📌 Core Information
🔹 Job Title: Manager, Marketing (Financial Advisory Services)
🔹 Company: BDO
🔹 Location: Toronto - Wellington St, Oakville, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing, Financial Services
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-impact marketing strategies for BDO's Financial Advisory Services (FAS) across Canada
- Building and maintaining trusted advisor relationships with FAS leadership and stakeholders
- Leveraging market insights and best practices to create cohesive, impactful, and responsive marketing initiatives
- Collaborating with national leaders and internal teams to ensure business alignment and creative collaboration
- Leading a team and fostering a collaborative and inclusive work environment
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and execute marketing campaigns that support the FAS strategy and growth objectives
✅ Establish and maintain trusted advisor relationships with FAS leadership and related stakeholders
✅ Use a proactive approach to influence and advise leadership on marketing strategy and plans
✅ Plan, oversee, execute, and evaluate marketing campaigns across various channels and tactics to drive full-funnel outcomes for target audiences
✅ Ensure marketing initiatives align with the brand strategy to build, enhance, and protect the firm's reputation and market position
✅ Collaborate closely with the Marketing Centres of Excellence (COEs) throughout the planning, execution, and reporting phases
✅ Ensure operational excellence through alignment on best practices, budget and invoice management, and effective, tech-enabled processes
✅ Lead a team and be responsible for coaching and development of talent
✅ Foster a collaborative and inclusive work environment
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: University Degree in a related field
Experience: 3-5 years of marketing experience at the manager (or equivalent) level, with a focus on B2B or professional services
Required Skills:
- Proven track record of building and executing successful marketing plans and campaigns
- Proven track record of delivering on marketing KPIs and achieving full-funnel results
- Strong business acumen, curiosity, and the ability to turn data into insights that drive strategy
- Excellent communication, stakeholder management, and interpersonal skills
- Strong project management and digital skills
- Ability to prioritize workloads and manage multiple tasks and deadlines
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with CRM systems
- Knowledge of the financial services industry
ASSUMPTION: Candidates with experience in a similar role, strong analytical skills, and a proven ability to work effectively in a matrixed organization will be well-suited for this position.
💰 Compensation & Benefits
Salary Range: CAD 85,000 - 110,000 per year (based on industry standards for a Marketing Manager with 3-5 years of experience in the financial services sector)
Benefits:
- Flexible benefits package
- Personal time off policy
- Wellness initiatives reimbursement
Working Hours: Full-time, with flexibility for hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. BDO is a leading provider of professional services, including audit, accounting, tax, and financial advisory services.
Company Size: 1,001-5,000 employees. As a mid-sized company, BDO offers a supportive work environment with opportunities for growth and development.
Founded: 1921. BDO has a rich history and a strong reputation in the Canadian market.
Company Description:
- BDO Canada LLP is a leading provider of professional services to clients across a variety of sectors and segments.
- The firm offers a comprehensive range of assurance, tax, and consulting services, complemented by deep industry knowledge.
- BDO is well-positioned to assist clients with both domestic and global needs, with over 1,800 offices in 164 countries.
Company Specialties:
- Audit
- Accounting
- Taxation
- Financial Advisory Services
- Risk Advisory Services
- SR&ED
- Financial Services
- and IT Solutions
Company Website: http://www.bdo.ca
ASSUMPTION: BDO's extensive experience and broad range of services make it an attractive employer for professionals seeking a well-established firm with growth opportunities.
📊 Role Analysis
Career Level: Mid-level management. This role offers opportunities for career progression within BDO's marketing department or other areas of the firm.
Reporting Structure: The Marketing Manager reports directly to the National Marketing Leader for FAS and works closely with national leaders and internal teams.
Work Arrangement: Hybrid. The role requires a mix of on-site and remote work, with 2-3 days on-site per week.
Growth Opportunities:
- Progression to a senior marketing role or leadership position within BDO
- Expansion of responsibilities to include additional service lines or geographic regions
- Opportunities to gain experience in different aspects of marketing, such as brand management, digital marketing, or campaign management
ASSUMPTION: Successful candidates will have a strong desire to learn and grow within the organization, taking advantage of the numerous development opportunities available at BDO.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities.
Office Location(s): 20 Wellington St E, Toronto, Ontario M5E, CA; 633 Colborne St, London, ON N6B 2V3, CA; 75 West Rd, Huntsville, ON P1H 1T4, CA; 903 8 Ave SW, Calgary, AB T2P 0P7, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant business community and numerous attractions.
- Oakville is a suburban city with a high quality of life, offering a mix of urban and rural living.
- The Greater Toronto Area (GTA) is home to a diverse range of industries and businesses, providing ample opportunities for professional growth and development.
Work Schedule: Full-time, with flexibility for hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a Talent Acquisition Specialist
- In-depth interview with the hiring manager and/or other team members
- Final interview with the National Marketing Leader for FAS
- Background check and reference check (if applicable)
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and execution
- Stakeholder management and communication
- Project management and organizational skills
- Cultural fit and alignment with BDO's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills.
- Demonstrate your understanding of BDO's business and the role's requirements in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work effectively with various teams and stakeholders.
ATS Keywords: Marketing strategy, campaign management, stakeholder management, project management, hybrid work, financial services, professional services, BDO
ASSUMPTION: BDO's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is an asset, but not a requirement, as BDO provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards and acting with honesty and transparency
- Respect: Valuing diversity, promoting inclusivity, and treating everyone with kindness and consideration
- Collaboration: Working together to achieve common goals and create a positive work environment
Work Style:
- Results-driven: Focused on achieving outcomes and delivering value to clients and the organization
- Innovative: Encouraging creativity, continuous learning, and the adoption of new technologies and best practices
- Adaptable: Embracing change and responding effectively to evolving business needs and market conditions
Self-Assessment Questions:
- Do you align with BDO's core values, and how have you demonstrated these values in your previous roles?
- How do you approach building and maintaining effective relationships with stakeholders, and can you provide an example of a successful collaboration?
- Describe your preferred work style, and how do you adapt to different work environments and team dynamics?
ASSUMPTION: BDO's culture is built on a foundation of positive relationships, with a strong emphasis on integrity, respect, and collaboration. Successful candidates will demonstrate a strong fit with these values and be able to thrive in a dynamic, team-oriented work environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
- Navigating a matrixed organization and building effective relationships with various teams and stakeholders
- Adapting to changes in the marketing landscape and staying up-to-date with industry best practices
- Balancing on-site and remote work responsibilities in a hybrid work arrangement
ASSUMPTION: Successful candidates will possess strong organizational skills, the ability to manage multiple priorities, and a proactive approach to staying informed about industry trends and best practices.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in the financial services industry, this position offers a unique blend of strategic planning, hands-on campaign management, and team leadership responsibilities.
- BDO's marketing department is well-established, with a strong focus on collaboration and innovation, providing ample opportunities for professional growth and development.
- Career progression in this role may involve expanding responsibilities to include additional service lines or geographic regions, or transitioning to a senior marketing role or leadership position within BDO.
ASSUMPTION: Candidates with experience in similar roles or relevant transferable skills will find this position to be an excellent fit, offering a unique opportunity to make a significant impact in a dynamic and growing organization.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to launch a new FAS service offering, including market research, target audience identification, channel selection, and campaign measurement
- Collaborating with the FAS leadership team to create and implement a marketing strategy that supports the firm's growth objectives and enhances its market position
- Managing a team to execute a series of targeted digital marketing campaigns to generate leads and drive brand awareness for BDO's FAS practice
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the Marketing Manager role at BDO, requiring a well-rounded skill set and the ability to work effectively with various teams and stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does BDO support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does BDO foster a culture of innovation and continuous learning within its marketing department?
- What are the most rewarding aspects of working in this role, and what challenges might I face in the first few months?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides an opportunity to assess the fit between your career goals and the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills, demonstrating your understanding of BDO's business and the role's requirements
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work effectively with various teams and stakeholders
- Follow up with the hiring manager or Talent Acquisition Specialist within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
