📌 Core Information
🔹 Job Title: Manager, Marketing - Games (UP&E)
🔹 Company: NBCUniversal
🔹 Location: Universal City, California
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Driving long-range product strategy and brand management for a portfolio of games
- Leading marketing efforts and coordinating with internal teams
- Managing cross-functional communication and workflows
- Collaborating with various internal and external stakeholders
ASSUMPTION: This role requires a strong understanding of the games industry and experience in games marketing to effectively manage the portfolio of games and drive successful campaigns.
📋 Key Responsibilities
✅ Actively contribute to overall product branding, positioning, and Marketing/PR strategies
✅ Lead day-to-day marketing ideation, planning, and execution on select titles
✅ Partner with internal teams and stakeholders to route marketing plans, assets, copy, activations, and materials for feedback and approval
✅ Manage detailed timelines and workstreams while keeping cross-functional stakeholders accountable
✅ Work with product and comms partners to clearly define marketing needs during game development
✅ Collaborate on social media channel set-up, management, and platform partner relationships
✅ Keep up with industry trends and leverage innovative marketing tactics to drive successful campaigns
ASSUMPTION: This role requires strong project management skills to coordinate multiple projects simultaneously across internal functional groups and external partners/licensees.
🎯 Required Qualifications
Education: Bachelor's degree preferred but not required
Experience: 3-5 years of marketing experience within video games, entertainment, or digital
Required Skills:
- Strong expertise/understanding of games and games industry
- Solid project management skills
- Passion for games and entertainment IP
- Keynote and Microsoft Office Suite experience
Preferred Skills:
- Existing relationships with Games publishers
- Demonstrable interest in culture, the consumer, brand strategy, and storytelling
- Solid business, analytical, and critical thinking skills
- Proven presentation skills with executive presence and leadership
- Excellent written and verbal communication skills
- Attention to detail and organization
ASSUMPTION: While a Bachelor's degree is desired, relevant experience and skills are more important for this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $110,000 (bonus eligible)
Benefits:
- Medical, dental, and vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- Discounts and perks
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Manager-level role in the games marketing field in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: NBCUniversal is a leading media and entertainment company, operating in a highly competitive and dynamic industry.
Company Size: NBCUniversal has 10,001+ employees, providing ample opportunities for collaboration and growth.
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by NBC.
Company Description:
- NBCUniversal creates world-class content across film, television, and streaming, bringing it to life through theme parks and consumer experiences.
- The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, and Peacock.
- NBCUniversal is committed to improving communities and fostering an inclusive culture.
Company Specialties:
- Content creation and distribution
- Theme parks and consumer experiences
- News and entertainment brands
- Streaming services
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal's size and diverse portfolio of brands provide applicants with numerous opportunities to grow and develop their skills within the company.
📊 Role Analysis
Career Level: This role is at the Manager level, with opportunities for growth and advancement within the company.
Reporting Structure: The Manager, Marketing reports directly to the Senior Director, Marketing & Community.
Work Arrangement: This role is hybrid, with employees working from the office a minimum of three days per week.
Growth Opportunities:
- Potential to work on high-profile games and franchises
- Opportunities to collaborate with various internal teams and stakeholders
- Possibility to advance within the company or explore different roles within the marketing department
ASSUMPTION: The hybrid work arrangement provides a balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
🌍 Location & Work Environment
Office Type: NBCUniversal's Universal City Plaza office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 10 Universal City Plaza, Universal City, California
Geographic Context:
- Universal City is located in the San Fernando Valley, near Los Angeles, California.
- The area offers a mix of urban and suburban living, with numerous entertainment, dining, and shopping options nearby.
- Universal City is home to Universal Studios Hollywood, providing employees with easy access to the theme park.
Work Schedule: Full-time, with a flexible hybrid work arrangement
ASSUMPTION: The location of NBCUniversal's Universal City Plaza office provides employees with easy access to various entertainment, dining, and shopping options, as well as the Universal Studios Hollywood theme park.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- In-person interview with the hiring manager and/or other team members
- Final interview with the Senior Director, Marketing & Community
Key Assessment Areas:
- Marketing strategy and planning
- Cross-functional collaboration and communication
- Industry knowledge and trends
- Presentation skills and executive presence
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research NBCUniversal's portfolio of games and be ready to discuss your ideas for marketing them
ATS Keywords: Games marketing, entertainment brand management, digital marketing strategy, project management, cross-functional communication, industry trends, innovative marketing tactics
ASSUMPTION: NBCUniversal's interview process is designed to assess candidates' marketing skills, industry knowledge, and cultural fit within the company.
🛠️ Tools & Technologies
- Keynote
- Microsoft Office Suite
- Social media platforms (e.g., Twitter, Facebook, Instagram)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are commonly used in games marketing roles and may vary depending on the specific needs of the role and the company.
👔 Cultural Fit Considerations
Company Values:
- Inclusive: NBCUniversal values diversity and fosters an inclusive work environment
- Creative: The company encourages innovation and creativity in all aspects of its business
- Collaborative: NBCUniversal emphasizes teamwork and collaboration across its various brands and departments
Work Style:
- Fast-paced: The marketing department operates in a dynamic and fast-paced environment
- Cross-functional: This role requires strong communication and collaboration skills to work effectively with various internal teams and stakeholders
- Adaptable: The marketing landscape is constantly evolving, requiring employees to be adaptable and open to change
Self-Assessment Questions:
- How do you align with NBCUniversal's commitment to diversity and inclusion?
- How comfortable are you working in a fast-paced, cross-functional environment?
- How do you approach adapting to changes in the marketing landscape?
ASSUMPTION: NBCUniversal's company values and work style preferences provide applicants with a clear understanding of the company culture and what is expected of employees.
⚠️ Potential Challenges
- Managing multiple projects simultaneously across various internal teams and external partners/licensees
- Keeping up with industry trends and innovative marketing tactics
- Balancing in-office collaboration with remote work
- Navigating a large, complex organization with numerous brands and departments
ASSUMPTION: The potential challenges listed are common to games marketing roles and can be mitigated with strong project management skills, industry knowledge, and effective communication.
📈 Similar Roles Comparison
- This role differs from other games marketing roles in its focus on a portfolio of games rather than a single title
- Industry-specific context: The games industry is highly competitive and dynamic, requiring strong marketing skills and adaptability
- Career path comparison: This role provides opportunities for growth and advancement within the marketing department and the company as a whole
ASSUMPTION: The comparison points listed highlight the unique aspects of this role and provide applicants with a clear understanding of the opportunities and challenges it presents.
📝 Sample Projects
- Developing and executing a marketing campaign for a new game launch
- Collaborating with internal teams to create cross-promotional opportunities for a game and its corresponding film or television series
- Managing the marketing efforts for a game franchise across multiple platforms and regions
ASSUMPTION: The sample projects listed provide applicants with a clear understanding of the types of marketing campaigns and initiatives they may be responsible for in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and departments within NBCUniversal?
- What opportunities are there for growth and advancement within the marketing department and the company as a whole?
- How does NBCUniversal support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: The key questions listed are designed to provide applicants with a clear understanding of the role's expectations, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research NBCUniversal's portfolio of games and be ready to discuss your ideas for marketing them
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
