📌 Core Information
🔹 Job Title: Manager, Marketing - Games (UP&E)
🔹 Company: NBCUniversal
🔹 Location: Universal City, CA
🔹 Job Type: Hybrid (3 days on-site per week)
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving long-range product strategy and brand management for a portfolio of games
- Leading marketing ideation, planning, and execution for select titles
- Collaborating with various internal and external teams, including Theatrical Brand, Franchise, and international teams
- Managing detailed timelines and workstreams
- Keeping up with industry trends and leveraging innovative marketing tactics
ASSUMPTION: This role requires a strong understanding of the games industry and a passion for entertainment IP. The ideal candidate will have experience in games marketing and brand management, as well as solid project management skills.
📋 Key Responsibilities
✅ Actively contribute to overall product branding, positioning, and Marketing/PR strategies
✅ Lead day-to-day marketing ideation, planning, and execution on select titles
✅ Partner with internal and external stakeholders to route marketing plans, assets, copy, activations, and other materials for feedback and approval
✅ Manage detailed timelines and workstreams while keeping cross-functional stakeholders accountable
✅ Coordinate with internal partners to maximize marketing impact and reach with cross-promotional opportunities
✅ Cultivate relationships with digital gaming storefronts and distribution platforms
✅ Prepare marketing presentations, creative briefs, and campaign re-caps as needed
✅ Collaborate on social media channel set-up, management, and platform partner relationships
✅ Interact with select Games Publishing and Development partners on all of the above
ASSUMPTION: This role involves a high level of collaboration and communication with various teams and stakeholders. Strong organizational skills and the ability to manage multiple projects simultaneously are essential.
🎯 Required Qualifications
Education: Bachelor's degree preferred but not required
Experience: 3-5 years of marketing experience within video games, entertainment, or digital
Required Skills:
- Expertise in games marketing, brand management, and digital/physical marketing strategy and execution
- Strong project management skills to coordinate multiple projects simultaneously
- Passion for games and entertainment IP
- Keynote and Microsoft Office Suite experience
Preferred Skills:
- Existing relationships with Games publishers
- Demonstrable interest in culture, the consumer, brand strategy, and storytelling
- Solid business, analytical, and critical thinking skills
- Proven presentation skills with executive presence and leadership
- Excellent written and verbal communication skills
- Attention to detail and organization
ASSUMPTION: Candidates with a proven track record in games marketing and a strong understanding of the games industry will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $110,000 (bonus eligible)
Benefits:
- Medical, dental, and vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- Discounts and perks
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the games industry. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees (Global)
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by NBC.
Company Description:
- NBCUniversal creates world-class content across film, television, and streaming, and brings it to life through theme parks and consumer experiences.
- The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock.
- NBCUniversal is committed to fostering a diverse, equitable, and inclusive culture where employees feel supported, embraced, and heard.
Company Specialties:
- Film and television production and distribution
- Streaming services
- Theme parks and attractions
- News and entertainment broadcasting
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a large, global entertainment company with a wide range of brands and properties. This role will involve working with various teams and stakeholders across the organization.
📊 Role Analysis
Career Level: Mid-level (Manager)
Reporting Structure: Reports directly to the Senior Director, Marketing & Community
Work Arrangement: Hybrid (3 days on-site per week)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the Marketing team
- Opportunities to work on high-profile games and entertainment properties
- Chance to collaborate with and learn from experienced professionals across various teams and disciplines
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established entertainment company.
🌍 Location & Work Environment
Office Type: On-site (Hybrid)
Office Location(s): 10 Universal City Plaza, Universal City, CA 91608-1009
Geographic Context:
- Universal City is a neighborhood in Los Angeles, California
- The area is known for its entertainment industry presence, including Universal Studios Hollywood
- The office is located on the Universal Studios backlot, providing a unique work environment
Work Schedule: Full-time (40 hours per week), with flexibility for remote work on certain days
ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing strategy and execution
- Project management skills
- Industry knowledge and trends
- Communication and collaboration skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for games and entertainment IP
- Prepare examples of marketing campaigns or projects you've led in the past
- Research NBCUniversal and the Universal Products & Experiences division to show your familiarity with the company and its brands
ATS Keywords: Games Marketing, Brand Management, Digital Marketing, Project Management, Entertainment IP, Marketing Strategy, Marketing Execution, Industry Trends
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, industry knowledge, and cultural fit within the NBCUniversal organization.
🛠️ Tools & Technologies
- Keynote
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Twitter, Instagram, etc.)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
ASSUMPTION: The ideal candidate will have experience with marketing tools and platforms, as well as proficiency in Microsoft Office Suite and Keynote.
👔 Cultural Fit Considerations
Company Values:
- Inclusion
- Empowerment
- Excellence
Work Style:
- Collaborative
- Fast-paced
- Dynamic
Self-Assessment Questions:
- How do you embody the company's values of inclusion, empowerment, and excellence in your work?
- Describe a time when you had to manage multiple projects simultaneously. How did you prioritize and ensure successful execution?
- How do you stay up-to-date with industry trends and incorporate them into your marketing strategies?
ASSUMPTION: NBCUniversal values a diverse, inclusive, and collaborative work environment. Candidates who can demonstrate alignment with these values and a strong work ethic will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with industry trends and incorporating them into marketing strategies
- Balancing on-site and remote work in a hybrid environment
- Working with various teams and stakeholders across a large organization
ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach to communication and collaboration, and a willingness to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on games marketing within the entertainment industry
- Similar roles in other industries may have a broader focus on consumer products or brand management
- Career paths in this role may lead to senior marketing positions within the games industry or related entertainment sectors
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on games and entertainment IP makes it unique within the industry.
📝 Sample Projects
- Developing and executing a marketing campaign for a new mobile game launch, including social media promotions, influencer partnerships, and in-game events
- Collaborating with the Theatical Brand team to create co-branded marketing materials for a cross-promotional campaign with an upcoming film release
- Managing the marketing timeline and assets for a console game launch, working with internal and external partners to ensure all materials are approved and delivered on time
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the Manager, Marketing - Games (UP&E) role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does this role fit into the broader marketing strategy for Universal Products & Experiences?
- What are the most important qualities and skills for success in this role?
- How does NBCUniversal support the growth and development of its employees?
- What is the company's approach to work-life balance in a hybrid work environment?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company culture, allowing them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter explaining your passion for games and entertainment IP, and how your skills and experience make you a strong fit for this role
- Prepare examples of marketing campaigns or projects you've led in the past, showcasing your strategic thinking and execution skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
