🔹 Job Title: Manager, Marketing Campaigns
🔹 Company: Equisoft Inc
🔹 Location: Montréal, QC, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role involves a high level of strategic planning and cross-functional collaboration, requiring a strong understanding of B2B marketing and demand generation strategies.
✅ Design and execute demand generating marketing campaigns across all segments and markets within our SAM.
✅ Design and execute campaigns that will move deals across all stages of the funnel.
✅ Build a scalable ABM campaign structure and ensure its successful rollout.
✅ Own the total demand gen budget and lead all outbound/inbound demand generation campaigns across all channels.
✅ Collaborate with inside and outside sales to ensure the successful rollout of effective campaigns across all channels.
✅ Align and coordinate the integration of offline activities (conferences, roundtables, etc.) to support the overall campaign plans.
✅ Lead the marketing operations and emails team and ensure the accurate data segmentation, technology integration, and overall effective optimization of our email campaigns and tech stack.
✅ Define clear expectations and objectives with the team members; provide appropriate learning tools and activities to attain objectives.
✅ Understand the strategic product objectives and translate them into either overall team objectives or individual objectives.
✅ Build trust and camaraderie between team members, influence valuable changes and positive outcomes.
✅ Consult frequently with team members and have regular touchpoints with each member of the team to discuss progress on goals, engagement, professional development, and more.
✅ Establish an open discussion for decision-making, foster new ideas coming from team members, encourage and support independent thinking.
✅ Cultivate a unique identity for the team; build a unified department.
✅ Recognize and acknowledge the skills of key team members and utilize their strengths to the benefit of the team.
✅ Mediate disagreements between members. Set a behavioral code if necessary.
✅ Evaluate results and provide feedback in a timely fashion.
✅ Share the team’s challenges and successes with the applicable stakeholders.
✅ Manage your team’s budget, overall allocations, resource distribution based on seniority level, skillset, etc.
✅ Support the other directors and AVP in various key initiatives at the team or division level.
✅ Actively participate in the selection and interview process, as prescribed by Equisoft’s best practices.
✅ Provide hiring recommendations.
✅ Participate in the integration plan, and ensure that new employees receive the necessary support and training to meet the positions’ requirements.
✅ Accompany new employees after the probation period.
✅ Identify the weaknesses and suggest areas of improvement in the team.
✅ Motivate team members, ensure their good performance, and actively contribute to the attainment of the goals and deliverables of the team.
✅ Deliver or participate in training sessions to help with the integration of new knowledge and the development of the team’s expertise.
✅ Ensure the company’s policies, as well as the standards and best practices, are respected.
ASSUMPTION: This role requires a high degree of multitasking, prioritization, and project management skills to effectively manage campaigns, team members, and multiple projects simultaneously.
Education: Bachelor's Degree in Business Administration, Marketing, or related field
Experience: 7+ years of demand generation experience in B2B environments, with a proven track record in generating B2B opportunities across all stages of the funnel.
Required Skills:
Preferred Skills:
ASSUMPTION: Given the role's focus on demand generation and campaign management, a strong background in B2B marketing and data-driven decision making is essential.
Salary Range: CAD 120,000 - 150,000 per year (based on industry standards for similar roles in Montréal)
Benefits:
Working Hours: 40 hours per week, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Montréal. The actual salary may vary based on the candidate's experience and qualifications.
Industry: Equisoft is a global provider of digital solutions for insurance and investment, recognized by over 250 of the world’s leading financial institutions. They offer a comprehensive ecosystem of scalable solutions that help their clients meet all the challenges brought about by this era of digital transformation.
Company Size: Equisoft is a mid-sized company with 501-1,000 employees, offering a stable work environment with opportunities for career advancement and a stimulating work environment.
Founded: 1994, with headquarters in Montréal, QC, Canada
Company Description:
Company Specialties:
Company Website: https://www.equisoft.com
ASSUMPTION: Equisoft's extensive experience and global presence make it an attractive employer for professionals seeking to work in the insurance and investment technology sector.
Career Level: This role is at the manager level, with one direct report and significant influence over the entire Marcom team and local/global divisions.
Reporting Structure: The Manager, Marketing Campaigns reports directly to the Chief Revenue Officer (CRO).
Work Arrangement: This role offers remote work options, with the ability to work from home or the office, depending on the employee's preference and the team's needs.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the marketing department and the broader organization.
Office Type: Equisoft's headquarters is located in a high-rise building in downtown Montréal, with modern facilities and collaborative workspaces.
Office Location(s): 1250 boulevard René-Lévesque Ouest, 33e étage, Montréal, QC H3B 4W8, Canada
Geographic Context:
Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 03:00 PM. Employees can work remotely or from the office, with the ability to adjust their hours to accommodate their personal needs and the team's requirements.
ASSUMPTION: Montréal offers a unique blend of urban living and natural beauty, making it an attractive location for professionals seeking a balance between city life and outdoor recreation. The flexible work schedule and remote work options provide employees with the autonomy to manage their time effectively.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Campaigns, Demand Generation, B2B Marketing, ABM Campaigns, Team Management, Data-Driven Marketing, Campaign Management, Marketing Strategy, Marketing Operations, CRM, Marketing Automation, Marketing Technology
ASSUMPTION: Given the competitive nature of the job market and the high volume of applications Equisoft receives, it's essential to tailor your application materials and prepare thoroughly for each interview round to increase your chances of success.
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for this role, as they are used to streamline workflows, improve campaign performance, and drive better results.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Equisoft values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's success. A strong cultural fit is essential for long-term success in this role.
ASSUMPTION: While this role offers many exciting opportunities, it also presents unique challenges that require a proactive, adaptable, and resilient candidate.
ASSUMPTION: This role is distinct from other marketing manager positions due to its focus on demand generation, data-driven decision making, and international campaign management. Candidates should carefully consider their fit for these specific aspects of the role.
ASSUMPTION: These sample projects demonstrate the incumbent's ability to design, develop, and execute innovative marketing campaigns that drive demand and deliver results. Candidates should be prepared to discuss their own relevant projects and experiences during the interview process.
ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and their commitment to understanding the company's marketing strategies and culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.