📌 Core Information
🔹 Job Title: Manager Marketing Campaign Operations (m/w/d)
🔹 Company: REWE Group
🔹 Location: Frankfurt, Hesse, Germany
🔹 Job Type: Temporary, Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, coordinating, and executing marketing campaigns across various channels
- Collaborating with cross-functional teams to ensure consistent messaging and branding
- Analyzing campaign performance and providing data-driven insights to optimize future campaigns
- Managing campaign budgets and ensuring financial efficiency
- Utilizing and maintaining a centralized campaign planning tool for transparency and efficiency
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to effectively manage multiple campaigns and stakeholders.
📋 Key Responsibilities
✅ Implement and coordinate various marketing campaigns according to the campaign plan
✅ Collaborate with all relevant channels to ensure consistent messaging and branding
✅ Develop and coordinate campaign content such as key visuals, claims, and texts
✅ Coordinate input from other departments to ensure accurate campaign and measure information
✅ Communicate campaign progress and results to relevant stakeholders
✅ Manage campaign budgets and ensure financial efficiency
✅ Analyze campaign performance and provide data-driven insights to optimize future campaigns
✅ Utilize and maintain a centralized campaign planning tool for high transparency and efficiency
ASSUMPTION: This role requires strong project management skills, as well as the ability to work independently and collaboratively to ensure successful campaign execution.
🎯 Required Qualifications
Education: Completed degree in Business Administration, Marketing, or a related field
Experience: At least 3 years of experience in marketing and e-commerce
Required Skills:
- Proficient in MS Office applications
- Experience with campaign management tools (e.g., Adobe Campaign, Salesforce Marketing Cloud) is a plus
- Strong communication and interpersonal skills
- Excellent organizational skills and attention to detail
- Ability to work independently and in a team environment
- Good English language skills
Preferred Skills:
- Industry-specific knowledge and project experience
- Fluency in additional languages
ASSUMPTION: Candidates with relevant marketing and e-commerce experience, as well as strong organizational and communication skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €65,000 per year (based on experience and qualifications)
Benefits:
- 30 days of vacation
- Canteen
- Attractive employee discounts
- Holiday and Christmas bonus
- Flexible working hours
- Mobile working
- Job bike
- Subsidized Germany ticket
- Training and development opportunities
- Fitness and wellness offerings
- 30 days of workation in the EU
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for a mid-level marketing role in Germany. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 10,001+ employees (global)
Founded: 1927
Company Description:
- REWE Group is a leading trade and tourism group in Germany and Europe, with a strong focus on retail and consumer goods
- The company operates various retail formats, including supermarkets, discount stores, drugstores, and DIY stores, as well as convenience stores and e-commerce platforms
- REWE Group also includes the DERTOUR Group, which specializes in travel and tourism services
Company Specialties:
- Retail and consumer goods
- E-commerce
- Travel and tourism
Company Website: www.rewe-group.com
ASSUMPTION: REWE Group's extensive retail and e-commerce operations provide ample opportunities for growth and development within the marketing field.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director and collaborates with various cross-functional teams, including sales, product, and IT
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on diverse campaigns and gain experience in various marketing channels
- Training and development opportunities to enhance skills and knowledge
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers within a large, established organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Frankfurt, Hesse, Germany
Geographic Context:
- Frankfurt is the fifth-largest city in Germany and a major financial hub
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities
- Frankfurt is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours per week) with flexible scheduling and the option to work remotely
ASSUMPTION: Frankfurt offers an attractive work environment for professionals, with a vibrant cultural scene and excellent connectivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and interpersonal skills
- Cultural fit and alignment with company values
- Relevant marketing experience and industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've worked on and the results you achieved
- Research REWE Group and the DERTOUR Group to demonstrate your understanding of the business and its offerings
ATS Keywords: Marketing campaign management, budget management, reporting, cross-functional collaboration, MS Office, campaign planning tools
ASSUMPTION: REWE Group's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the organization and the role.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- Campaign management tools (e.g., Adobe Campaign, Salesforce Marketing Cloud)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Reliability
- Innovation
- Collaboration
- Responsibility
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and proactive in your approach to work?
- Are you adaptable and open to change, with strong communication skills?
ASSUMPTION: REWE Group values candidates who align with their company values and demonstrate a strong work ethic, collaborative spirit, and adaptability.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may require strong organizational skills and time management
- Collaborating with cross-functional teams may present communication challenges that require strong interpersonal skills
- Working in a large organization may require navigating complex hierarchies and political landscapes
- Frankfurt's high cost of living may present financial challenges for some candidates
ASSUMPTION: These potential challenges can be mitigated by strong organizational skills, effective communication, and a willingness to adapt to the unique demands of a large, collaborative work environment.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on campaign planning, coordination, and execution
- Industry-specific knowledge and experience may be less critical than strong organizational and communication skills
- Career progression may be more dependent on individual performance and initiative than in other roles
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on campaign management and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a successful marketing campaign for a new product launch
- Coordinating a cross-functional team to create consistent branding and messaging for a promotional event
- Analyzing campaign performance data to optimize future marketing strategies
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing a marketing campaign from start to finish?
- How does this role collaborate with other departments, such as sales and product?
- What are the most important qualities for success in this role, according to the hiring manager?
- How does REWE Group support the professional development and growth of its marketing employees?
- What are the biggest challenges facing the marketing department in the next 1-2 years, and how can this role contribute to addressing them?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the REWE Group career portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've worked on and the results you achieved
- Research REWE Group and the DERTOUR Group to demonstrate your understanding of the business and its offerings
- Follow up with the hiring manager, Jana Brenneisen, one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
