📌 Core Information
🔹 Job Title: Manager, Marketing - Games
🔹 Company: NBCUniversal
🔹 Location: Universal City, California
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Driving long-range product strategy and brand management for a portfolio of games
- Collaborating with internal and external teams to execute marketing strategies
- Managing timelines and workflows for multiple projects simultaneously
- Keeping up with industry trends and leveraging innovative marketing tactics
- Working with various stakeholders, including Theatrical Brand, Franchise, and international teams
ASSUMPTION: This role requires a strong understanding of the gaming industry and a passion for games. The ideal candidate will have experience in games marketing, entertainment brand management, and digital marketing strategy.
📋 Key Responsibilities
✅ Actively contribute to overall product branding, positioning, and marketing/PR strategies for a portfolio of games
✅ Lead day-to-day marketing ideation, planning, and execution on select titles
✅ Partner with internal stakeholders to route marketing plans, assets, copy, activations, and other materials for feedback and approval
✅ Manage detailed timelines and workstreams while keeping cross-functional stakeholders accountable
✅ Collaborate on social media channel set-up, management, and platform partner relationships
✅ Prepare marketing presentations, creative briefs, and campaign recaps as needed
✅ Cultivate relationships and identify marketing activations with digital gaming storefronts and distribution platforms
✅ Interact with select games publishing and development partners on all of the above
ASSUMPTION: This role involves a high level of collaboration and communication with various teams and stakeholders. Strong project management skills are essential to coordinate multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree preferred but not required
Experience: 3-5 years of marketing experience within video games, entertainment, or digital
Required Skills:
- Expertise in all major areas of games marketing, including online and offline, brand management, and product marketing
- Solid project management skills to coordinate multiple projects simultaneously
- Passion for games and entertainment IP
- Keynote and Microsoft Office Suite experience
Preferred Skills:
- Existing relationships with games publishers
- Demonstrable interest in culture, the consumer, brand strategy, and storytelling
- Solid business, analytical, and critical thinking skills
- Proven presentation skills with executive presence and leadership
- Excellent written and verbal communication skills
- Attention to detail and organization
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $85,000 - $110,000 (bonus eligible)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid leave
- Tuition reimbursement
- Variety of discounts and perks
Working Hours: Full-time, with a hybrid work arrangement (3 days per week in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience within the entertainment industry.
📌 Applicant Insights
🔍 Company Context
Industry: NBCUniversal is a leading media and entertainment company, with a portfolio that includes film, television, streaming, theme parks, and consumer experiences. They own and operate leading entertainment and news brands, such as NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, and Peacock.
Company Size: NBCUniversal has over 10,000 employees worldwide. As a large company, it offers numerous opportunities for growth and career development.
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric. In 2013, Comcast acquired NBCUniversal from General Electric.
Company Description:
- NBCUniversal creates world-class content and brings it to life through various platforms and experiences
- The company is committed to improving communities and fostering an inclusive culture
- NBCUniversal is a subsidiary of Comcast Corporation
Company Specialties:
- Film and television production and distribution
- Streaming services
- Theme parks and consumer experiences
- News and sports broadcasting
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal's large size and diverse portfolio provide ample opportunities for career growth and development within the entertainment industry.
📊 Role Analysis
Career Level: This role is at the manager level, with opportunities for growth and advancement within the company's marketing department.
Reporting Structure: The Manager, Marketing - Games will report directly to the Senior Director, Marketing & Community.
Work Arrangement: This role has a hybrid work arrangement, with employees contributing from the office a minimum of three days per week.
Growth Opportunities:
- Advancement within the marketing department or other related departments
- Expansion of responsibilities and portfolio of games
- Potential to work on high-profile projects and franchises
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
🌍 Location & Work Environment
Office Type: NBCUniversal's Universal City headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 10 Universal City Plaza, Universal City, California
Geographic Context:
- Universal City is a neighborhood in Los Angeles, California
- The area is known for its vibrant entertainment industry and offers numerous networking opportunities
- Los Angeles provides a diverse range of cultural, recreational, and dining experiences
Work Schedule: Full-time, with a hybrid work arrangement (3 days per week in the office)
ASSUMPTION: The Universal City location offers easy access to other entertainment industry hubs and provides a dynamic work environment for professionals in the field.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person interview with an NBCUniversal employee at one of their locations
- Final interview with the senior director or other relevant stakeholders
Key Assessment Areas:
- Marketing strategy and execution
- Project management skills
- Industry knowledge and passion for games
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and passion for games
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research NBCUniversal's portfolio of games and be ready to discuss how you would approach marketing for specific titles
ATS Keywords: Games marketing, entertainment brand management, digital marketing strategy, project management, cross-functional collaboration, marketing campaigns, gaming industry, marketing strategy
ASSUMPTION: NBCUniversal's interview process is designed to assess candidates' marketing skills, industry knowledge, and cultural fit within the company.
🛠️ Tools & Technologies
- Keynote
- Microsoft Office Suite
- Social media platforms (e.g., Twitter, Facebook, Instagram)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
- Respect
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on execution
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and incorporate them into your marketing strategies?
- Can you provide an example of a time when you had to manage multiple projects simultaneously, and how did you ensure all stakeholders were accountable?
- How do you approach working with various internal and external teams to execute marketing campaigns?
ASSUMPTION: NBCUniversal values candidates who are innovative, collaborative, and results-driven, with a strong work ethic and a passion for the entertainment industry.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines
- Navigating a large, complex organization with numerous stakeholders
- Keeping up with the fast-paced nature of the gaming industry and entertainment landscape
- Balancing remote work and in-office collaboration in a hybrid work arrangement
ASSUMPTION: The potential challenges of this role can be mitigated by strong project management skills, effective communication, and a willingness to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Brand Manager position within the gaming or entertainment industry
- However, the focus on a portfolio of games and collaboration with various internal and external teams sets this role apart
- Career progression in this role could lead to senior marketing positions within NBCUniversal or other entertainment companies
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on a portfolio of games and cross-functional collaboration makes it a distinct opportunity within the entertainment industry.
📝 Sample Projects
- Developing and executing a marketing campaign for a new game release, including social media promotions, influencer partnerships, and event activations
- Managing the rebranding of an existing game franchise, including updates to marketing materials, website, and social media channels
- Collaborating with internal teams to create and distribute marketing assets for a game launch event, including trailers, screenshots, and press releases
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Manager, Marketing - Games role at NBCUniversal.
❓ Key Questions to Ask During Interview
- What are the most successful marketing campaigns you've executed for games in this portfolio, and what made them successful?
- How does NBCUniversal support the growth and development of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for advancement within the company?
- How does NBCUniversal approach working with external partners, such as games publishers and developers?
- What is the company's approach to work-life balance, particularly for employees in hybrid work arrangements?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and passion for games
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research NBCUniversal's portfolio of games and be ready to discuss how you would approach marketing for specific titles
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
