Manager - Marketing Communication (Arabic Speaker)

📌 Core Information

🔹 Job Title: Manager - Marketing Communication (Arabic Speaker)

🔹 Company: Samsung Electronics

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: No (On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic communications plans
• Building and maintaining relationships with tech influencers and KOLs
• Managing social media channels and live commerce strategies
• Leading a team of 3 young professionals and overseeing regional agencies
• Collaborating with local offices to ensure alignment and effectiveness of communication strategies

ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and experience in influencer management and social media. Fluency in Arabic and English is crucial for success in this role.

📋 Key Responsibilities

✅ Develop and implement comprehensive communications strategies and campaigns aligned with Samsung Electronics' business objectives and brand values

✅ Foster and maintain strong relationships with tech influencers, lifestyle influencers & KOLs both online and offline, across the MENA region

✅ Develop and execute a comprehensive social media strategy, curate and manage all published content, and set KPIs

✅ Develop and expand Social Live commerce strategy for the region and implement it in collaboration with cross-functional teams and local offices

✅ Manage crisis communications, providing strategic counsel and timely responses to protect and enhance the company's reputation

✅ Collaborate with cross-functional teams, including marketing, product, and sales, to ensure consistent messaging and alignment with overall business goals

✅ Lead, mentor, and develop a team of 3 young professionals in communications, influencer management, and social media

✅ Oversee the work of a regional PR agency, ensuring their efforts align with Samsung's strategic goals and messaging

ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, communication, and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Public Relations, Communications, Journalism, or a related field.

Experience: At least 8 years of experience in Communications including social media and Influencer Management, with a minimum of 3 years in a managerial role, preferably within the consumer electronics or technology industry.

Required Skills:

• Proven track record in developing and executing successful communications strategies
• Demonstrable social media experience, influencer campaigns, and social/influencer analytics tools knowledge in the MENA region
• Excellent presentations skills, including strong technical skills in PowerPoint presentations, data visualization & storytelling abilities
• Excellent written and verbal communication skills in both English and Arabic (French is a plus)
• Demonstrated crisis management experience and the ability to think strategically under pressure
• Experience working in a fast-paced, multinational environment and collaborating with cross-functional teams and local offices
• Knowledge of social media management, content creation, and performance analysis
• Passionate about marketing and communications, keen to work in a fast-paced environment and be part of a huge marketing community
• Ability to work independently and within a team environment. Proven experience in team management

Preferred Skills:

• Experience working with regional media outlets, influencers, and bloggers
• Deep understanding of the media landscape in the MENA region

ASSUMPTION: Given the regional focus and language requirements, candidates with experience in the MENA region and fluency in Arabic are strongly preferred.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between AED 30,000 - 45,000 per month, based on industry standards for a senior communications manager in the UAE with the required experience level. This estimate may vary based on individual qualifications and company-specific compensation structures.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Samsung products
• Professional development opportunities

Working Hours: Full-time position with standard office hours (Sunday to Thursday, 9:00 AM to 6:00 PM), with flexibility for occasional overtime during campaigns or crises.

ASSUMPTION: While the provided salary range is an estimate, the actual salary may vary based on individual qualifications and company-specific compensation structures. Benefits may also vary based on individual eligibility and company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Samsung Electronics operates in the competitive consumer electronics and technology industry, with a strong global presence and a focus on innovation and quality.

Company Size: Samsung Electronics is a large multinational corporation with over 280,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Samsung Electronics was founded in 1969 in Suwon, South Korea, and has since grown into one of the world’s leading technology companies.

Company Description:

• Samsung Electronics is a global leader in consumer electronics, mobile devices, and semiconductor industries
• The company is committed to empowering people to lead and drive progress through its innovative products and services
• Samsung Electronics MENA Office believes in fostering a dynamic and collaborative work environment

Company Specialties:

• Consumer Electronics
• Mobile Devices
• Semiconductors
• Home Appliances
• TV & Display Solutions

Company Website: http://www.samsung.com/fr/business

ASSUMPTION: Samsung Electronics is a well-established company with a strong global brand, offering opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is a senior management position, requiring a high level of experience and expertise in communications, influencer management, and social media.

Reporting Structure: The Manager - Marketing Communication (Arabic Speaker) reports directly to the Head of Corporate Communications for the MENA region and has supervisory responsibilities for a team of 3 young professionals.

Work Arrangement: This is an on-site position based in Dubai, United Arab Emirates, with occasional remote work possibilities during campaigns or crises.

Growth Opportunities:

• Potential career progression within the communications department or other functions within Samsung Electronics
• Opportunities to work on high-profile campaigns and projects, gaining valuable experience and exposure
• Access to professional development resources and training programs

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Samsung Electronics' large size and diverse range of products and services.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the Dubai Media City, offering a dynamic and innovative work environment.

Office Location(s): Butterfly Building, Tower A, Dubai Media City, Dubai, UAE

Geographic Context:

• Dubai is a multicultural city with a thriving business environment, offering numerous networking opportunities and a high quality of life
• The United Arab Emirates has a strategic location, connecting the Middle East, Africa, and Asia, providing opportunities for regional travel and exposure
• The MENA region is a dynamic and growing market for consumer electronics and technology

Work Schedule: Sunday to Thursday, 9:00 AM to 6:00 PM, with occasional overtime during campaigns or crises.

ASSUMPTION: The work environment at Samsung Electronics MENA Office is collaborative and dynamic, with a strong focus on innovation and results.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the hiring manager
• Second-round interview with the regional communications director
• Final decision and offer

Key Assessment Areas:

• Communication skills and presentation abilities
• Strategic thinking and problem-solving skills
• Cultural fit and alignment with Samsung Electronics' values
• In-depth knowledge of the MENA region's media landscape and influencer ecosystem

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the MENA region's media landscape and influencer ecosystem in your application materials
• Prepare for interview questions related to your strategic thinking, communication skills, and cultural fit

ATS Keywords: Strategic communications, influencer management, social media, crisis management, team leadership, MENA region, Arabic language, cross-functional collaboration, campaign development, KPI setting, performance analysis

ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing candidates' strategic thinking, communication skills, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Influencer marketing platforms (e.g., Grin, Upfluence)
• Crisis communication tools (e.g., Agility PR Solutions, Muck Rack)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• People
• Excellence
• Change
• Integrity
• Co-prosperity

Work Style:

• Collaborative and team-oriented
• Results-driven and innovative
• Adaptable and open to change

Self-Assessment Questions:

• How do you embody Samsung Electronics' values in your daily work?
• Describe a time when you had to adapt to significant changes in a project or campaign. How did you handle it?
• How do you approach building and maintaining strong relationships with influencers and KOLs?

ASSUMPTION: Samsung Electronics values a collaborative, results-driven, and adaptable work environment, with a strong focus on innovation and excellence.

⚠️ Potential Challenges

• Managing a diverse team with varying levels of experience and expertise
• Balancing regional and global communication strategies
• Adapting to the fast-paced and dynamic nature of the consumer electronics and technology industry
• Navigating the unique cultural and linguistic landscape of the MENA region

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a deep understanding of the MENA region's media landscape and influencer ecosystem.

📈 Similar Roles Comparison

• This role differs from related positions in its regional focus on the MENA region and the requirement for fluency in Arabic and English
• Compared to other communications management roles, this position places a strong emphasis on influencer management and social media strategy
• Career progression in this role may involve moving into regional or global communications leadership positions within Samsung Electronics

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, given its regional focus and language requirements.

📝 Sample Projects

• Developing and executing a regional influencer marketing campaign to launch a new product line
• Managing a crisis communication strategy in response to a regional media controversy
• Collaborating with cross-functional teams to develop and implement a comprehensive social media strategy for a major product launch

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, as well as the importance of strong communication and project management skills.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall communications strategy for Samsung Electronics in the MENA region?
• What are the key priorities for the first 90 days in this role?
• How does Samsung Electronics support the professional development and growth of its employees?
• What are the most significant challenges facing the communications department in the MENA region, and how can this role address them?
• How does Samsung Electronics measure the success of its communications campaigns and strategies?

ASSUMPTION: These interview questions are designed to assess the strategic fit of the candidate for this role and provide insight into the company's communications priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interview questions related to your strategic thinking, communication skills, and cultural fit
• Research Samsung Electronics' products, services, and recent news to demonstrate your familiarity with the company
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.