📌 Core Information
🔹 Job Title: Manager, Marketing
🔹 Company: Arrowhead Pharmaceuticals
🔹 Location: Pasadena, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (5 days a week)
🚀 Job Overview
Key aspects of this role include:
- Driving Arrowhead’s brand strategy across HCP, DTC, and corporate marketing
- Collaborating cross-functionally to ensure consistent messaging and align with corporate and brand goals
- Executing marketing tactics for HCPs and DTC, ensuring alignment with brand positioning and regulatory compliance
- Supporting brand strategy, understanding omnichannel strategy, and leading brand voice and identity
- Managing relationships with external partners, agencies, vendors, sales teams, medical, legal, and compliance teams
ASSUMPTION: This role requires a strong focus on personal and nonpersonal marketing execution, with a significant emphasis on brand strategy and cross-functional collaboration.
📋 Key Responsibilities
✅ Lead the execution of marketing tactics for HCPs and DTC, ensuring alignment with brand positioning and regulatory compliance
✅ Build and maintain relationships with external partners, agencies, vendors, sales teams, medical, legal, and compliance teams
✅ Support conference needs for advocacy and HCP events, print material needs, and agency budget management
✅ Develop relationships with sales team leaders to ensure personal promotion materials are impactful for teams
✅ Maintain internal file sharing systems and understand industry trends to identify market optimizations
✅ Support the development of new and as needed updates to marketing materials targeted to sales teams, HCPs, and patients
✅ Lead brand voice and identity for brand, ensuring it is woven through all communications cross-functionally
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, with a focus on brand strategy and marketing execution.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, business, or a related field
Experience: 5+ years of pharmaceutical marketing experience, with 3+ years managing HCP branding initiatives
Required Skills:
- Strong cross-functional collaboration skills and ability to lead strategic initiatives
- Excellent communication, leadership, prioritization, and project management skills
- Ability to build and maintain relationships with various stakeholders
- Understanding of industry trends and competitors
- Experience with marketing tactics, brand strategy, and regulatory compliance
Preferred Skills:
- Experience in the cardiometabolic and/or rare disease space
- Preferred product launch experience
ASSUMPTION: Candidates with a strong background in pharmaceutical marketing, experience managing HCP branding initiatives, and a proven track record of cross-functional collaboration will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $145,000 USD (based on California pay range)
Benefits:
- Competitive salaries and an excellent benefit package
Working Hours: Full-time, 40 hours per week, on-site 5 days a week
ASSUMPTION: The salary range provided is based on the California pay range listed in the job posting. Benefits may include health insurance, retirement plans, and other perks typical of the biotechnology industry.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 501-1,000 employees (as of 2023)
Founded: 1989 (as per LinkedIn)
Company Description:
- Arrowhead Pharmaceuticals is a clinical-stage biopharmaceutical company that develops medicines to treat intractable diseases by silencing the genes that cause them
- The company uses a broad portfolio of RNA chemistries and efficient modes of delivery to trigger the RNA interference mechanism
- Arrowhead is focused on developing innovative drugs for diseases with a genetic basis, typically characterized by the overproduction of one or more proteins involved with disease
Company Specialties:
- Biotech
- Drug Development
- Pharmaceuticals
- RNAi
Company Website: http://www.arrowheadpharma.com
ASSUMPTION: Arrowhead Pharmaceuticals is a well-established biotechnology company with a strong focus on RNA interference-based therapies for various diseases.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: Reports to the Director of Marketing
Work Arrangement: On-site, 5 days a week at Arrowhead’s Corporate Headquarters in Pasadena, CA
Growth Opportunities:
- Potential expansion of responsibilities to cover additional indications and products in the Arrowhead cardiometabolic portfolio
- Opportunities for professional development and career advancement within the marketing department or the broader organization
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader organization, as Arrowhead continues to expand its product portfolio.
🌍 Location & Work Environment
Office Type: Corporate Headquarters
Office Location(s): 177 E Colorado Blvd, Suite 700, Pasadena, CA 91105, US
Geographic Context:
- Pasadena is a city in Los Angeles County, California, with a population of approximately 140,000
- The city is known for its cultural attractions, such as the Norton Simon Museum and the Pasadena Playhouse
- Pasadena offers a mix of urban and suburban living, with a median household income of around $80,000
Work Schedule: Full-time, 40 hours per week, on-site 5 days a week
ASSUMPTION: The work environment at Arrowhead Pharmaceuticals’ corporate headquarters in Pasadena, CA, is collaborative and innovative, with a strong focus on pushing the boundaries of therapeutic development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Director of Marketing or another senior leader
Key Assessment Areas:
- Marketing expertise and experience
- Cross-functional collaboration skills
- Brand strategy and tactical execution
- Communication and leadership skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, cross-functional collaboration skills, and brand strategy expertise
- Prepare examples of successful marketing campaigns or initiatives you’ve led, emphasizing results and impact
- Research Arrowhead Pharmaceuticals and the biotechnology industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing, Brand Strategy, HCP Marketing, DTC Marketing, Corporate Marketing, Cross-Functional Collaboration, Tactical Execution, Regulatory Compliance, Sales Support, Brand Voice, Brand Identity, Omnichannel Strategy, Medical Knowledge, Legal Knowledge, Budget Management
ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing marketing expertise, cross-functional collaboration skills, and alignment with company values and culture.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Design and graphics software (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary, but candidates should be comfortable using marketing automation platforms, CRM software, design and graphics software, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Accountability
- Patient focus
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Results-driven and accountable
- Patient-focused and empathetic
Self-Assessment Questions:
- Do you thrive in a collaborative, innovative work environment?
- Are you comfortable working cross-functionally and building relationships with various stakeholders?
- Do you have a proven track record of driving brand strategy and executing marketing tactics?
- Are you passionate about developing medicines that treat intractable diseases?
ASSUMPTION: Candidates who are strong collaborators, innovative thinkers, and results-driven individuals with a passion for developing medicines that treat intractable diseases will be well-suited for this role at Arrowhead Pharmaceuticals.
⚠️ Potential Challenges
- Managing multiple stakeholders and ensuring consistent messaging across various marketing channels
- Keeping up with industry trends and competitors in the biotechnology and pharmaceutical industries
- Balancing strategic planning and tactical execution in a fast-paced, dynamic work environment
- Adapting to changes in the company’s product portfolio and marketing priorities
ASSUMPTION: The potential challenges of this role may include managing multiple stakeholders, keeping up with industry trends, balancing strategic planning and tactical execution, and adapting to changes in the company’s product portfolio and marketing priorities.
📈 Similar Roles Comparison
- This role is unique in its focus on driving brand strategy across HCP, DTC, and corporate marketing for a clinical-stage biopharmaceutical company
- Similar roles in the biotechnology and pharmaceutical industries may have a broader focus on commercialization, launch planning, or brand management
- Career progression in this role may involve expanding responsibilities to cover additional indications and products or moving into a leadership position within the marketing department or the broader organization
ASSUMPTION: This role is unique in its focus on driving brand strategy across HCP, DTC, and corporate marketing for a clinical-stage biopharmaceutical company, with opportunities for growth and development within the marketing department and the broader organization.
📝 Sample Projects
- Developing and executing a marketing campaign for the launch of a new product in the cardiometabolic portfolio
- Collaborating with cross-functional teams to create and distribute marketing materials for sales teams, HCPs, and patients
- Conducting market research and competitive analysis to inform brand strategy and marketing tactics
ASSUMPTION: Sample projects for this role may involve developing and executing marketing campaigns, collaborating with cross-functional teams, and conducting market research and competitive analysis to inform brand strategy and marketing tactics.
❓ Key Questions to Ask During Interview
- Can you describe the company’s product pipeline and how this role fits into the broader marketing strategy?
- How does the marketing department collaborate with other departments, such as sales, medical, legal, and compliance?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Arrowhead support the professional development and career advancement of its employees?
- What is the company’s approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Key questions to ask during the interview for this role may focus on the company’s product pipeline, cross-functional collaboration, priorities for the role, professional development opportunities, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Arrowhead Pharmaceuticals careers page
- Tailor your resume and cover letter to highlight your marketing experience, cross-functional collaboration skills, and brand strategy expertise
- Prepare examples of successful marketing campaigns or initiatives you’ve led, emphasizing results and impact
- Research Arrowhead Pharmaceuticals and the biotechnology industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
