📌 Core Information
🔹 Job Title: Manager, Marketing, DTC Retail
🔹 Company: The Walt Disney Company
🔹 Location: Minato-ku, Japan
🔹 Job Type: Full-time
🔹 Category: Retail Marketing
🔹 Date Posted: 2025-01-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategizing and executing marketing activities for brands/products
- Focusing on online store promotions and digital advertising
- Planning and implementing customer attraction measures for both physical and online sales channels
- Collaborating with various stakeholders and teams
- Leading and mentoring team members
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and leadership to drive marketing efforts and achieve business objectives.
📋 Key Responsibilities
✅ Strategize and execute marketing activities for brands/products, focusing on online store promotions and digital advertising
✅ Plan and implement customer attraction measures for both physical and online sales channels
✅ Collaborate with various stakeholders and teams to ensure consistent branding and messaging
✅ Lead and mentor team members to drive marketing efforts and achieve business objectives
✅ Monitor and analyze marketing campaign performance to optimize future strategies
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in general consumer goods marketing and e-commerce marketing
Required Skills:
- Proven experience in digital promotion and content direction
- Strong project management and budget management skills
- Excellent communication and stakeholder engagement skills
- Fluency in Japanese and business-level English
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Preferred Skills:
- Experience in small retail marketing and sales promotion planning
- Strong market research and customer analysis skills
- Familiarity with MA (Marketing Automation) tools and strategies
ASSUMPTION: Candidates with experience in the entertainment industry or related fields may have an advantage in understanding Disney's unique brand and culture.
💰 Compensation & Benefits
Salary Range: ¥8,000,000 - ¥12,000,000 per year (Based on industry standards for similar roles in Japan)
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Opportunities for professional development and growth
- Access to company events and discounts on Disney products and services
Working Hours: Full-time (40 hours/week), with flexible work arrangements available
ASSUMPTION: Salary range is estimated based on industry standards for similar roles in Japan, but may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1992
Company Description:
- Disneyland Paris is a magical place where dreams come true for millions of visitors each year
- The company offers a dynamic and multicultural work environment with over 500 different job profiles across corporate and operations departments
- Disneyland Paris is committed to delivering exceptional guest experiences and fostering the growth of its team members
Company Specialties:
- Marketing
- Communication
- Engineering
- Human Resources
- Sales
- Finance
- Legal
- Real Estate Development
- Information Technology
- Event Planning
- Supply Chain
- Logistics
- Purchasing
- Revenue Management
- Research
- Strategy
- Audit
- Construction
- Pricing
- Hospitality
- Tourism
Company Website: careers.disneylandparis.com
ASSUMPTION: Disneyland Paris is a large, multinational corporation with a strong brand and a diverse range of job opportunities.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to the Head of Marketing, DTC Retail
Work Arrangement: On-site, with potential for flexible work arrangements
Growth Opportunities:
- Potential career progression within the marketing department or other corporate functions
- Opportunities to work on high-profile projects and events
- Access to professional development and training programs
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing within the entertainment industry.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork
Office Location(s): Marne la Vallée, Chessy, Ile-de-France, France
Geographic Context:
- Disneyland Paris is located in the eastern suburbs of Paris, offering a mix of urban and rural surroundings
- The region is well-connected by public transportation, with easy access to the city center
- The area offers a variety of housing options and a high quality of life
Work Schedule: Full-time, with potential for flexible hours and remote work arrangements
ASSUMPTION: The work environment at Disneyland Paris is dynamic, multicultural, and focused on delivering exceptional guest experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with hiring managers and team members
- Final interviews with senior leadership
Key Assessment Areas:
- Marketing strategy and planning skills
- Digital advertising and promotion experience
- Leadership and team management abilities
- Communication and stakeholder engagement skills
- Cultural fit and alignment with Disney's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Disneyland Paris and the entertainment industry to demonstrate your enthusiasm and understanding of the business
ATS Keywords: Marketing strategy, digital advertising, customer attraction, stakeholder engagement, team leadership, project management, marketing campaign performance, cross-functional collaboration
ASSUMPTION: The application process at Disneyland Paris is competitive and thorough, with a focus on assessing candidates' marketing skills, leadership abilities, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Marketing automation tools (e.g., Marketo, Adobe Campaign)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: Candidates should have experience with relevant marketing tools and be open to learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Inclusion
- Excellence
- Creativity
- Integrity
Work Style:
- Collaborative and team-oriented
- Focused on delivering exceptional guest experiences
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, multicultural work environment?
- Are you passionate about delivering exceptional guest experiences?
- Do you have strong leadership and team management skills?
- Are you open to learning and adapting to new technologies and strategies?
ASSUMPTION: Candidates who are a strong cultural fit for Disneyland Paris will be enthusiastic, collaborative, and committed to delivering exceptional guest experiences.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating effectively with diverse teams and stakeholders
- Adapting to changes in marketing strategies and technologies
- Balancing the need for creativity and innovation with the need for consistent branding and messaging
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Digital Marketing Manager position in other industries, but with a focus on the unique aspects of the entertainment industry and Disney's brand
- Candidates with experience in the entertainment industry or related fields may have an advantage in understanding Disney's unique brand and culture
- Career progression in this role could lead to senior marketing positions within Disney or other entertainment companies
ASSUMPTION: Candidates should research similar roles in the entertainment industry to better understand the unique aspects of this position.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new product launch
- Analyzing customer data to identify trends and optimize marketing strategies
- Collaborating with cross-functional teams to create and implement a comprehensive marketing plan for an upcoming event
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does this role contribute to Disney's overall marketing strategy?
- What are the most challenging aspects of this role, and how can I be successful in overcoming them?
- What opportunities are there for professional development and growth within this role?
- How does Disney support work-life balance for its employees?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company and industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the careers.disneylandparis.com website
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Disneyland Paris and the entertainment industry to demonstrate your enthusiasm and understanding of the business
- Follow up with the hiring manager one week after your application submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
