the company on track
✅ Reporting, Analytics & Systems Governance
- Govern the RevOps tech stack, defining data models, designing lead-routing rules, and automating workflows
- Build and maintain executive dashboards, championing data quality initiatives and instituting governance standards
- Manage and enhance the Marketo instance, overseeing program setup, lead scoring, nurture streams, and seamless integration with the CRM
✅ Demand Generation Optimization & ROI Management
- Partner with Marketing and BD to run rigorous A/B tests, attribution analyses, and “hot-spot” reviews
- Optimize CRM campaign configurations and measurement frameworks to accurately attribute spend and maximize ROI across all channels
- Define, track, and communicate core KPIs that drive executive decisions on resource allocation
✅ Best-Practice Leadership & Enablement
- Establish scalable processes for lead handoffs, campaign execution, and cross-functional projects
- Create playbooks, training modules, and SOPs to elevate the entire revenue team’s operational excellence
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration to drive revenue growth and operational excellence.
🎯 Required Qualifications
Education: Bachelor’s in Business, Marketing, Analytics, or related field; MBA or advanced degree a plus
Experience: 5+ years in RevOps, Marketing Ops, or Sales Ops at high-growth B2B tech companies ($100m - $1Bn ARR)
Required Skills:
- Deep hands-on expertise with Salesforce and adjacent RevTech (Salesloft, ZoomInfo, Sales Navigator, Qualified)
- Advanced Excel and / or BI skills
- Proven track record partnering with executives to build revenue plans, forecasts, and go-to-market operations that exceed targets
- Exceptional communication and leadership skills, with the ability to lead cross-functional initiatives and train both technical and non-technical stakeholders
Preferred Skills:
- Experience with Looker, Tableau, or other data visualization tools
- Familiarity with Marketo or other marketing automation platforms
- Knowledge of Salesforce CPQ or other quote-to-cash solutions
ASSUMPTION: Given the strategic nature of this role, candidates should have a strong background in revenue operations, marketing operations, or sales operations within high-growth B2B tech companies.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 USD per year (based on industry standards for similar roles, experience levels, and locations)
Benefits:
- Competitive health benefits
- Dental plans
- Fitness allowance
- Health care spending account
- Retirement savings plan
- Work from home
- Subsidized internet
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary based on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Environmental, Health, and Safety (EHS) management software
Company Size: Medium-sized company with 501-1,000 employees, providing a collaborative and growth-focused work environment
Founded: 1988, with a rich history and established presence in the EHS software industry
Company Description:
- Cority is the global enterprise EHS software provider creating industry-leading technology to empower those who transform the way the world works.
- For over 35 years, Cority has been powered by the spirit of innovation, deep domain expertise, and a commitment to integrity that enables higher levels of operational and sustainable performance with the most comprehensive, human-centered, and secure SaaS platform to help workers and businesses thrive in 100 countries around the world.
- The company enjoys the industry’s highest levels of client satisfaction and has received many awards for its strong employee culture and outstanding business performance.
Company Specialties:
- Occupational Health Software
- Safety Management Software
- Industrial Hygiene Software
- Environmental Management Software
- Ergonomics Software
- EHS Data Management
- Quality Software
- Risk Management Software
- Compliance Software
- Sustainability Software
- Occupational Health And Hygiene
- Safety Culture
- Quality Management
- Health and Safety
- ESG Reporting
- Compliance Management
- Quality Management Software
- and ESG Software
Company Website: www.cority.com
ASSUMPTION: Cority is a well-established company in the EHS software industry, with a strong focus on innovation, domain expertise, and a commitment to integrity.
📊 Role Analysis
Career Level: Mid-level to senior management role, reporting directly to the VPs of Business Development and Performance Marketing
Reporting Structure: This role will work closely with the VPs of Business Development and Performance Marketing, as well as other cross-functional teams within the organization
Work Arrangement: Full-time, with flexible hours and remote work options available
Growth Opportunities:
- Potential to grow into a leadership role within the revenue operations or marketing organization
- Opportunities to work on high-impact projects and initiatives that drive significant business value
- Chance to learn and develop skills in a fast-paced, dynamic environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's revenue growth and operational excellence.
🌍 Location & Work Environment
Office Type: Hybrid work environment with offices in Toronto, New York, London, and Paris, as well as remote work options available
Office Location(s): 250 Bloor Street East, 9th Floor, Box 15, Toronto, Ontario M3W 1E6, CA; 60 E 42nd St, Suite 1810, New York, NY 10017, US; 143-147 Regent Street, 5th Floor, Crown House, London, England M4W 1E6, GB; 21, Rue du Dragon, Paris, Île-de-France 75006, FR
Geographic Context:
- Toronto: A multicultural city with a thriving tech industry and a high quality of life
- New York: A global financial and cultural hub with a fast-paced, competitive job market
- London: A major global city with a diverse economy and a strong tech industry
- Paris: A global center for art, culture, fashion, and gastronomy, with a strong tech industry
Work Schedule: Full-time, with flexible hours and remote work options available
ASSUMPTION: The hybrid work environment and remote work options provide a high degree of flexibility for employees, allowing them to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- Technical assessment or case study to evaluate the candidate's skills and problem-solving abilities
- On-site or video interview with the hiring manager and other key stakeholders to discuss the role's responsibilities, requirements, and growth opportunities
- Final decision and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and visualization skills
- Communication and leadership skills
- Cultural fit and alignment with the company's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to data-driven decision-making and revenue growth strategies
- Research the company and the industry to demonstrate your understanding of the role's context and importance
ATS Keywords: Revenue Operations, Marketing Operations, Sales Operations, Data Analysis, Salesforce, Demand Foregging, Campaign Management, Budgeting, Cross-Functional Leadership, Strategic Planning, Communication, Training, Process Improvement, CRM Management, Analytics, Project Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis, communication, and leadership skills, as well as their cultural fit and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Salesforce
- Salesloft
- ZoomInfo
- Sales Navigator
- Qualified
- Marketo
- Looker
- Tableau
ASSUMPTION: The tools and technologies listed are the core platforms used by the company for sales and marketing operations. Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Cority is committed to continuous improvement and driving progress through technology
- Integrity: The company values honesty, transparency, and ethical behavior in all aspects of its operations
- Collaboration: Cority fosters a culture of teamwork, open communication, and mutual respect
- Expertise: The company is dedicated to delivering high-quality, industry-leading solutions through deep domain expertise and a commitment to excellence
Work Style:
- Fast-paced and dynamic, with a focus on driving results and achieving ambitious goals
- Data-driven and analytical, with a strong emphasis on using data to inform decision-making and strategy
- Collaborative and cross-functional, with a high degree of interaction and coordination across different teams and departments
- Growth-focused, with a commitment to continuous learning and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable working with large datasets and complex systems?
- Are you an effective communicator and collaborator, with the ability to work across different teams and departments to drive results?
- Are you committed to continuous learning and development, and do you actively seek out new challenges and opportunities for growth?
ASSUMPTION: Cority values candidates who are innovative, honest, collaborative, and committed to excellence, with a strong focus on driving results and continuous learning and development.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require long hours and tight deadlines
- The role may involve managing complex data sets and systems, which can be challenging and time-consuming
- The role may require frequent travel to different offices and locations, which can be disruptive to personal and family life
- The role may involve working with a diverse range of stakeholders, which can be challenging and require strong communication and collaboration skills
ASSUMPTION: While this role offers significant growth opportunities and the potential to make a substantial impact on the company's revenue growth and operational excellence, it also presents several challenges that candidates should be aware of and prepared to address.
📈 Similar Roles Comparison
- Compared to other revenue operations roles, this position places a greater emphasis on strategic planning, demand forecasting, and cross-functional collaboration
- Compared to other marketing operations roles, this position requires a deeper understanding of sales processes and a stronger focus on data-driven decision-making and ROI optimization
- Compared to other sales operations roles, this position requires a broader range of skills and a more strategic approach to revenue growth and operational excellence
ASSUMPTION: This role is unique in its focus on strategic planning, data-driven decision-making, and cross-functional collaboration, requiring a broad range of skills and a strong commitment to driving revenue growth and operational excellence.
📝 Sample Projects
- Developing and implementing a comprehensive demand forecasting model to inform annual revenue planning and budgeting
- Optimizing the tech ecosystem for sales and marketing, including the integration of new tools and platforms to improve efficiency and effectiveness
- Conducting a comprehensive review of marketing campaigns and channels to identify opportunities for optimization and cost savings
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and cross-functional nature of the role, requiring a strong focus on driving revenue growth and operational excellence.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to data-driven decision-making and revenue growth strategies?
- How does this role fit into the company's overall revenue operations and marketing organization, and what are the key priorities for the first 90 days?
- What are the key challenges facing the company's revenue growth and operational excellence, and how does this role address them?
- How does the company support the professional development and growth of its employees, particularly in this role?
- What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
ASSUMPTION: These key questions help candidates assess the role's strategic importance, growth opportunities, and alignment with their career goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company and industry, and be ready to discuss your approach to data-driven decision-making and revenue growth strategies
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
