📌 Core Information
🔹 Job Title: Manager, Marketing
🔹 Company: Western Union
🔹 Location: Pune, India
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing plans and policies
- Analyzing market data to drive strategic decisions
- Collaborating with various business partners to deliver business results
- Leading a team to create and optimize customer communication strategies
- Working in a global, multicultural environment
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to lead and collaborate with diverse teams.
📋 Key Responsibilities
✅ Propose, develop, and implement marketing plans, policies, and activities
✅ Analyze market, customer, and internal data to drive strategic and operational decisions
✅ Create a detailed CRM strategy to drive growth in MEPA and APAC regions
✅ Design marketing funnels that meet customers’ growth objectives
✅ Conduct customer communication via various channels and create email templates for seasonal campaigns
✅ Implement player-oriented communication automation projects and optimize communication processes
✅ Analyze communication and promo campaigns results and assess customer engagement patterns
✅ Collaborate with agencies, vendor partners, and other marketing service providers
✅ Evaluate the end-to-end customer experience and work with cross-functional teams to address customer feedback
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on project management to drive marketing outcomes.
🎯 Required Qualifications
Education: A master’s degree in marketing, economics, advertising, business, or a related field is preferred
Experience: 8+ years of marketing experience, particularly across CRM, Loyalty, and Experience
Required Skills:
- Advanced experience with CRM tools (Salesforce and Braze preferred)
- Proficient in Microsoft 365 and PowerPoint
- Strong data analysis skills and experience with Excel
- Experience in a global consumer brand or financial services company
- Demonstrated leadership skills with the ability to set strategic direction and priorities
- Ability to operate independently in a fast-paced environment and manage multiple campaigns
- Experience with global, multi-tiered marketing implementation
Preferred Skills:
- Experience with marketing automation tools
- Fluency in multiple languages
ASSUMPTION: Strong analytical skills, experience with CRM tools, and a proven track record in marketing leadership are essential for this role.
💰 Compensation & Benefits
Salary Range: INR 25-35 lakhs per annum (Estimated, based on industry standards for a senior marketing role in Pune)
Benefits:
- Employees Provident Fund (EPF)
- Gratuity Payment
- Public holidays
- Annual Leave, Sick leave, Compensatory leave, and Maternity/Paternity leave
- Annual Health Check-up
- Hospitalization Insurance Coverage (Mediclaim)
- Group Life Insurance, Group Personal Accident Insurance Coverage, Business Travel Insurance
- Cab Facility
- Relocation Benefit
Working Hours: Full-time, with an estimated 40 hours per week. Hybrid work arrangement with a minimum of 3 days in the office.
ASSUMPTION: The salary range is an estimate based on industry standards for a senior marketing role in Pune. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Western Union is a global leader in money transfer services, with a presence in over 200 countries and territories.
Company Size: Large (5,001-10,000 employees). Western Union offers a diverse and dynamic work environment with opportunities for growth and development.
Founded: 1851. Western Union has a rich history and extensive experience in the financial services industry.
Company Description:
- Western Union provides money transfer services, bill payment, and financial services to consumers and businesses worldwide.
- The company operates through a network of agent locations, as well as digital channels, including its mobile app and website.
- Western Union is committed to providing accessible and convenient financial services to its customers.
Company Specialties:
- Money Transfer Services
- Business Financial Services
- Bill Payment
- Financial Services
- Financial Technology
- Digital Applications
- Digital Payments
- Digital Money Transfer
Company Website: westernunion.com
ASSUMPTION: Western Union's extensive global presence and diverse customer base offer unique opportunities for marketing professionals to gain experience in international marketing and customer engagement.
📊 Role Analysis
Career Level: Senior Manager. This role is suitable for experienced marketing professionals seeking to advance their careers in a global organization.
Reporting Structure: This role reports directly to the Regional Marketing Director and may oversee a team of marketing specialists.
Work Arrangement: Hybrid. This role requires a minimum of 3 days in the office, with the remaining days worked remotely.
Growth Opportunities:
- Potential career progression to regional or global marketing leadership roles
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- Access to learning and development resources to support professional growth
ASSUMPTION: This role offers opportunities for career advancement and professional development within Western Union's global organization.
🌍 Location & Work Environment
Office Type: Corporate office in a business park. Western Union's Pune office is located in the Business Bay area, offering a modern and collaborative work environment.
Office Location(s): Pune - Business Bay, India
Geographic Context:
- Pune is the second-largest city in the Indian state of Maharashtra, with a population of over 3 million.
- The city is known for its educational institutions, IT industry, and manufacturing sectors.
- Pune offers a mix of urban and cultural experiences, with a lower cost of living compared to other major Indian cities like Mumbai and Delhi.
Work Schedule: Full-time, with an estimated 40 hours per week. Hybrid work arrangement with a minimum of 3 days in the office.
ASSUMPTION: Pune offers a favorable work-life balance, with a lower cost of living and a vibrant cultural scene, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final round interview with the hiring manager and/or team members
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit and alignment with Western Union's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare a case study or presentation demonstrating your marketing strategy and campaign ideas
- Research Western Union's business and industry to show your understanding of the company and its competitive landscape
ATS Keywords: Marketing, CRM, Loyalty, Experience, Data Analysis, Strategic Planning, Leadership, Communication, Collaboration, Digital Marketing, Customer Engagement, Project Management, Market Research, Product Promotion, Automation
ASSUMPTION: Western Union's application process is designed to assess candidates' strategic thinking, data analysis skills, and cultural fit for the organization.
🛠️ Tools & Technologies
- CRM tools: Salesforce, Braze
- Microsoft 365: Word, Excel, PowerPoint
- Data analysis tools: Excel, SQL, Tableau (potential)
- Marketing automation tools: Marketo, HubSpot (potential)
ASSUMPTION: Familiarity with CRM tools, Microsoft 365, and data analysis tools is essential for this role. Experience with marketing automation tools is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Putting customers first in everything we do
- Diverse & inclusive: Embracing and leveraging diversity and inclusion
- One team: Collaborating and working together to achieve common goals
- Agile & innovative: Being adaptable and open to change, continuously improving and learning
- Integrity: Acting with honesty and integrity in all we do
Work Style:
- Fast-paced and dynamic, with a focus on results and execution
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making
- Adaptable and open to change, with a willingness to learn and grow in a rapidly evolving industry
Self-Assessment Questions:
- How do you demonstrate customer-centricity in your marketing strategies?
- How have you embraced diversity and inclusion in your previous roles, and how would you apply these principles at Western Union?
- How do you balance data-driven decision-making with creativity and innovation in your marketing approach?
ASSUMPTION: Western Union values a diverse and inclusive work environment, with a strong emphasis on customer-centricity and collaboration. Candidates should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent performance
- Balancing strategic planning with day-to-day campaign execution
- Adapting to a fast-paced and dynamic work environment
- Navigating a large, global organization with multiple stakeholders
ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as the ability to adapt and thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position offers a unique blend of strategic planning, data analysis, and hands-on project management
- Western Union's global presence and diverse customer base provide opportunities for marketing professionals to gain experience in international marketing and customer engagement
- Career progression in this role may lead to regional or global marketing leadership positions within Western Union
ASSUMPTION: This role offers a unique combination of strategic and tactical marketing experience, with opportunities for career growth within a global organization.
📝 Sample Projects
- Developing and implementing a CRM strategy to drive customer growth in the MEPA and APAC regions
- Designing and executing marketing funnels to meet customers’ growth objectives
- Analyzing communication and promo campaigns results and optimizing customer engagement patterns
ASSUMPTION: These sample projects reflect the strategic, data-driven, and hands-on nature of the Manager, Marketing role at Western Union.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does Western Union support the professional development of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Western Union measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
- What are the most challenging aspects of working in a hybrid environment for this role?
ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's dynamics, the company's support for professional development, and the team's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare a case study or presentation demonstrating your marketing strategy and campaign ideas
- Research Western Union's business and industry to show your understanding of the company and its competitive landscape
- Follow up with the HR team one week after your application submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
