📌 Core Information
🔹 Job Title: Manager, Marketing
🔹 Company: Upland Software
🔹 Location: Canada
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a high-performing marketing team
- Developing and executing product marketing strategies
- Collaborating cross-functionally to generate leads and maximize customer lifetime value
- Managing marketing budgets and optimizing ROI
- Analyzing data and reporting on business impact
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B marketing to drive growth and success for the company's specialized markets portfolio.
📋 Key Responsibilities
✅ Lead, mentor, and develop a high-performing marketing team, fostering collaboration and continuous learning
✅ Develop and support end-to-end product marketing strategies from product launches, feature updates, and sales enablement to win in the market
✅ Partner with Product Management to deeply understand our product roadmap and translate features into impactful marketing narratives
✅ Work cross-functionally to generate high-quality leads, accelerate sales cycles, and maximize customer lifetime value
✅ Oversee marketing budget allocation to maximize ROI and optimize spend across marketing programs and initiatives
✅ Utilize analytics and key performance indicators to refine strategies, improve marketing effectiveness, and report on business impact
✅ Develop a deep understanding of sales and marketing win-loss data to align marketing strategies with market trends and buyer behavior
✅ Analyze customer data, satisfaction surveys, and any voice of the customer feedback to proactively identify trends and understand the needs of our customers
ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous improvement, and a customer-centric approach to marketing.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of B2B marketing experience, with at least two years in a leadership role
Required Skills:
- Exceptional leadership skills with the ability to influence across teams
- Proven track record of owning and executing full-funnel marketing strategies that drive pipeline and revenue growth
- Strong expertise in product marketing, go-to-market execution, and connecting the dots between product, marketing, sales, and customer success
- Experience managing and optimizing multi-channel marketing budgets
- Experience with campaign analysis, measurement, A/B testing, and full funnel marketing-to-sales reporting
- Established understanding of customer advocacy frameworks and the complete customer lifecycle journey
Preferred Skills:
- Collaborative team player who can roll up their sleeves when they have to and play the role of “player-coach”
- Familiarity with Salesforce for CRM
- Strong project management skills
- Confident speaking about marketing pipeline metrics
ASSUMPTION: Candidates with experience in the software industry and a proven track record of driving marketing success in a similar role will be highly competitive.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 USD (Estimated based on industry standards for a senior marketing manager role in Canada)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing manager role in Canada. The actual salary may vary depending on the candidate's experience, skills, and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Upland Software operates in the software development industry, focusing on cloud-based tools for digital transformation. The company's products cater to various business needs, including digital marketing, knowledge management, contact center service, sales productivity, content lifecycle automation, and more.
Company Size: Upland Software has 1,001-5,000 employees, making it a mid-sized to large organization. This size allows for ample opportunities for career growth and collaboration across various teams and products.
Founded: Upland Software was founded in 2010 and has since grown to become a leader in cloud-based tools for digital transformation, serving over 10,000 global customers.
Company Description:
- Upland Software enables global businesses to work smarter with over 25 proven enterprise cloud software products that increase revenue, reduce costs, and deliver immediate value.
- The company's solutions offer many integrated AI capabilities and cover a wide range of business needs, making it a comprehensive provider of cloud-based tools for digital transformation.
- Upland Software is committed to helping businesses achieve outcomes that matter and supports a diverse and inclusive work environment.
Company Specialties:
- Knowledge Management
- Contact Center Productivity
- Cloud Fax
- Account-Based Selling
- Digital Marketing
- Sales Enablement
- Enterprise Search
- RFP Response Automation
- Project and IT Management
- Email and SMS Automation
- Content Workflow Automation
- Digital Transformation
- and AI
Company Website: www.uplandsoftware.com
ASSUMPTION: Upland Software's focus on providing comprehensive cloud-based tools for digital transformation makes it an attractive employer for professionals seeking to work in a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the General Manager. It offers significant growth opportunities for the right candidate.
Reporting Structure: The Manager, Marketing will lead a team of marketing professionals and collaborate cross-functionally with various teams, including Product Management, Sales, and Customer Success.
Work Arrangement: This role is on-site, with the opportunity for occasional remote work or hybrid arrangements, depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Leading and developing a high-performing marketing team
- Driving marketing innovation and taking the team to the next level of maturity
- Expanding the role's scope and responsibilities based on the company's growth and success
- Potential career progression into a VP or C-level role within the marketing organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts and contribute to its overall success.
🌍 Location & Work Environment
Office Type: Upland Software's headquarters is located in Austin, Texas, with additional offices and remote employees worldwide. The company offers a modern and collaborative work environment that fosters innovation and growth.
Office Location(s): 401 Congress Ave, Austin, Texas 78701, US
Geographic Context:
- The company's headquarters is located in the heart of Austin, Texas, a vibrant and growing city with a strong tech industry and a high quality of life.
- Upland Software's global presence allows for remote work and collaboration with team members across various time zones.
- The company's commitment to diversity, equity, and inclusion creates a welcoming and inclusive work environment for employees from all backgrounds.
Work Schedule: The work schedule for this role is typically Monday through Friday, with the opportunity for flexible hours and remote work arrangements, depending on the company's policies and the candidate's needs.
ASSUMPTION: Upland Software's global presence and commitment to diversity, equity, and inclusion make it an attractive employer for candidates seeking a dynamic and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and other team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and execution
- Leadership and team management skills
- Data-driven decision making and analytics
- Customer-centric mindset and understanding of customer needs
- Alignment with Upland Software's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments
- Be prepared to discuss your marketing philosophy, approach to team leadership, and strategies for driving growth and success
- Research Upland Software's products and industry to demonstrate your understanding of the company and its market position
- Prepare questions to ask the interviewers about the company, team dynamics, and growth opportunities
ATS Keywords: B2B marketing, product marketing, go-to-market execution, sales enablement, multi-channel marketing, campaign analysis, marketing strategy, customer advocacy, data analysis, customer engagement, marketing pipeline, marketing-to-sales reporting
ASSUMPTION: Upland Software's interview process is designed to assess the candidate's marketing expertise, leadership skills, and cultural fit with the company's values and culture.
🛠️ Tools & Technologies
- Salesforce CRM
- Marketo or similar marketing automation platform
- Google Analytics
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite
ASSUMPTION: The specific tools and technologies used by Upland Software may vary depending on the team's needs and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Customer-centric and customer-focused
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Upland Software's customer-centric approach?
- Describe your experience working in a dynamic and fast-paced environment, and how you adapt to change.
- How do you foster collaboration and teamwork within your marketing team, and how do you ensure that everyone's voices are heard?
ASSUMPTION: Upland Software's company values and work style emphasize a customer-centric, innovative, collaborative, and inclusive work environment, making it an attractive employer for candidates who align with these values.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
- Balancing multiple marketing priorities and projects, necessitating exceptional time management and prioritization skills
- Working in a fast-paced and dynamic environment, demanding adaptability and resilience
- Navigating a large organization with multiple products and teams, requiring strong cross-functional collaboration and communication skills
ASSUMPTION: These challenges are inherent to a senior marketing leadership role in a mid-sized to large organization and can be overcome by a strong and experienced candidate.
📈 Similar Roles Comparison
- Unlike other marketing management roles, this position focuses on product marketing and customer engagement initiatives, requiring a deep understanding of the company's products and customer needs
- Upland Software's focus on digital transformation and cloud-based tools sets it apart from other software development companies, offering unique growth and innovation opportunities
- Career progression in this role may differ from other marketing management positions, with potential growth into a VP or C-level role within the marketing organization
ASSUMPTION: This role offers unique growth and innovation opportunities within the marketing organization, making it an attractive choice for candidates seeking a challenging and rewarding career path.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including product positioning, messaging, and launch events
- Conducting customer research and analysis to identify trends and inform marketing strategies
- Managing a team to create and execute a comprehensive content marketing strategy, including blog posts, whitepapers, and webinars
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic nature of the Manager, Marketing role at Upland Software.
❓ Key Questions to Ask During Interview
- How does the marketing team collaborate with other departments, such as Product Management, Sales, and Customer Success, to drive growth and success?
- What are the key priorities for the marketing team in the first 90 days, and how can I contribute to these initiatives?
- How does Upland Software support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team, and how can I help address these issues?
- How does Upland Software measure the success of its marketing efforts, and how can I contribute to improving these metrics?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the team's success, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments
- Prepare for the interview by researching Upland Software's products, industry, and company culture
- Prepare questions to ask the interviewers about the company, team dynamics, and growth opportunities
- Follow up with the hiring manager within one week of the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
