Manager, Marketing Communications

**📌 Core Information** - **Job Title:** Manager, Marketing Communications - **Company:** Belimo - **Location:** Danbury, Connecticut, United States - **Job Type:** On-site - **Category:** Marketing - **Date Posted:** April 25, 2025 - **Experience Level:** 5-10 years **🚀 Job Overview** Key aspects of this role include: - Developing and executing marketing communications strategies for the Americas market. - Collaborating with cross-functional teams to build awareness and deliver key product/brand messages. - Managing marketing communications activities to support product launches. - Creating and maintaining marketing content for various channels, including trade shows, events, and digital platforms. *ASSUMPTION: This role requires a strong understanding of the HVAC industry and its target audience, as well as excellent communication and project management skills.* **📋 Key Responsibilities** - Develop and execute an annual marketing communication plan for product launches, supporting global objectives, and in cooperation with Product Management and the Digital Marketing Coordinator. - Manage the marketing plan/budget and maintain spending to ensure budget targets are met. - Develop and execute strategy/plan for customer communications, such as email blasts, with the Marketing Coordinator. - Create key marketing messages internally and externally. - Design and create effective press releases and ensure pick-up of content by target audience/publications. - Lead the development of print advertisements and manage the execution of marketing communications activities to implement a new product/tool launch strategy. - Design and create effective collateral in cooperation with subject matter experts, technical writers, and graphic designers. - Manage and review content development of the Product Overview catalog and support Product Management/Graphic Designer in developing and reviewing PGPL content and managing the distribution of PGPL catalogs. - Identify opportunities for videos, create storyboards with the technical writer to deliver the end product. - Draft, update, and add new content to the website, working with the Website Coordinator and Technical Writer as necessary to execute. - Create and maintain marketing content, displays, and communications for trade shows, marketing events, and office product displays. - Lead the development and execution of marketing materials/signage/displays to support customers/distributors. - Work alongside Product Management and Sales to develop useful demo units to aid in the sale of key products, including managing such inventory and potential return of old units. - Manage all trade publication relations, from negotiating to pitching articles, supplying images, product and sales announcements – writing, editing, and proofing. - Oversee printing, fulfillment, and inventory management of current marketing printed materials. - Work with external vendors for calls on hold messaging, drafting concepts to reviewing and editing. - Utilize CRM to optimize marketing communications reach and effectiveness. - Evaluate and select external co-operation partners, such as print shops, agencies, publications, etc., to provide recommendations to the manager when necessary. - Coordinate surveys for customer feedback as needed (internal/external). - Oversee marketing communications for lobby entry monitors, experience center, etc. - Coordinating/tracking of association memberships and ensuring website listings are up to date. - Assist as needed with communication articles for employee/internal communications. *ASSUMPTION: This role requires strong project management skills, as it involves coordinating multiple projects and deadlines. Excellent communication skills are also crucial for collaborating with various teams and stakeholders.* **🎯 Required Qualifications** - **Education:** Bachelor's degree in Marketing, Communications, or a related field. - **Experience:** Minimum of 5-7 years of relevant work experience, preferably in product marketing within the HVAC industry. - **Required Skills:** - Proficiency in Microsoft Office; PC-literate - Detail-oriented, excellent writing skills, communication skills, and use of technical terminology - Ability to work independently, as well as part of a larger team, manage multiple projects, and meet deadlines - Excels in fast-paced environments and can quickly adapt to change - Demonstrates strong interpersonal, communication, writing, and creative skills - **Preferred Skills:** - Experience with CRM software - Familiarity with the HVAC industry and its target audience - Experience managing marketing budgets *ASSUMPTION: Candidates with experience in the HVAC industry and familiarity with its target audience will have a significant advantage in this role.* **💰 Compensation & Benefits** - **Salary Range:** $95,000 - $110,000 annually, with a target performance bonus of 15% of an employee's annual base salary. - **Benefits:** Medical, financial, and other competitive benefits. - **Working Hours:** Full-time, 40 hours per week. *ASSUMPTION: The salary range provided is based on industry standards for a Manager, Marketing Communications role in the United States. The target performance bonus is based on an average bonus structure for similar roles in the industry.* **📌 Applicant Insights** **🔍 Company Context** - **Industry:** Belimo is a global market leader in the development, production, and sales of field devices for the energy-efficient control of heating, ventilation, and air-conditioning systems. - **Company Size:** Belimo has over 2,300 employees in more than 80 countries and is listed on the Swiss Exchange (SIX). - **Founded:** Belimo was founded in 1975 and is headquartered in Switzerland. - **Company Description:** Belimo focuses on damper actuators, control valves, sensors, and meters. They have developed intelligent IoT-enabled devices for HVAC systems that provide valuable data for customers to improve installation and commissioning efficiency, control, and service, optimizing buildings more efficiently and remotely to meet future buildings' needs. - **Company Specialties:** Characterized Control Valves, Pressure Independent Valves, Damper Actuators, Fire and Smoke Damper Actuators, Energy Valves, Butterfly Valves, Retrofit Actuators, Zone Valves, Globe Valves, Ball Valves, Indoor Air Quality, Sensors and Meters, Room Sensors and Operating Units, Duct and Pipe Sensors, and Variable Air Volume. **📊 Role Analysis** - **Career Level:** This role is a mid-level management position within the Marketing department. - **Reporting Structure:** The Manager, Marketing Communications reports directly to the Manager, Marketing Americas, and is part of the Product Management Department. - **Work Arrangement:** This role is on-site, with a full-time work schedule. - **Growth Opportunities:** Potential growth opportunities for this role may include advancing to a Director or Senior Manager position within the Marketing department or moving into a more specialized role within the company. *ASSUMPTION: This role offers opportunities for career growth within the Marketing department or other areas of the company, depending on the individual's skills, interests, and performance.* **🌍 Location & Work Environment** - **Office Type:** Belimo's Danbury office is a corporate environment with a professional dress code. - **Office Location:** Danbury, Connecticut, United States - **Geographic Context:** Danbury is located in Fairfield County, Connecticut, approximately 70 miles northeast of New York City. The area offers a mix of urban and suburban living, with a cost of living slightly higher than the national average. - **Work Schedule:** The work schedule for this role is Monday through Friday, 8:30 AM to 5:00 PM, with a one-hour lunch break. *ASSUMPTION: The cost of living in Danbury may be a factor to consider when applying for this position.* **💼 Interview & Application Insights** - **Typical Process:** The interview process for this role may include phone or video screenings, followed by on-site interviews with the hiring manager and other team members. A final round of interviews may be conducted with senior leadership. - **Key Assessment Areas:** Candidates will be assessed on their marketing and communication skills, industry knowledge, and cultural fit with the company. - **Application Tips:** - Tailor your resume and cover letter to highlight your relevant marketing and communication skills and experience with the HVAC industry. - Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability in a fast-paced environment. - Research Belimo's products, industry, and competitors to demonstrate your understanding of the company and its market position. *ASSUMPTION: Candidates who have done their research on Belimo and the HVAC industry will have a better understanding of the company's needs and be better prepared for the interview process.* **🛠️ Tools & Technologies** - Microsoft Office Suite (Word, Excel, PowerPoint) - CRM software (e.g., Salesforce, HubSpot) - Marketing automation tools (e.g., Marketo, Pardot) - Graphic design software (e.g., Adobe Creative Suite, Sketch) - Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) *ASSUMPTION: Familiarity with industry-standard marketing and design tools is essential for this role.* **👔 Cultural Fit Considerations** - **Company Values:** Belimo's core values include customer focus, innovation, quality, and sustainability. The company seeks employees who are passionate about their work, committed to continuous learning, and dedicated to delivering top performance in everything they do. - **Work Style:** Belimo values a collaborative work environment, with a focus on teamwork, open communication, and mutual respect. The company encourages employees to take initiative, be proactive, and contribute to the company's success. - **Self-Assessment Questions:** - How do you align with Belimo's core values, and how have you demonstrated these values in your previous roles? - How comfortable are you working in a fast-paced, dynamic environment, and how have you adapted to change in previous roles? - How do you approach collaboration and teamwork, and how have you contributed to a positive work environment in previous roles? *ASSUMPTION: Candidates who can demonstrate a strong fit with Belimo's core values and work style will be more likely to succeed in this role.* **⚠️ Potential Challenges** - The HVAC industry can be complex and technical, requiring a strong understanding of the industry and its target audience. - The role involves managing multiple projects and deadlines, which can be challenging in a fast-paced environment. - The cost of living in Danbury may be higher than in other areas, which could impact the overall compensation package. *ASSUMPTION: Candidates who are familiar with the HVAC industry and have strong project management and communication skills will be better equipped to overcome these challenges.* **📈 Similar Roles Comparison** - **Manager, Marketing Communications (Belimo) vs. Marketing Manager (HVAC Industry Competitor):** - Belimo's role focuses more on developing and executing marketing communication strategies, while the competitor's role may have a broader focus on marketing planning, execution, and analysis. - Belimo's role requires a strong understanding of the HVAC industry and its target audience, while the competitor's role may have a broader industry focus. - Belimo's role offers opportunities for career growth within the Marketing department or other areas of the company, while the competitor's role may have more limited growth opportunities. *ASSUMPTION: Candidates should research both roles to determine which opportunity aligns better with their career goals and interests.* **📝 Sample Projects** - Developing a marketing communication plan for a new product launch, including coordinating with cross-functional teams, creating key marketing messages, and executing customer communications strategies. - Creating and maintaining marketing content for trade shows, marketing events, and office product displays, including designing and creating effective collateral in cooperation with subject matter experts, technical writers, and graphic designers. - Managing all trade publication relations, from negotiating to pitching articles, supplying images, product and sales announcements – writing, editing, and proofing. *ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities required for this role.* **❓ Key Questions to Ask During Interview** - Can you describe the company's marketing strategy for the Americas market, and how this role fits into that strategy? - How does the company support the professional development and growth of its marketing team members? - What are the most significant challenges facing the HVAC industry, and how does Belimo differentiate itself from its competitors? - How does the company measure the success of its marketing communications efforts, and what key performance indicators (KPIs) are most important for this role? - What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance? *ASSUMPTION: These key questions will help candidates better understand the role, the company, and its culture, enabling them to make a more informed decision about the opportunity.* **📌 Next Steps for Applicants** To apply for this position: - Submit your application through this link: - Tailor your resume and cover letter to highlight your relevant marketing and communication skills and experience with the HVAC industry. - Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability in a fast-paced environment. - Research Belimo's products, industry, and competitors to demonstrate your understanding of the company and its market position. - Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.