Manager, Marketing

📌 Core Information

🔹 Job Title: Manager, Marketing

🔹 Company: NASCAR

🔹 Location: Watkins Glen, New York

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and execution of marketing strategies and plans at Watkins Glen International (WGI).
• Leading the execution and implementation of marketing campaigns and promotions across all platforms.
• Providing administrative and general support to maximize productivity and efficiency on the team.
• Collaborating with various departments within WGI/NASCAR to drive new event business and data capture at events.

ASSUMPTION: This role requires a strong understanding of digital marketing tools and techniques, including social media and email marketing, as well as excellent organizational, negotiating, and multitasking skills.

📋 Key Responsibilities

✅ Supporting and leading the development and execution of marketing strategies and multi-platform promotional plans in addition to providing overall support Watkins Glen.

✅ Leading the execution and implementation of marketing campaigns and promotions across all platforms, including development of creative/copy and briefs, proofing, compiling, and distributing performance reports, asset management, etc.

✅ Ensuring accuracy and excellence of all work done by internal and external creative partners.

✅ Meeting scheduling, preparation, and note-taking.

✅ Updating and managing all key marketing documents/assets on a regular basis.

✅ Website review and edits - responsible for submitting the forms to the portal for changes that need to be made.

✅ Working closely with various departments within WGI/NASCAR to collaborate on grassroots and event initiatives while supporting efforts to drive new event business / data capture at events.

✅ Assisting with the day-to-day management of WGI marketing strategies and plans.

✅ Tracking performance of all digital and email efforts and being a resident expert on all key performance metrics.

✅ Submitting creative requests and providing input on creative development and execution of marketing campaigns and materials.

✅ Working with colleagues to support development of presentations, and help package reports, analysis, and business performance metrics.

✅ Assisting with coordinating and executing VIP experiences for promotional prize winners.

✅ Ensuring Public Address Announcement are written and executed during event weekends as needed.

✅ Assisting the Event Experience team lead with delivery of plans for execution of jumbotron inventory as needed.

✅ Assisting the Event Experience Coordinator with the supervision of seasonal event staff & acting as point person for track photographers.

✅ Supporting the President and team lead (events, etc.) with any special projects or other duties as assigned.

✅ Representing the track and brand at events in the community/region.

✅ Working closely with the Chamber of Commerce and attending events locally.

✅ 10% travel including weekends (team summits and potentially assisting with other tracks event weekends).

✅ Other duties as assigned.

ASSUMPTION: This role requires strong communication and interpersonal skills, as well as the ability to remain calm under pressure and maintain a customer-service mindset.

🎯 Required Qualifications

Education: Bachelor’s degree preferably in sports/entertainment management, business, or communications; or equivalent combination of education and experience.

Experience: Minimum of four (4) years related experience and/or training in sports, entertainment, event marketing.

Required Skills:

• Excellent proofing skills.
• Experience collaborating with colleagues in graphic design, sales, marketing, and communications.
• Ability to work independently and also as a part of the team to meet business needs.
• Excellent organizational, negotiating, and multitasking skills.
• Strong understanding of digital marketing tools and techniques, including social media and email marketing.
• Ability to remain calm under pressure and maintain a customer-service mindset.
• Creative mindset with a strong attention to detail.
• Ability to establish and maintain relationships with vendors, coworkers, and leaders.
• Exceptional communication and interpersonal skills.
• Ability to lead projects and manage multiple priorities in a fast-paced environment.
• Experience in managing budgets and tracking expenses.
• Self-starter who takes initiative and can take a project from start to finish.
• Ability to anticipate problems and implement immediate corrective action.

Preferred Skills:

• Proficient computer skills including Microsoft Office Suite. Knowledge of Adobe Creative Suite (Cloud Creative) a plus.
• Must possess a valid driver’s license with a safe driving record.

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Adobe Creative Suite (Cloud Creative) is highly preferred for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role with 2-5 years of experience in the sports/entertainment industry, the estimated salary range is $70,000 - $90,000 per year.

Benefits:

• Competitive Salaries
• Solid Benefits Package focused on wellness
• Opportunities for growth and development both personally and professionally

Working Hours: 40 hours per week, with extended hours during events, weekends, and holidays as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: NASCAR is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. The company sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series, four regional series, and a local grassroots series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA.

Company Size: NASCAR has 5,001-10,000 employees, making it a mid-sized to large company where applicants can expect a structured environment with opportunities for growth and development.

Founded: NASCAR was founded in 1948 and is headquartered in Daytona Beach, Florida, with offices in five cities across North America.

Company Description:

• NASCAR is a company unlike any other, offering a close-knit, high-energy environment where employees thrive and can prosper.
• The company knows that the key to its success is its employees and offers highly competitive salaries, a solid benefits package focused on wellness, and opportunities for growth and development both personally and professionally.
• NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered.

Company Specialties:

• Sports
• Entertainment
• and Racing

Company Website: careers.nascar.com

ASSUMPTION: NASCAR is a well-established company in the motorsports industry, offering a unique work environment with opportunities for growth and development.

📊 Role Analysis

Career Level: This role is at the manager level, requiring experience and expertise in marketing, as well as strong leadership and organizational skills.

Reporting Structure: The Marketing Manager reports directly to the President of Watkins Glen International and works closely with various departments within WGI/NASCAR to drive event business and enhance marketing efforts.

Work Arrangement: This role is on-site, with 10% travel including weekends for team summits and potentially assisting with other tracks' event weekends.

Growth Opportunities:

• As a mid-sized to large company, NASCAR offers opportunities for career advancement and growth within the organization.
• This role provides the opportunity to work closely with various departments, gaining exposure to different aspects of the business and potential career paths.
• The company's focus on employee development and growth provides ample opportunities for professional growth and advancement.

ASSUMPTION: While not explicitly stated, this role offers opportunities for growth and development within the company, as well as the chance to work closely with various departments and gain exposure to different aspects of the business.

🌍 Location & Work Environment

Office Type: Watkins Glen International is a premier road racing facility in North America, located within five hours (300 miles) of 25% of the U.S. population.

Office Location(s): Watkins Glen, New York

Geographic Context:

• Watkins Glen is a village in Schuyler County, New York, with a population of approximately 2,000 people.
• The region is known for its scenic beauty, with the Finger Lakes and the Catskill Mountains nearby.
• The area offers a mix of urban and rural living, with easy access to major cities like New York City and Buffalo.

Work Schedule: The work schedule varies depending on the season, with extended hours during events, weekends, and holidays as needed.

ASSUMPTION: Watkins Glen International offers a unique work environment in a scenic location, with a mix of urban and rural living and easy access to major cities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the NASCAR careers website.
• Phone or video screen with the Human Resources department.
• In-person or video interview with the hiring manager and/or other team members.
• Background check and reference check for the final candidate.

Key Assessment Areas:

• Marketing and communication skills.
• Leadership and organizational skills.
• Problem-solving and multitasking abilities.
• Cultural fit and alignment with NASCAR's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and leadership skills, as well as your experience with sports or entertainment event marketing.
• Be prepared to discuss your experience with digital marketing tools and techniques, including social media and email marketing.
• Research NASCAR and Watkins Glen International to demonstrate your understanding of the company and the role.

ATS Keywords: Marketing Strategies, Event Coordination, Digital Marketing, Communication Skills, Organizational Skills, Creative Development, Budget Management, Interpersonal Skills, Customer Service, Proofing Skills, Collaboration, Attention to Detail, Problem Solving, Multitasking, Initiative

ASSUMPTION: The application process for this role is typical for a mid-sized to large company, with a focus on assessing marketing and communication skills, leadership and organizational skills, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Adobe Creative Suite (Cloud Creative)
• Social media platforms (e.g., Facebook, Twitter, Instagram)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: While not explicitly stated, the required skills and tools listed in the job description suggest that the company uses industry-standard software and tools for marketing and project management.

👔 Cultural Fit Considerations

Company Values:

• Passion for the sport
• Integrity and respect
• Excellence in all we do
• Collaboration and teamwork
• Diversity and inclusion

Work Style:

• Fast-paced and dynamic environment
• Strong focus on teamwork and collaboration
• Opportunities for growth and development
• Customer-service mindset

Self-Assessment Questions:

• Do you have a passion for the sport of motorsports and a strong understanding of the NASCAR brand?
• Are you comfortable working in a fast-paced, dynamic environment with a strong focus on teamwork and collaboration?
• Do you have strong organizational, communication, and leadership skills, with the ability to multitask and problem-solve?
• Are you comfortable working extended hours during events, weekends, and holidays as needed?

ASSUMPTION: NASCAR values a strong work ethic, passion for the sport, and a customer-service mindset, as well as the ability to work well within a team and adapt to a fast-paced environment.

⚠️ Potential Challenges

• Working extended hours during events, weekends, and holidays as needed.
• Managing multiple priorities and projects simultaneously in a fast-paced environment.
• Adapting to a dynamic work environment with a strong focus on teamwork and collaboration.
• Working in a remote location with limited nearby amenities.

ASSUMPTION: While Watkins Glen International offers a unique work environment in a scenic location, applicants should be prepared for the potential challenges that come with working in a remote location and the demands of a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing strategies and event coordination for a motorsports entertainment facility.
• Compared to other marketing roles in the sports/entertainment industry, this role offers a unique opportunity to work closely with various departments and gain exposure to different aspects of the business.
• Career paths for this role may include advancement within the marketing department or transition to other roles within the company, such as event management or operations.

ASSUMPTION: While this role is unique in its focus on marketing strategies and event coordination for a motorsports entertainment facility, it offers opportunities for growth and development within the company and the chance to work closely with various departments and gain exposure to different aspects of the business.

📝 Sample Projects

• Developing and executing a marketing campaign for an upcoming event at Watkins Glen International, including creative/copy and briefs, proofing, compiling, and distributing performance reports, asset management, etc.
• Collaborating with various departments within WGI/NASCAR to drive new event business and data capture at events, such as grassroots initiatives and VIP experiences for promotional prize winners.

• Assisting with the day-to-day management of WGI marketing strategies and plans, including tracking performance of all digital and email efforts and being a resident expert on all key performance metrics.

ASSUMPTION: These sample projects highlight the key responsibilities and required skills for the Marketing Manager role at Watkins Glen International.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role collaborate with other departments within WGI/NASCAR to drive event business and enhance marketing efforts?
• What opportunities are there for growth and development within the company for this role?
• How does the company support work-life balance for employees, particularly those working extended hours during events, weekends, and holidays?
• What are the key challenges facing the marketing department at Watkins Glen International, and how can this role help address them?

ASSUMPTION: These key questions will help applicants better understand the role, the company culture, and the opportunities for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the NASCAR careers website.
• Tailor your resume and cover letter to highlight your marketing and leadership skills, as well as your experience with sports or entertainment event marketing.
• Prepare for your interview by researching NASCAR and Watkins Glen International to demonstrate your understanding of the company and the role.
• Follow up with the hiring manager within one week of your interview to express your interest in the position and reiterate your qualifications.
• If you are offered the position, be prepared to discuss your availability to start and any necessary arrangements for relocation, if applicable.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.