📌 Core Information
🔹 Job Title: Manager Marketing Campaign Operations (m/w/d)
🔹 Company: REWE Group
🔹 Location: Frankfurt, Hesse, Germany
🔹 Job Type: Full-time, Permanent
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Planning, coordinating, and executing marketing campaigns across various channels
- Developing and managing campaign content, ensuring consistency and quality
- Collaborating with cross-functional teams to gather inputs and ensure alignment
- Monitoring and analyzing campaign performance, and reporting on results
- Budget management and ensuring campaign profitability
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively in a dynamic, cross-functional environment.
📋 Key Responsibilities
✅ Campaign Management: Plan, coordinate, and execute marketing campaigns according to the campaign plan, ensuring alignment across all channels
✅ Content Development: Develop and coordinate campaign content such as key visuals, claims, and texts, ensuring consistency and quality
✅ Stakeholder Communication: Coordinate inputs from other departments and ensure regular information is provided to relevant internal stakeholders
✅ Budget Management: Monitor and control campaign budgets, ensuring campaign profitability and timely reporting
✅ Performance Analysis: Analyze campaign results and create reports to evaluate marketing and customer efficiency
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and attention to detail, as well as the ability to work effectively under pressure.
🎯 Required Qualifications
Education: Completed degree in business administration, marketing, or a related field, or relevant marketing qualification
Experience: At least 3 years of experience in marketing and e-commerce, with a focus on campaign management
Required Skills:
- Proficient in MS Office applications
- Experience with campaign management tools (e.g., Adobe Campaign, Salesforce Marketing Cloud) is a plus
- Strong organizational skills and attention to detail
- Excellent communication and stakeholder management skills
- Fluency in German and good English proficiency
Preferred Skills:
- Industry-specific knowledge and project experience
- Familiarity with the German retail market
- Experience working with cross-functional teams
ASSUMPTION: Candidates with a strong background in marketing campaign management, excellent organizational skills, and the ability to work effectively in a dynamic environment will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (AI-estimated, based on market research and experience level)
Benefits:
- 30 days of vacation
- Canteen
- Attractive employee discounts
- Holiday and Christmas bonus
- Flexible working hours
- Mobile working
- Company bike
- Subsidized Germany ticket
- Training and development opportunities
- Fitness and wellness offer
- 30 days workation in the EU
Working Hours: Full-time, 40 hours per week, with flexible working hours and hybrid remote work options
ASSUMPTION: The salary range is estimated based on market research and the candidate's experience level. The benefits package is comprehensive and designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on tourism and travel
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and development
Founded: 1927, with a rich history and strong market presence in Germany and Europe
Company Description:
- Cooperatively organized, with a strong focus on innovation and transformation
- Operates in various sectors, including retail, tourism, and wholesale
- Committed to providing a strong community and attractive benefits for employees
Company Specialties:
- Retail: REWE, REWE CENTER, BILLA, BILLA PLUS, ADEG, PENNY, IKI, toom Baumarkt
- Drugstores: BIPA
- E-commerce: REWE Liefer- und Abholservice, Zooroyal, Weinfreunde
- Travel and Tourism: DERTOUR Group, including travel agencies, tour operators, hotel brands, and online travel portals
Company Website: https://www.rewe-group.com/en/
ASSUMPTION: REWE Group's diverse business portfolio and commitment to innovation provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department and across the organization
Reporting Structure: Reports directly to the Head of Marketing or a relevant department manager
Work Arrangement: On-site with hybrid flexibility, allowing for a combination of remote and in-office work
Growth Opportunities:
- Advancement within the marketing department, such as senior roles or management positions
- Expansion into related fields, such as e-commerce, digital marketing, or product management
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
ASSUMPTION: This role offers a strong platform for career growth and development within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a mix of open-plan and private work areas
Office Location(s): Frankfurt, with additional offices in Cologne and other major German cities
Geographic Context:
- Frankfurt is a major financial and cultural hub in Germany, offering a vibrant urban environment with ample entertainment, dining, and leisure options
- The city is well-connected by public transportation, with easy access to international airports
- Frankfurt's central location makes it an ideal base for travel and tourism-related roles
Work Schedule: Full-time, with flexible working hours and hybrid remote work options, allowing for a balance between work and personal life
ASSUMPTION: The Frankfurt office provides a dynamic and collaborative work environment, with easy access to amenities and transportation options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview or assessment, depending on the role and company policy
Key Assessment Areas:
- Campaign management skills and experience
- Organizational skills and attention to detail
- Communication and stakeholder management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant campaign management experience and skills
- Include specific examples of your campaign management achievements and the impact you've made in previous roles
- Prepare thoughtful questions about the role, the team, and the company to demonstrate your interest and engagement
ATS Keywords: Marketing campaign management, campaign planning, stakeholder communication, budget management, performance analysis, MS Office, Adobe Campaign, Salesforce Marketing Cloud, German language proficiency
ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and goals.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- Campaign management tools (e.g., Adobe Campaign, Salesforce Marketing Cloud)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Familiarity with relevant campaign management tools and a willingness to learn and adapt to new technologies are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and continuous improvement
- Collaboration and teamwork
- Responsibility and sustainability
- Integrity and fairness
Work Style:
- Dynamic and fast-paced environment
- Strong focus on collaboration and cross-functional teamwork
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you ensure the successful execution of marketing campaigns across multiple channels?
- Can you provide an example of a time when you had to manage a complex project with multiple stakeholders, and how did you ensure their inputs were effectively integrated into the final product?
- How do you approach continuous learning and professional development in a dynamic work environment?
ASSUMPTION: Candidates who demonstrate a strong alignment with REWE Group's values and a willingness to adapt to the company's dynamic work environment will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and prioritization
- Collaborating with cross-functional teams, which may involve navigating different priorities and work styles
- Working in a dynamic and fast-paced environment, which may require flexibility and adaptability
- Balancing on-site and remote work, which may present unique challenges in terms of communication and collaboration
ASSUMPTION: Candidates who are proactive, adaptable, and effective communicators will be well-equipped to overcome these challenges and succeed in this role.
📈 Similar Roles Comparison
- Compared to other marketing campaign management roles, this position offers a broader range of responsibilities and opportunities for growth and development within a large, diversified organization
- REWE Group's focus on innovation and transformation provides unique opportunities for candidates looking to work at the intersection of retail, tourism, and technology
- Career progression may involve moving into senior roles within the marketing department or exploring opportunities in related fields, such as e-commerce or digital marketing
ASSUMPTION: Candidates who are interested in working for a large, diversified organization with a strong focus on innovation and transformation will find this role appealing.
📝 Sample Projects
- Developing and executing a cross-channel marketing campaign to promote a new product launch
- Managing a team of marketing professionals to coordinate a large-scale event or conference
- Analyzing campaign performance data to identify trends, optimize strategies, and improve future campaigns
ASSUMPTION: These sample projects provide a sense of the types of initiatives the Manager Marketing Campaign Operations may be involved in, highlighting the role's focus on planning, execution, and optimization.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing department and the organization as a whole?
- What opportunities are there for professional growth and development within the marketing department and across the organization?
- How does REWE Group support work-life balance and employee well-being?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, structure, and opportunities for growth and development, as well as the company's approach to work-life balance and support for employees.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your relevant campaign management experience and skills
- Prepare thoughtful questions about the role, the team, and the company to demonstrate your interest and engagement
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
