Manager marketing junior en Alternance (F/H)  

📌 Core Information

🔹 Job Title: Manager Marketing Junior en Alternance (F/H)

🔹 Company: Carrefour

🔹 Location: Massy, Île-de-France, France

🔹 Job Type: Other

🔹 Category: Retail

🔹 Date Posted: 2025-03-24

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Monitoring and improving the permanent reference framework
• Managing promotions and stock issues
• Communicating with stores and suppliers
• Analyzing market trends and competition

ASSUMPTION: This role requires strong analytical skills, attention to detail, and excellent communication skills. It is well-suited for a candidate pursuing a Bac +5 degree with a background in marketing or a related field.

📋 Key Responsibilities

✅ Monitor and improve the permanent reference framework through market and competition analysis, and ensure the quality of the article base and data

✅ Develop and implement new tools for controlling and managing the offer and marketing

✅ Analyze and select potential suppliers

✅ Monitor promotions, analyze their performance, and propose improvements to enhance sales potential and cadence

✅ Monitor and address stock-related issues

✅ Communicate with the 150 Promocash stores and suppliers

ASSUMPTION: This role involves a mix of analytical, strategic, and operational tasks, requiring strong organizational skills and the ability to work independently.

🎯 Required Qualifications

Education: Pursuing a Bac +5 degree

Required Skills:

• Enthusiasm, curiosity, and team spirit
• Rigor, autonomy, and sense of responsibility
• Strong analytical skills and proficiency in software and spreadsheets
• Good command of English for international suppliers

Preferred Skills:

• Previous experience in a similar role
• Familiarity with the retail industry

ASSUMPTION: While previous experience is not required, it would be an asset for this role. Familiarity with the retail industry and relevant software tools would also be beneficial.

💰 Compensation & Benefits

Salary Range: €1,100 - €1,500 per month (based on industry standards for an entry-level marketing role in France)

Benefits:

• Mutuelle / prévoyance
• 10% de remise sur achats avec la carte Pass
• Dynamic works council
• Free sports solution with Gymlib

Working Hours: Full-time (35 hours/week)

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in France. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 5,001-10,000 employees

Founded: 1958 (as a global company, Carrefour was founded in France)

Company Description:

• Carrefour is a multinational retail corporation headquartered in France
• It operates a chain of hypermarkets, supermarkets, and convenience stores
• Carrefour is committed to sustainable development and offers a wide range of local, organic, and fair trade products

Company Specialties:

• Retail
• Shops
• Food
• Logistics
• Ecommerce
• Digital
• CMI
• Big Data
• Winkel
• Magasin
• Verkoop
• Ventes

Company Website: https://www.carrefour.fr/

ASSUMPTION: Carrefour is a well-established company with a strong presence in the retail industry. Its commitment to sustainability and local products sets it apart from competitors.

📊 Role Analysis

Career Level: Entry-level (alternance) position with opportunities for growth within the company

Reporting Structure: This role reports directly to the B2B Promocash director

Work Arrangement: On-site, full-time position with the possibility of remote work for specific tasks

Growth Opportunities:

• Rotation within the marketing department
• Possibility of a permanent contract after the alternance period
• Opportunities for professional development and training

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the possibility of a permanent contract and professional development.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Massy, Île-de-France, France

Geographic Context:

• Massy is located in the southern suburbs of Paris
• The region offers a mix of urban and suburban living with easy access to Paris
• Massy has a vibrant cultural scene and is well-connected by public transportation

Work Schedule: Full-time, Monday to Friday, with flexibility for specific tasks

ASSUMPTION: The location of the office in Massy offers a convenient and dynamic work environment with easy access to Paris and its cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Problem-solving skills
• Analytical thinking
• Communication skills
• Cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your enthusiasm and curiosity for the role and the company
• Prepare examples of your analytical and problem-solving skills

ATS Keywords: Marketing, alternance, Bac +5, retail, analysis, communication, teamwork, software, English

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to demonstrate their fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Data analysis tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in Microsoft Office Suite and relevant data analysis tools is essential for this role. Familiarity with project management tools would also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Responsibility
• Fairness
• Expertise
• Performance

Work Style:

• Collaborative and team-oriented
• Results-driven and performance-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you demonstrate customer focus in your work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you prioritize and manage multiple tasks and projects simultaneously?

ASSUMPTION: Carrefour values a collaborative and performance-driven work environment. Candidates should be able to demonstrate their ability to work well in a team and adapt to change.

⚠️ Potential Challenges

• Managing a large number of stores and suppliers
• Keeping up with market trends and competition
• Balancing strategic and operational tasks
• Working in a fast-paced and dynamic environment

ASSUMPTION: This role presents several challenges, including managing a large number of stores and suppliers, keeping up with market trends, and balancing strategic and operational tasks in a fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on the B2B market and the management of a large number of stores and suppliers
• Compared to other marketing roles, this position requires a strong focus on data analysis and market research
• Career progression in this role could lead to a permanent contract and opportunities for growth within the company

ASSUMPTION: This role is unique in its focus on the B2B market and the management of a large number of stores and suppliers. It offers significant growth opportunities for the right candidate.

📝 Sample Projects

• Analyzing market trends and competition to inform strategic decision-making
• Developing and implementing new tools for controlling and managing the offer and marketing
• Monitoring and improving the permanent reference framework through market and competition analysis

ASSUMPTION: These sample projects are representative of the analytical and strategic tasks required for this role. Candidates should be prepared to discuss their approach to these types of projects in the interview.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to sustainability and corporate social responsibility?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and its culture. Candidates should tailor their questions to the specific role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your analytical and problem-solving skills
• Follow up with the company one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.