📌 Core Information
🔹 Job Title: Manager, Marketing Campaigns
🔹 Company: Inovalon
🔹 Location: Tampa, FL
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and managing a team of Campaign Managers
- Collaborating with various stakeholders to design and deliver marketing campaigns
- Managing marketing campaign budgets and ensuring on-time and on-budget delivery
- Analyzing campaign performance and adjusting strategies as needed
- Staying up-to-date with marketing trends and technologies
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing campaigns and strategies.
📋 Key Responsibilities
✅ Lead and manage the Provider Marketing Campaign team, ensuring they have the resources and support required to execute campaigns effectively
✅ Foster and work in close partnership with business unit leadership, product marketing, BDM, and MDR Leadership to design, develop, and deliver integrated, impactful, and results-driven marketing campaigns and programs
✅ Lead and coordinate development and implementation of marketing strategies that meet the goals of the organization
✅ Create and manage the Provider marketing campaign budget, ensuring all campaigns stay within the allocated budget while still achieving the desired results
✅ Manage complex projects, set priorities, and manage multiple tasks simultaneously while working collaboratively across various groups, including Product Marketing, Digital, Content Hub, Corporate Comms, Social, and other related functions
✅ Enable and promote creative thinking and development of innovative ideas to attract and retain customers
✅ Create path to goal plans and monitor the progress of all campaigns, adjusting as needed by analyzing campaign data to evaluate its effectiveness and identify areas for improvement
✅ Develop and drive competitive analysis with regards to demand gen programs such as SEO, PPC, and other marketing platforms
✅ Provide regular reports to stakeholders, including senior management and the marketing team, on campaign performance metrics, budget updates, and other relevant information
✅ Define and monitor relevant campaign KPIs and other performance metrics that measure achievement of business unit goals
✅ Analyze data, interpret marketing trends, and make informed decisions based on the analysis
✅ Effectively adapt to changing market conditions, adjusting strategies as needed, and staying up to date with the latest marketing trends and technologies
ASSUMPTION: This role requires strong analytical skills, excellent communication, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree or higher in Marketing, Communications, or an equivalent combination of education and related work experience.
Experience: Minimum five years of experience in building and administration of marketing campaigns or programs, with at least two years in a leadership or people manager role. Experience marketing SaaS technology platforms, tools, products, or services, preferably in a B2B environment.
Required Skills:
- Proven leadership and management skills
- Excellent oral and written communication skills
- High energy, enthusiasm, and initiative
- Demonstrated effective time and self-management skills and the agility to work in a dynamic environment
- Intermediate to expert level knowledge of and practical experience using marketing tools such as Marketo, LinkedIn advertising, Google Ads, DemandBase, TechTarget, or other like software/marketing platforms
- Minimum intermediate to advanced skills in MS PowerPoint, MS Excel, and MS Word
Preferred Skills:
- Experience in the healthcare industry
- Fluency in Spanish
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in campaign management and leadership.
💰 Compensation & Benefits
Salary Range: $103,400 - $115,000 USD per year
Benefits:
- Health Insurance
- Life Insurance
- Company-Paid Disability
- 401k
- Paid Time Off
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual base pay offered may vary depending on multiple factors, including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on healthcare data-driven solutions
Company Size: 1,001-5,000 employees
Founded: 1998
Company Description:
- Inovalon empowers customers to improve clinical outcomes and economics across healthcare
- Uses data-driven, cloud-based SaaS solutions powered by the most broadly used cloud platform in U.S. healthcare, the Inovalon ONE® Platform
- Works with various healthcare stakeholders, including payers, providers, pharmacy organizations, and life sciences companies
Company Specialties:
- Claims and Payment Integrity
- Predictive Analytics
- Data-Driven Intervention Platforms
- Quality Improvement
- CMS Star Ratings
- NCQA HEDIS
- Risk Score Accuracy
- EHR Interoperability
- Big Data Integration
- Revenue Cycle Management
- Pharmacy Solutions
- Data Visualization & Insights
- Healthcare Data Insights
- Saas
- Daas
- Cloud-based Solutions
Company Website: https://www.inovalon.com
ASSUMPTION: Inovalon is a well-established company with a strong focus on data-driven solutions and a broad range of specialties within the healthcare industry.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: Reports directly to the Senior Director, Provider Marketing
Work Arrangement: On-site, with occasional travel (up to 5% domestically)
Growth Opportunities:
- Potential to advance to a senior leadership role within the marketing department
- Opportunities to expand skills and knowledge in the dynamic healthcare technology industry
- Chance to work on high-impact projects that drive business success and improve healthcare outcomes
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain experience in a fast-paced, evolving industry.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 4010 W Boy Scout Blvd, Suite 900, Tampa, FL 33607, US
Geographic Context:
- Tampa, FL is located on the west coast of Florida, with a humid subtropical climate
- The Tampa Bay area has a diverse economy, with significant industries including healthcare, finance, and tourism
- The cost of living in Tampa is generally lower than in other major Florida cities like Miami and Jacksonville
Work Schedule: Full-time, with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The Tampa office provides a professional work environment with opportunities for collaboration and growth within the marketing department.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team and senior leadership
- Final interview with the Senior Director, Provider Marketing
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and campaign planning
- Budget management and allocation
- Data analysis and interpretation
- Leadership and team management skills
- Adaptability and problem-solving abilities
Application Tips:
- Highlight relevant marketing campaign experience and leadership achievements
- Tailor your resume to emphasize skills and experiences relevant to this role
- Prepare for behavioral interview questions that focus on leadership, team management, and problem-solving skills
- Research Inovalon's company culture and mission to demonstrate your fit for the role
ATS Keywords: Marketing Campaigns, Campaign Management, Budget Management, Data Analysis, Leadership, Team Management, Marketing Strategy, Marketing Planning, Marketing Tools, Marketing Platforms, SaaS Marketing, B2B Marketing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and marketing campaign expertise.
🛠️ Tools & Technologies
- Marketo
- LinkedIn advertising
- Google Ads
- DemandBase
- TechTarget
- MS PowerPoint
- MS Excel
- MS Word
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in various marketing tools and platforms, as well as strong data analysis skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How have you demonstrated innovation in your previous marketing campaigns?
- Can you provide an example of a time when you had to adapt to changing market conditions and how you handled it?
- How do you ensure that your team stays motivated and engaged in a fast-paced work environment?
ASSUMPTION: Inovalon values candidates who are innovative, collaborative, and adaptable, with a strong work ethic and a commitment to excellence.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing multiple projects and priorities in a fast-paced environment
- Adapting to changing market conditions and shifting priorities
- Working with cross-functional teams and stakeholders with diverse backgrounds and perspectives
- Ensuring compliance with Inovalon's policies, procedures, and mission statement, as well as all confidentiality and HIPAA requirements
ASSUMPTION: This role may present challenges related to team management, project prioritization, and adaptability to change, as well as maintaining compliance with relevant regulations and standards.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Director of Marketing Campaigns in other organizations, but with a focus on the healthcare industry and SaaS technology platforms
- Unlike other roles, this position requires experience in marketing SaaS technology platforms and tools, as well as a strong understanding of the healthcare industry and its unique challenges
- Career progression in this role may lead to senior marketing leadership positions within the healthcare technology sector
ASSUMPTION: This role offers a unique opportunity to leverage marketing expertise in the dynamic and evolving healthcare technology industry.
📝 Key Questions to Ask During Interview
- What are the most significant challenges facing the Provider Marketing team currently, and how can this role help address them?
- How does this role collaborate with other marketing teams and stakeholders within Inovalon?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Inovalon support the professional development and growth of its marketing team members?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, the team's dynamics, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing campaign experience and leadership achievements
- Prepare a cover letter that demonstrates your understanding of Inovalon's mission and how your skills and experiences align with the role's requirements
- If you have examples of marketing campaigns or projects you've led, prepare to present them during the interview to showcase your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
