Manager, Marketing & eCommerce - Hotel Onboarding

📌 Core Information

🔹 Job Title: Manager, Marketing & eCommerce - Hotel Onboarding

🔹 Company: Hilton

🔹 Location: McLean, Virginia, United States

🔹 Job Type: Full-Time

🔹 Category: Hospitality

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (McLean, VA or Dallas, TX)

🚀 Job Overview

Key aspects of this role include:

• Supporting hotel openings and conversions across the Americas
• Facilitating eCommerce onboarding activities
• Collaborating with various teams to resolve inquiries and improve hotel performance
• Analyzing data and presenting findings to internal or external customers
• Traveling up to 5% of the time

ASSUMPTION: This role requires a balance of strategic planning, data analysis, and cross-functional collaboration to ensure successful hotel onboarding and performance.

📋 Key Responsibilities

✅ Facilitate critical eCommerce onboarding activities for a portfolio of hotel openings and conversions across the Americas region

✅ Field and resolve in-depth and multi-faceted eCommerce inquiries from hotels via Salesforce

✅ Address hotel performance opportunities, diagnose major problems, and create action on eCommerce solutions accordingly

✅ Collaborate directly with onboarding hotels, on-property teams, internal commercial strategy teams, management companies, and Commercial Service leadership to achieve successful hotel openings and ramp-up

✅ Work with internal partners to complete projects and hotel requests, including Email Marketing, Paid Media, Content, Search Engine Optimization, Revenue Management, Destination Marketing, and more

ASSUMPTION: This role involves a high degree of problem-solving, stakeholder management, and data-driven decision making to ensure optimal hotel performance.

🎯 Required Qualifications

Education: Bachelor's Degree preferred but not required

Experience: Three (3) years of experience in Digital Marketing or eCommerce

Required Skills:

• Two (2) years of experience analyzing data and presenting the findings to internal or external customers
• General understanding of Digital Marketing tactics including SEO/SEM
• Travel up to 5%

Preferred Skills:

• Five (5) years of experience in Digital Marketing or eCommerce
• Four (4) years of experience analyzing data and presenting the findings to internal or external customers
• Experience working in the Hospitality or travel industry
• Marketing experience in the hospitality (hotel) industry or working directly with a management company or ownership group
• Knowledge of Salesforce/CRM/Relationship Management tools
• Fluency in Spanish

ASSUMPTION: While a Bachelor's degree is preferred, Hilton values relevant experience and skills over formal education. Fluency in Spanish is a significant advantage for this role due to the diverse hotel portfolio.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Manager, Marketing & eCommerce role with 2-5 years of experience)

Benefits:

• Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Employee stock purchase program with a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through the Employee Assistance Program
• Paid Time Off (PTO)

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility based on business needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards and Hilton's compensation structure for similar roles. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, with a focus on hotels and resorts

Company Size: Large (5,001-10,000 employees), offering extensive resources and growth opportunities

Founded: 1919, with a rich history and established brand presence

Company Description:

• Iconic destinations, exceptional hospitality
• World-class brands, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, and more
• Commitment to diversity, inclusion, and employee well-being

Company Specialties:

• Hotel management and operations
• Global hospitality services
• Luxury and upscale accommodations

Company Website: https://jobs.hilton.com/us/en

ASSUMPTION: Hilton's extensive portfolio and global presence offer applicants a wide range of career opportunities and growth prospects.

📊 Role Analysis

Career Level: Mid-level management, with opportunities for growth and advancement

Reporting Structure: Reports to the Senior Manager, MEC Hotel Onboarding, with cross-functional collaboration across various teams

Work Arrangement: On-site, with the option to work at either the McLean, VA or Dallas, TX corporate office

Growth Opportunities:

• Advancement within the Commercial Services team or other departments
• Expanding responsibilities as the hotel portfolio grows
• Potential international assignments or relocation opportunities

ASSUMPTION: This role offers a clear path for career progression within Hilton's extensive hospitality network.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a professional and collaborative work environment

Office Location(s): McLean, VA or Dallas, TX

Geographic Context:

• McLean, VA: A suburban area near Washington, D.C., offering a mix of urban and suburban living
• Dallas, TX: A vibrant city with a diverse cultural scene and a thriving job market

Work Schedule: Full-time, with some flexibility for remote work or adjusted hours as needed

ASSUMPTION: Both office locations offer a dynamic and engaging work environment, with access to various amenities and resources.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and potential team members
• Final interview with the Senior Manager, MEC Hotel Onboarding

Key Assessment Areas:

• Problem-solving skills and data analysis
• Cross-functional collaboration and stakeholder management
• Industry knowledge and hotel onboarding experience
• Cultural fit and alignment with Hilton's values

Application Tips:

• Highlight relevant experience and skills, particularly in digital marketing, eCommerce, and data analysis
• Tailor your resume and cover letter to emphasize your fit for this specific role and Hilton's company culture
• Prepare examples of your problem-solving skills and hotel onboarding experience
• Research Hilton's company history, values, and recent initiatives to demonstrate your interest and engagement

ATS Keywords: Digital Marketing, eCommerce, Data Analysis, SEO, SEM, Salesforce, Hotel Onboarding, Performance Analysis, Problem Solving

ASSUMPTION: Hilton's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on problem-solving and data-driven decision making.

🛠️ Tools & Technologies

• Salesforce
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with the listed tools and technologies is beneficial but not always required, as Hilton provides training and support for new hires.

👔 Cultural Fit Considerations

Company Values:

• Hospitality
• Integrity
• Leadership
• Teamwork
• Ownership
• Now

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable analyzing data and presenting findings to stakeholders?
• Can you adapt to changing priorities and manage multiple projects simultaneously?
• Do you have a proven track record of driving results and improving performance?

ASSUMPTION: Hilton values candidates who align with their core values and demonstrate a strong work ethic, collaborative spirit, and commitment to exceptional customer service.

⚠️ Potential Challenges

• Managing multiple hotel onboarding projects simultaneously
• Addressing complex performance issues and providing tailored solutions
• Collaborating effectively with various teams and stakeholders
• Adapting to Hilton's fast-paced and dynamic work environment

ASSUMPTION: This role presents unique challenges that require strong problem-solving skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Unlike other marketing or eCommerce roles, this position focuses specifically on hotel onboarding and ramp-up
• Hilton's extensive global portfolio offers a unique opportunity to work with a diverse range of hotels and brands
• Career progression may involve moving between different departments or specializations within Hilton's Commercial Services team

ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and cross-functional collaboration, setting it apart from other marketing or eCommerce positions.

📝 Sample Projects

• Developing and implementing a comprehensive onboarding strategy for a new hotel opening
• Analyzing hotel performance data to identify trends and opportunities for improvement
• Collaborating with internal teams to create targeted marketing campaigns for specific hotel properties

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of this role within Hilton's Commercial Services team.

❓ Key Questions to Ask During Interview

• Can you describe the typical onboarding process for a new hotel and how this role fits into that process?
• How does this role collaborate with other departments and teams within Hilton's Commercial Services division?
• What opportunities are there for growth and advancement within this role and Hilton's Commercial Services team?
• How does Hilton support work-life balance for its employees, particularly in this role?
• Can you provide an example of a time when you had to address a complex performance issue and develop a tailored solution?

ASSUMPTION: These interview questions help applicants better understand the role's responsibilities, Hilton's company culture, and the opportunities for growth and advancement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in digital marketing, eCommerce, and data analysis
• Prepare examples of your problem-solving skills and hotel onboarding experience
• Research Hilton's company history, values, and recent initiatives to demonstrate your interest and engagement
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.