📌 Core Information
🔹 Job Title: Manager, Marketing
🔹 Company: BDO
🔹 Location: Toronto - Wellington St, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (on-site and virtual)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns to support the GTA strategy and growth objectives
- Establishing and maintaining trusted advisor relationships with GTA leadership and stakeholders
- Leveraging market and client insights to ensure initiatives are cohesive, impactful, and responsive to market conditions
- Planning, overseeing, executing, and evaluating marketing campaigns across various channels and tactics
- Ensuring marketing initiatives align with the brand strategy to build, enhance, and protect the firm’s reputation
- Collaborating closely with Marketing Centres of Excellence (COEs) throughout the planning, execution, and reporting phases
- Leading a team and being responsible for coaching and development of talent
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Develop and execute marketing campaigns that support the GTA strategy and growth objectives
✅ Establish and maintain trusted advisor relationships with GTA leadership and related stakeholders
✅ Use a proactive approach to influence and advise leadership on marketing strategy and plans
✅ Plan, oversee, execute, and evaluate marketing campaigns across various channels and marketing tactics to drive full funnel outcomes for target audiences
✅ Ensure marketing initiatives align with the brand strategy so that they build, enhance, and protect the firm’s reputation and market position
✅ Collaborate closely with the Marketing Centres of Excellence (COEs) throughout the planning, execution, and reporting phases
✅ Ensure operational excellence through alignment on best practices, budget and invoice management, and effective, tech-enabled processes
✅ Lead a team and be responsible for coaching and development of talent
✅ Foster a collaborative and inclusive work environment
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team leadership, requiring strong organizational and communication skills.
🎯 Required Qualifications
Education: University Degree in a related subject
Experience: 5+ years of marketing experience at the manager (or equivalent) level
Required Skills:
- Proven track record of building and executing successful marketing plans and campaigns
- Proven track record of delivering on marketing KPIs and achieving full funnel results
- Strong business acumen, curiosity, and the ability to turn data into insights that drive strategy
- Excellent communication, stakeholder management, and interpersonal skills
- Strong project management and digital skills
- Ability to prioritize workloads and the flexibility to manage multiple tasks and deadlines
Preferred Skills:
- B2B/professional services knowledge and/or experience
ASSUMPTION: Candidates with relevant industry experience and a strong track record in marketing will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in Toronto)
Benefits:
- Flexible benefits
- Personal time off
- Wellness initiatives
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with the required experience level in the Toronto area.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1921
Company Description:
- BDO Canada LLP is a leading provider of professional services to clients across a variety of sectors and segments
- Offers assurance, tax, and consulting services, complemented by deep industry knowledge
- Has over 5,000 people across 100 offices in Canada and more than 1,800 offices in 164 countries
Company Specialties:
- Audit
- Accounting
- Taxation
- Financial Advisory Services
- Risk Advisory Services
- SR&ED
- Financial Services
- and IT Solutions
Company Website: http://www.bdo.ca
ASSUMPTION: BDO is a well-established and reputable firm in the financial services industry, with a strong focus on professional services.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to the GTA Marketing Leader
Work Arrangement: Hybrid (on-site and virtual)
Growth Opportunities:
- Potential to grow into a national marketing leadership role
- Opportunities for professional development and learning
- Possibility to work on diverse projects and gain exposure to different industries
ASSUMPTION: This role offers opportunities for career growth and development within the marketing function and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Toronto - Wellington St, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant business environment
- BDO's office is located in the heart of downtown Toronto, offering easy access to public transportation and amenities
- The city offers a high cost of living but also provides numerous cultural, recreational, and professional opportunities
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a Talent Acquisition Specialist
- In-person or virtual interview with the hiring manager
- Final interview with the GTA Marketing Leader
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and evaluation
- Stakeholder management and communication
- Leadership and team management
- Alignment with BDO's core values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and BDO's business
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
ATS Keywords: Marketing Strategy, Campaign Execution, Stakeholder Management, Project Management, Digital Skills, Communication Skills, Business Acumen, Data Analysis, Team Leadership, Coaching, Collaboration, Client Insights, Market Research, Operational Excellence
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their marketing expertise and leadership skills.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the marketing campaigns and projects the Manager is working on.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Collaboration
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on delivering high-quality work
Self-Assessment Questions:
- Do you align with BDO's core values of integrity, respect, and collaboration?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Candidates who demonstrate a strong alignment with BDO's core values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast pace of the marketing industry and emerging trends
- Balancing strategic planning with day-to-day tactical execution
- Leading and developing a team with diverse skills and backgrounds
ASSUMPTION: These challenges require strong organizational, communication, and leadership skills to navigate effectively.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position has a stronger focus on strategic planning and stakeholder management
- BDO's marketing function is more integrated with the firm's overall business strategy compared to other professional services firms
- Career progression in this role may follow a different path than in more traditional marketing organizations
ASSUMPTION: Candidates should research BDO's unique culture and business model to understand how this role differs from similar positions in other organizations.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new service offering
- Conducting market research to identify trends and opportunities in the professional services industry
- Leading a team to rebrand BDO's marketing materials to reflect a refreshed brand identity
ASSUMPTION: These sample projects illustrate the strategic, tactical, and leadership aspects of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for BDO Canada?
- What are the key priorities for the first 90 days in this role?
- How does BDO support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role at BDO?
- How does BDO foster a collaborative and inclusive work environment?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the organization, and their own professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and BDO's business
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Follow up with the Talent Acquisition Specialist after submitting your application to confirm receipt
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
