📌 Core Information
🔹 Job Title: Manager, Marketing Campaigns
🔹 Company: Equisoft Inc
🔹 Location: Montréal, QC, Canada
🔹 Job Type: Full-time Permanent
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Designing, developing, and executing innovative 360-degree campaigns driving demand
- Managing the total demand gen budget and leading all outbound/inbound demand generation campaigns across all channels
- Collaborating with inside and outside sales to ensure the successful rollout of effective campaigns
- Aligning and coordinating offline activities to support overall campaign plans
- Leading the marketing operations and emails team to ensure effective optimization of email campaigns and tech stack
ASSUMPTION: This role requires a strategic, data-driven B2B marketing expert with a proven track record in generating B2B opportunities across all stages of the funnel.
📋 Key Responsibilities
✅ Design and execute demand generating marketing campaigns across all segments and markets within our SAM
✅ Design and execute campaigns that will move deals across all stages of the funnel
✅ Build a scalable ABM campaign structure and ensure its successful rollout
✅ Own the total demand gen budget and lead all outbound/inbound demand generation campaigns across all channels
✅ Collaborate with inside and outside sales to ensure the successful rollout of effective campaigns across all channels
✅ Align and coordinate the integration of offline activities (conferences, roundtables, etc.) to support the overall campaign plans
✅ Lead the marketing operations and emails team and ensure the accurate data segmentation, technology integration and overall effective optimization of our email campaigns and tech stack
✅ Manage the team's budget, overall allocations, resource distribution based on seniority level, skillset, etc.
✅ Support the other directors and AVP in various key initiatives at the team or division level
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and team management. Strong leadership, communication, and collaboration skills are essential.
🎯 Required Qualifications
Education: Bachelor's Degree in Business Administration, Marketing, or a related field
Experience: 7+ years of B2B demand generation experience, with 3+ years rolling out ABM campaigns within B2B, enterprise software
Required Skills:
- Proven track record in generating B2B opportunities across all stages of the funnel
- An analytical mind and proven track record of using data at all levels for decision making
- Highly independent, collaborative, and influential - enjoy getting everyone on the same page to drive action
- Excellent knowledge of French & English (spoken and written)
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Knowledge of CRM systems (e.g., Salesforce, HubSpot)
ASSUMPTION: A strong background in B2B marketing, with a focus on demand generation and ABM campaigns, is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - CAD 160,000 per year (based on industry standards for similar roles in Montréal)
Benefits:
- Medical, dental, and retirement plan
- Telemedicine program
- Employee assistance program
- Educational support (LinkedIn Learning, LOMA Courses, and Equisoft University)
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Montréal. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 501-1,000 employees (Medium-sized company with a stable environment and opportunities for career advancement)
Founded: 1994 (Over 25 years of experience in the industry)
Company Description:
- Equisoft is a global provider of advanced insurance and investment digital solutions
- Recognized as a valued partner by over 250 of the world’s leading financial institutions in 16 countries
- Offers innovative front-end applications, extensive back-office services, and unique data migration expertise
Company Specialties:
- Data conversion and migration
- AdminServer
- Asset Allocation
- CRM
- Financial Needs Analysis
- Oracle Insurance Policy Administration
- Electronic Application
- Insurance Illustrations
- Wealth Management
- Insurance solutions
- Insurance software
- Policy administration system
- Agency management system
Company Website: www.equisoft.com
ASSUMPTION: Equisoft is a well-established company with a strong presence in the insurance and investment software industry, offering a stable work environment and opportunities for career growth.
📊 Role Analysis
Career Level: Managerial (This role involves managing a team and collaborating with other departments)
Reporting Structure: Reports directly to the Chief Revenue Officer (CRO) and has one direct report
Work Arrangement: Remote OK (Flexible work arrangement with remote work options)
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities within the organization
- Opportunities to work on diverse campaigns and projects, gaining exposure to various aspects of the business
- Chance to develop leadership and management skills by overseeing a team
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic international context.
🌍 Location & Work Environment
Office Type: Hybrid (Headquarters in Montréal with remote work options)
Office Location(s): 1250 Boulevard René-Lévesque Blvd. W, 32nd Floor, Montréal, QC H3B 4W8, CA
Geographic Context:
- Montréal is a multicultural city with a high quality of life, offering a mix of urban and outdoor activities
- Close proximity to major transportation hubs and cultural attractions
- Access to a diverse range of housing options and neighborhoods
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with the hiring manager and other team members
- Final round interviews with senior leadership
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation
- Team management and leadership skills
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Showcase your understanding of the role and company by demonstrating how your background aligns with the required qualifications
- Prepare examples of successful B2B marketing campaigns you've led or contributed to
- Be ready to discuss your approach to data-driven decision making and ABM campaign strategies
ATS Keywords: B2B Marketing, Demand Generation, ABM Campaigns, Data Analysis, Team Management, Budget Management, Email Marketing, CRM, Marketing Automation, Campaign Management
ASSUMPTION: The interview process will focus on assessing your marketing expertise, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketo or similar marketing automation tools
- Salesforce or similar CRM systems
- Google Analytics and other data analysis tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Data-driven and analytical
- Strategic and creative
- Collaborative and team-oriented
- Adaptable and resilient
- Results-focused and accountable
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with the company's customer-centric approach?
- Can you provide an example of a time when you had to adapt your marketing plan due to changing circumstances?
- How do you foster a collaborative work environment and encourage team members to share their ideas?
ASSUMPTION: Equisoft values employees who embody their core values and work style, fostering a positive and productive work environment.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing multiple campaigns and projects simultaneously
- Adapting to changing market conditions and customer needs
- Collaborating effectively with cross-functional teams
- Meeting tight deadlines and performance expectations
ASSUMPTION: This role presents unique challenges that require strong leadership, communication, and time management skills.
📈 Similar Roles Comparison
- Unlike other marketing manager roles, this position focuses heavily on demand generation and ABM campaigns
- This role requires a strong background in B2B marketing and a proven track record in generating B2B opportunities
- Career progression may involve moving into senior marketing leadership or related roles within the organization
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on campaign execution, and team management, setting it apart from other marketing manager positions.
📝 Sample Projects
- Developing and executing a comprehensive ABM campaign strategy for a new product launch
- Collaborating with sales teams to create targeted email campaigns that drive pipeline growth
- Managing a team to execute a large-scale event or conference, generating leads and brand awareness
ASSUMPTION: These sample projects highlight the diverse and challenging nature of the marketing campaigns manager role at Equisoft.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing campaigns, and what KPIs are most important for this role?
- What is the company's approach to work-life balance, and how does it support remote work arrangements?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's culture, and how you can contribute to its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful B2B marketing campaigns you've led or contributed to
- Be ready to discuss your approach to data-driven decision making and ABM campaign strategies
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
