Manager, Marketing & Experience Design

📌 Core Information

🔹 Job Title: Manager, Marketing & Experience Design

🔹 Company: TribalScale

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing marketing strategies and executing marketing campaigns to boost brand and lead generation.
• Playing a critical role in visual design and user experience (UX) throughout all marketing efforts.
• Collaborating closely with the CEO and Chief of Staff to form and implement market strategies.
• Engaging in internal and client-facing design projects.

ASSUMPTION: Due to the unspecified job category, this role could fall under digital marketing or creative roles in tech-focused environments, considering TribalScale’s focus on innovation and digital transformation.

📋 Key Responsibilities

✅ Work closely with leadership to shape marketing goals and lead generation campaigns.

✅ Own end-to-end execution of marketing initiatives, including content, creative, and analytics.

✅ Help identify and test new engagement channels and creative campaign ideas.

✅ Write and manage engaging content across social media, newsletters, blogs, and other formats.

✅ Design visual assets for campaigns, applying UX principles to improve digital engagement.

✅ Participate in shaping and testing new digital engagement formats.

ASSUMPTION: The responsibilities suggest a significant amount of cross-department collaboration, given the integration of UX, marketing strategy, and visual design.

🎯 Required Qualifications

Education: Not specified, but typically a degree in marketing, communications, or design could be advantageous.

Experience: 2-4 years in marketing with strong visual design skills.

Required Skills:

• Marketing Strategy
• Content Creation
• Visual Design

Preferred Skills:

• Familiarity with HubSpot or marketing automation tools
• Basic understanding of SEO and content performance metrics

ASSUMPTION: The role requires a proactive, creative thinker comfortable with wearing multiple hats, suggesting adaptability and learning agility are key.

💰 Compensation & Benefits

Salary Range: Compensation commensurate with experience, a statement suggesting competitive industry-standard pay.

Benefits:

• Ownership over projects and ideas
• Quick implementation of work
• Learning opportunities with senior professionals

Working Hours: 40 hours per week

ASSUMPTION: Benefits likely include standard health and retirement options customary with competitive salaries, although specifics aren't provided.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development - a vibrant field continually expanding with innovation, particularly in mobile and digital transformations.

Company Size: 51-200 employees, suggesting a close-knit work environment with possible rapid internal advancement opportunities.

Founded: 2015

Company Description:

• Building digital products and transforming businesses
• Strategic opportunities to build, design, and release technology solutions
• Experts in cross-platform development and digital transformation

Company Specialties:

• Mobile Software Development
• UI/UX Design
• Agile Development

Company Website: http://www.tribalscale.com

ASSUMPTION: The company’s Agile methodologies and innovation focus suggest a dynamic workplace where rapid adaptation to tech trends is a norm.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Direct collaboration with the CEO and Chief of Staff

Work Arrangement: Hybrid, offering flexibility in work environment preferences

Growth Opportunities:

• Enhanced skillset in marketing strategy and visual design
• Networking with tech and strategy professionals
• Opportunity to drive innovation within marketing frameworks

ASSUMPTION: The hybrid work arrangement reflects a commitment to flexible work-life balance, crucial for maintaining productivity and innovation.

🌍 Location & Work Environment

Office Type: Tech-focused, collaborative space likely equipped for creative and digital work

Office Location(s): Toronto, Ontario with other offices in Miami, New York, and Markham

Geographic Context:

• Prime location in Toronto conducive to tech industry networking
• Access to a diverse, multicultural workforce
• Opportunities for expansion and market reach within Americas

Work Schedule: Full-time, 40 hours/week with flexibility

ASSUMPTION: The diverse locations suggest a broad market influence and professional growth potential across different geographic and cultural contexts.

💼 Interview & Application Insights

Typical Process:

• Initial application via company website or job platform
• Screening interview with HR
• Technical and cultural fit interview with team leads

Key Assessment Areas:

• Marketing strategy and creative thinking
• Communication and collaboration skills
• Technical proficiency in design tools

Application Tips:

• Highlight experience in digital marketing
• Emphasize visual design skills in portfolio
• Show initiative in problem-solving and innovation

ATS Keywords: Marketing Strategy, Visual Design, User Experience, Content Creation, Social Media, Analytics

ASSUMPTION: The emphasis on a portfolio suggests visual work is heavily weighted, making this key for application success.

🛠️ Tools & Technologies

• Figma
• Canva
• Adobe Creative Suite

ASSUMPTION: Proficiency in these tools indicates the role's focus on digital content creation and manipulation as central tasks.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Diversity and Inclusion

Work Style:

• Flexible and adaptive
• Accountability in project ownership
• Creative and solution-oriented

Self-Assessment Questions:

• How comfortable are you with rapid changes and adaptability in a dynamic work environment?
• How do you approach collaboration with leadership on strategic projects?
• What role does UX play in your approach to marketing?

ASSUMPTION: Emphasizing cultural fit hints at a work environment valuing entrepreneurial spirit and teamwork over rigid structures.

⚠️ Potential Challenges

• High expectations for fast-paced innovation
• Tightly knit teams requiring strong interpersonal skills
• Adapting swiftly to evolving tech trends
• Balancing creative and strategic priorities

ASSUMPTION: The dynamic environment may demand adaptability and proactive engagement in both individual and collaborative settings.

📈 Similar Roles Comparison

• More integration of UX consideration compared to typical marketing roles
• Higher emphasis on design skillset than standard marketing management positions
• Innovation-driven rather than traditional corporate hierarchy

ASSUMPTION: Compared to similar roles, this position probably offers more creative freedom and direct influence on business strategy.

📝 Sample Projects

• Developing brand campaigns incorporating AI and UX design
• Reimagining digital engagement through interactive formats
• Creating internal and client-facing marketing assets

ASSUMPTION: Sample projects will likely involve cross-department collaboration to leverage varied expertise for achieving project goals.

❓ Key Questions to Ask During Interview

• How does TribalScale measure the success of its marketing initiatives?
• What is the expected impact of this role on company objectives?
• How are new technologies integrated into existing marketing strategies?
• What challenges does the marketing team face currently, and how can this role address them?
• How does this role fit TribalScale's long-term vision?

ASSUMPTION: Understanding how the role directly impacts TribalScale’s mission and how employee contributions are measured is critical for potential candidates.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company website
• Ensure your resume highlights relevant experience in marketing strategy and design
• Prepare a portfolio showcasing your visual and content creation prowess
• Include a cover letter aligning your expertise with TribalScale's mission
• Follow up respectfully if you haven't heard back within two weeks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.