📌 Core Information
🔹 Job Title: Manager, Marketing Innovation, Firehouse Subs, EMEA
🔹 Company: Restaurant Brands International
🔹 Location: Corp - Zug Corporate Office, Switzerland
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-Senior level (3-6 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving product development, innovation, and product launches
- Assisting in new country entry processes and supporting existing markets
- Leading end-to-end commercialization process for locally sourced products and packaging
- Ensuring culinary beliefs and specs are upheld to the highest standards
- Managing innovation pipelines and workstreams for key product categories
ASSUMPTION: This role requires a growth mindset, creativity, strategic thinking, and the ability to thrive in a collaborative and fast-paced environment.
📋 Key Responsibilities
✅ Develop and implement a portfolio strategy, identifying key growth opportunities based on consumer insights and market trends
✅ Lead end-to-end commercialization process for locally sourced products and packaging
✅ Ensure culinary beliefs and specs are upheld to the highest standards
✅ Identify innovation opportunities that are scalable across EMEA and globally
✅ Develop and manage innovation pipelines and workstreams for key product categories, including category analysis
✅ Partner with global and regional marketing teams and local franchisees to lead the innovation strategy, from ideation to market qualification
✅ Serve as project manager, creating a clear roadmap and engaging cross-functional teams to ensure alignment and seamless execution
✅ Work closely with Operations, Supply Chain, Quality Assurance, and external suppliers to bring innovative products to market and address issues with existing offerings
✅ Forge close partnership with suppliers to leverage their scale and markets/categories knowledge
✅ Assist in other marketing-specific tasks like implementing new products/promotions in tech systems
ASSUMPTION: This role involves a mix of strategic planning, project management, and cross-functional collaboration to drive growth and innovation.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
Experience: Between 3-6 years in innovation and marketing roles, with a proven track record of driving growth through product innovation.
Required Skills:
- Data-driven mindset with strong analytical skills and the ability to interpret data to make strategic recommendations
- Fluent in English; proficiency in additional languages is a plus
- Strong cross-functional collaboration and project management abilities, with experience managing stakeholders at multiple levels
- Excellent communication and interpersonal skills, with a proactive and solution-oriented approach
Preferred Skills:
- Experience in leading consumer research and deriving actionable insights
ASSUMPTION: Candidates with a strong background in marketing, innovation, and project management will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: CHF 120,000 - 160,000 per year (Estimated based on industry standards for mid-senior level marketing roles in Switzerland)
Benefits:
- Comprehensive global paid parental leave program
- Free telemedicine
- Mental wellness support
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Switzerland. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Restaurant Brands International is a global leader in the quick service restaurant industry, operating four iconic brands: TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®.
Company Size: Restaurant Brands International has 5,001-10,000 employees worldwide, providing a large and diverse work environment.
Founded: 2014 (as a result of the merger of Burger King and Tim Hortons)
Company Description:
- Restaurant Brands International is committed to growing its brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support.
- The company operates in over 120 countries and territories, with nearly $45 billion in annual system-wide sales and over 32,000 restaurants.
- Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
Company Specialties:
- Food and Beverage Services
- Consumer Goods
- Brand Management
- Sustainability
- Customer Service
- Operations
- Marketing
- Franchising
- Human Resources
- Real Estate
- Investor Relations
- Diversity
- IT
- Accounting
- Finance
- Supply Chain
- CSR
- Legal
- QSR
- Operations
- Marketing
- Digital
- Innovation
- Development
- International Growth
- and AI
Company Website: http://www.rbi.com
ASSUMPTION: Restaurant Brands International is a well-established company with a strong global presence and a commitment to sustainability and growth.
📊 Role Analysis
Career Level: Mid-Senior level (3-6 years of experience)
Reporting Structure: This role reports directly to the Senior Marketing Director, EMEA.
Work Arrangement: On-site, full-time position with typical office hours.
Growth Opportunities:
- Potential to grow within the marketing department or explore other opportunities within the company as it continues to expand globally.
- Chance to work on high-impact projects that drive business growth and innovation.
- Opportunity to collaborate with cross-functional teams and learn from experienced professionals.
ASSUMPTION: This role offers growth opportunities through exposure to various aspects of marketing, working with diverse teams, and contributing to the company's global expansion.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Corp - Zug Corporate Office, Switzerland
Geographic Context:
- The Zug corporate office is located in the canton of Zug, Switzerland, offering a high quality of life, excellent infrastructure, and a central location between Zurich and Lucerne.
- Switzerland is known for its strong economy, political stability, and multicultural environment.
- The office is easily accessible by public transportation and offers nearby amenities.
Work Schedule: Typical office hours, Monday to Friday, with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: The Zug corporate office provides a professional and collaborative work environment with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Senior Marketing Director, EMEA
- Background check and offer extension
Key Assessment Areas:
- Marketing and innovation strategy
- Project management and cross-functional collaboration skills
- Data-driven mindset and analytical skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, innovation, and project management experience.
- Demonstrate your understanding of the restaurant industry and the company's brands.
- Prepare examples of your past achievements in driving growth through product innovation.
- Be ready to discuss your approach to consumer research and data analysis.
ATS Keywords: Marketing, Innovation, Product Development, Project Management, Cross-Functional Collaboration, Consumer Research, Data Analysis, Strategic Thinking, Communication, Interpersonal Skills, Problem Solving, Accountability, Curiosity, Results-Driven, Teamwork, Adaptability
ASSUMPTION: The application process for this role is typical for a corporate environment, with a focus on assessing marketing and innovation skills, as well as cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
- Consumer research tools (e.g., SurveyMonkey, Google Forms)
ASSUMPTION: This role requires proficiency in common office tools, project management software, and data analysis tools. Familiarity with consumer research tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Acting with honesty and accountability
- Respect: Valuing diversity and treating everyone with kindness and consideration
- Collaboration: Working together to achieve common goals
Work Style:
- Fast-paced and dynamic environment
- Focus on results and continuous improvement
- Strong emphasis on teamwork and collaboration
- Opportunity for growth and development
Self-Assessment Questions:
- How do you demonstrate integrity in your professional life?
- Can you provide an example of a time when you had to adapt to a new work environment or culture?
- How do you approach working with diverse teams and stakeholders?
ASSUMPTION: Restaurant Brands International values a culture of integrity, respect, and collaboration, with a fast-paced and dynamic work environment that fosters growth and development.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management.
- Working in a fast-paced environment may demand adaptability and flexibility.
- Collaborating with cross-functional teams may necessitate strong communication and interpersonal skills.
- Navigating a large corporate structure may present unique challenges and opportunities for growth.
ASSUMPTION: This role may present challenges related to project management, adaptability, communication, and navigating a large corporate environment.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on product development, innovation, and project management.
- In the restaurant industry, this role is unique in its focus on driving growth through product innovation across multiple brands and regions.
- Career progression in this role may lead to senior marketing positions or other leadership opportunities within the company.
ASSUMPTION: This role offers a unique blend of marketing, innovation, and project management responsibilities, with opportunities for growth and development within the company.
📝 Sample Projects
- Developing and implementing a successful product launch strategy for a new market entry
- Identifying and executing a strategic innovation pipeline for a key product category, driving significant growth
- Leading a cross-functional team to optimize an existing product line, improving sales and customer satisfaction
ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact this role may have on the company's growth and success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role collaborate with other departments, such as Operations and Supply Chain?
- What are the key priorities for this role in the first 90 days?
- How does the company support the growth and development of its employees?
- What are the most rewarding aspects of working at Restaurant Brands International?
ASSUMPTION: Asking these questions can help applicants better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing, innovation, and project management experience, as well as your understanding of the restaurant industry and the company's brands.
- Prepare examples of your past achievements in driving growth through product innovation and your approach to consumer research and data analysis.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
