E

Manager, Marketing Campaigns

Equisoft Inc
Full-time
On-site
Remote
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Marketing Campaigns

πŸ”Ή Company: Equisoft Inc

πŸ”Ή Location: MontrΓ©al, QC, Canada

πŸ”Ή Job Type: Full-time Permanent

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 3, 2025

πŸ”Ή Experience Level: 7+ years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Designing, developing, and executing innovative 360-degree campaigns driving demand
  • Managing the total demand gen budget and leading all outbound/inbound demand generation campaigns across all channels
  • Collaborating with inside and outside sales to ensure the successful rollout of effective campaigns
  • Aligning and coordinating offline activities to support overall campaign plans
  • Leading the marketing operations and emails team to ensure effective optimization of email campaigns and tech stack

ASSUMPTION: This role requires a strategic, data-driven B2B marketing expert with a proven track record in generating B2B opportunities across all stages of the funnel.

πŸ“‹ Key Responsibilities

βœ… Design and execute demand generating marketing campaigns across all segments and markets within our SAM

βœ… Design and execute campaigns that will move deals across all stages of the funnel

βœ… Build a scalable ABM campaign structure and ensure its successful rollout

βœ… Own the total demand gen budget and lead all outbound/inbound demand generation campaigns across all channels

βœ… Collaborate with inside and outside sales to ensure the successful rollout of effective campaigns across all channels

βœ… Align and coordinate the integration of offline activities (conferences, roundtables, etc.) to support the overall campaign plans

βœ… Lead the marketing operations and emails team and ensure the accurate data segmentation, technology integration and overall effective optimization of our email campaigns and tech stack

βœ… Manage the team's budget, overall allocations, resource distribution based on seniority level, skillset, etc.

βœ… Support the other directors and AVP in various key initiatives at the team or division level

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and team management. Strong leadership, communication, and collaboration skills are essential.

🎯 Required Qualifications

Education: Bachelor's Degree in Business Administration, Marketing, or a related field

Experience: 7+ years of B2B demand generation experience, with 3+ years rolling out ABM campaigns within B2B, enterprise software

Required Skills:

  • Proven track record in generating B2B opportunities across all stages of the funnel
  • An analytical mind and proven track record of using data at all levels for decision making
  • Highly independent, collaborative, and influential - enjoy getting everyone on the same page to drive action
  • Excellent knowledge of French & English (spoken and written)

Preferred Skills:

  • Experience with marketing automation tools (e.g., Marketo, Pardot)
  • Knowledge of CRM systems (e.g., Salesforce, HubSpot)

ASSUMPTION: A strong background in B2B marketing, with a focus on demand generation and ABM campaigns, is crucial for success in this role.

πŸ’° Compensation & Benefits

Salary Range: CAD 120,000 - CAD 160,000 per year (based on industry standards for similar roles in MontrΓ©al)

Benefits:

  • Medical, dental, and retirement plan
  • Telemedicine program
  • Employee assistance program
  • Educational support (LinkedIn Learning, LOMA Courses, and Equisoft University)

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in MontrΓ©al. Actual compensation may vary based on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: IT Services and IT Consulting

Company Size: 501-1,000 employees (Medium-sized company with a stable environment and opportunities for career advancement)

Founded: 1994 (Over 25 years of experience in the industry)

Company Description:

  • Equisoft is a global provider of advanced insurance and investment digital solutions
  • Recognized as a valued partner by over 250 of the world’s leading financial institutions in 16 countries
  • Offers innovative front-end applications, extensive back-office services, and unique data migration expertise

Company Specialties:

  • Data conversion and migration
  • AdminServer
  • Asset Allocation
  • CRM
  • Financial Needs Analysis
  • Oracle Insurance Policy Administration
  • Electronic Application
  • Insurance Illustrations
  • Wealth Management
  • Insurance solutions
  • Insurance software
  • Policy administration system
  • Agency management system

Company Website: www.equisoft.com

ASSUMPTION: Equisoft is a well-established company with a strong presence in the insurance and investment software industry, offering a stable work environment and opportunities for career growth.

πŸ“Š Role Analysis

Career Level: Managerial (This role involves managing a team and collaborating with other departments)

Reporting Structure: Reports directly to the Chief Revenue Officer (CRO) and has one direct report

Work Arrangement: Remote OK (Flexible work arrangement with remote work options)

Growth Opportunities:

  • Potential to grow within the marketing department or take on additional responsibilities within the organization
  • Opportunities to work on diverse campaigns and projects, gaining exposure to various aspects of the business
  • Chance to develop leadership and management skills by overseeing a team

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic international context.

🌍 Location & Work Environment

Office Type: Hybrid (Headquarters in MontrΓ©al with remote work options)

Office Location(s): 1250 Boulevard RenΓ©-LΓ©vesque Blvd. W, 32nd Floor, MontrΓ©al, QC H3B 4W8, CA

Geographic Context:

  • MontrΓ©al is a multicultural city with a high quality of life, offering a mix of urban and outdoor activities
  • Close proximity to major transportation hubs and cultural attractions
  • Access to a diverse range of housing options and neighborhoods

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth interviews with the hiring manager and other team members
  • Final round interviews with senior leadership
  • Background check and reference check

Key Assessment Areas:

  • Marketing strategy and campaign planning
  • Data analysis and interpretation
  • Team management and leadership skills
  • Communication and collaboration skills
  • Problem-solving and adaptability

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Showcase your understanding of the role and company by demonstrating how your background aligns with the required qualifications
  • Prepare examples of successful B2B marketing campaigns you've led or contributed to
  • Be ready to discuss your approach to data-driven decision making and ABM campaign strategies

ATS Keywords: B2B Marketing, Demand Generation, ABM Campaigns, Data Analysis, Team Management, Budget Management, Email Marketing, CRM, Marketing Automation, Campaign Management

ASSUMPTION: The interview process will focus on assessing your marketing expertise, leadership skills, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • Marketo or similar marketing automation tools
  • Salesforce or similar CRM systems
  • Google Analytics and other data analysis tools
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Innovation
  • Collaboration
  • Integrity
  • Accountability

Work Style:

  • Data-driven and analytical
  • Strategic and creative
  • Collaborative and team-oriented
  • Adaptable and resilient
  • Results-focused and accountable

Self-Assessment Questions:

  • How do you ensure that your marketing strategies align with the company's customer-centric approach?
  • Can you provide an example of a time when you had to adapt your marketing plan due to changing circumstances?
  • How do you foster a collaborative work environment and encourage team members to share their ideas?

ASSUMPTION: Equisoft values employees who embody their core values and work style, fostering a positive and productive work environment.

⚠️ Potential Challenges

  • Managing a team with diverse skills and backgrounds
  • Balancing multiple campaigns and projects simultaneously
  • Adapting to changing market conditions and customer needs
  • Collaborating effectively with cross-functional teams
  • Meeting tight deadlines and performance expectations

ASSUMPTION: This role presents unique challenges that require strong leadership, communication, and time management skills.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing manager roles, this position focuses heavily on demand generation and ABM campaigns
  • This role requires a strong background in B2B marketing and a proven track record in generating B2B opportunities
  • Career progression may involve moving into senior marketing leadership or related roles within the organization

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on campaign execution, and team management, setting it apart from other marketing manager positions.

πŸ“ Sample Projects

  • Developing and executing a comprehensive ABM campaign strategy for a new product launch
  • Collaborating with sales teams to create targeted email campaigns that drive pipeline growth
  • Managing a team to execute a large-scale event or conference, generating leads and brand awareness

ASSUMPTION: These sample projects highlight the diverse and challenging nature of the marketing campaigns manager role at Equisoft.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the marketing department currently, and how can this role help address them?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the key priorities for this role in the first 90 days?
  • How does the company measure the success of its marketing campaigns, and what KPIs are most important for this role?
  • What is the company's approach to work-life balance, and how does it support remote work arrangements?

ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's culture, and how you can contribute to its success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of successful B2B marketing campaigns you've led or contributed to
  • Be ready to discuss your approach to data-driven decision making and ABM campaign strategies
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.