🔹 Job Title: Manager, Marketing Campaigns
🔹 Company: Inovalon
🔹 Location: Remote - United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital and traditional marketing methods.
✅ Lead and manage the Provider Marketing Campaign team to execute campaigns effectively
✅ Collaborate with business unit leadership, product marketing, BDM, and MDR Leadership to design, develop, and deliver integrated, impactful, and results-driven marketing campaigns and programs
✅ Plan and coordinate multiple campaign elements to ensure on-time and on-budget delivery
✅ Create and manage the Provider marketing campaign budget, ensuring campaigns stay within the allocated budget while still achieving desired results
✅ Monitor campaign progress, analyze campaign data, and adjust as needed to maximize effectiveness
✅ Develop and drive competitive analysis for demand gen programs such as SEO, PPC, and other marketing platforms
✅ Provide regular reports to stakeholders, including senior management and the marketing team, on campaign performance metrics, budget updates, and other relevant information
✅ Define and monitor relevant campaign KPIs and other performance metrics that measure achievement of business unit goals
✅ Analyze data, interpret marketing trends, and make informed decisions based on the analysis
✅ Adapt to changing market conditions, adjusting strategies as needed, and staying up-to-date with the latest marketing trends and technologies
✅ Maintain compliance with Inovalon’s policies, procedures, and mission statement, and adhere to all confidentiality and HIPAA requirements
✅ Fulfill responsibilities and duties that may be reasonably provided by Inovalon to achieve operational and financial success, and uphold responsibilities relative to the separation of duties for applicable processes and procedures within the job function.
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and collaboration with various teams to ensure successful campaign execution.
Education: Bachelor’s degree or higher in Marketing, Communications, or a related field, or an equivalent combination of education and related work experience.
Experience: Minimum five years of experience in building and administering marketing campaigns or programs, with at least two years in a leadership or people manager role. Experience marketing SaaS technology platforms, tools, products, or services, preferably in a B2B environment.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in marketing campaign management, leadership, and a solid understanding of digital marketing tools and strategies.
Salary Range: $103,400 - $115,000 USD per year
Benefits:
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual base pay offered may vary depending on multiple factors, including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.
Industry: Software Development, specifically focused on healthcare data-driven, cloud-based SaaS solutions
Company Size: 1,001-5,000 employees. This means the company has established processes and a larger team size, offering more opportunities for collaboration and growth.
Founded: 1998. Inovalon has over two decades of experience in the healthcare industry, providing a stable and established work environment.
Company Description:
Company Specialties:
Company Website: https://www.inovalon.com
ASSUMPTION: Inovalon's extensive experience and broad range of services make it a stable and reliable choice for job seekers looking to grow their careers in the healthcare technology industry.
Career Level: Mid-level to senior. This role offers opportunities for career growth and leadership development.
Reporting Structure: This role reports directly to the Director of Marketing or a similar leadership position within the Provider Business Unit.
Work Arrangement: Remote, with occasional travel up to 5% domestically.
Growth Opportunities:
ASSUMPTION: This role provides a strong foundation for career growth and offers numerous opportunities for professional development and advancement.
Office Type: Remote. This role does not require a physical office presence, allowing for greater flexibility and work-life balance.
Office Location(s): The primary office locations for Inovalon are in Bowie, MD; Tampa, FL; Minneapolis, MN; Boston, MA; and Hyderabad, IN. However, this role can be performed remotely from anywhere in the United States.
Geographic Context:
Work Schedule: Full-time, with core hours from 9:00 AM to 5:00 PM EST, with flexibility for other time zones. However, the work schedule may vary depending on the needs of the team and projects.
ASSUMPTION: Inovalon's remote work policy offers candidates the opportunity to work from home, providing a more flexible and convenient work arrangement.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Campaigns, Campaign Management, Digital Marketing, Budget Management, Team Leadership, Data Analysis, Marketing Strategy, Remote Work, Marketing Tools, Marketing Platforms
ASSUMPTION: Inovalon's interview process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and campaign execution.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Inovalon values candidates who align with their core values and work style, as well as those who can thrive in a dynamic, data-driven, and collaborative environment.
ASSUMPTION: These challenges require strong leadership, adaptability, and a proactive approach to problem-solving, as well as a deep understanding of marketing campaign management and digital marketing strategies.
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for experienced marketing campaign managers looking to advance their careers in the healthcare technology industry.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that marketing campaign managers at Inovalon may undertake to drive campaign success and achieve business objectives.
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's approach to marketing campaign management, enabling you to make an informed decision about the opportunity.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.