📌 Core Information
🔹 Job Title: Manager, Marketing - MEP Outreach
🔹 Company: University of Louisville
🔹 Location: Non-Campus Other, Louisville, KY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and coordinating outbound calls and emails to prospective clients
- Developing and leading student teams in outbound marketing activities for KY-MEP clients
- Identifying, maintaining, and training student teams on duties and responsibilities
- Establishing best practices for cold calling duties and activities
- Growing outbound cold calling and other service programs aligning with KY-MEP strategies
ASSUMPTION: This role requires strong leadership, communication, and marketing skills to effectively manage student teams and coordinate outbound marketing activities.
📋 Key Responsibilities
✅ Lead, strategize, and coordinate outbound calls and emails to prospective clients using Salesforce database to identify manufacturing site principles and schedule appointments for the Client Services/Sales team members. Provide summary updates with outcomes of calls/emails.
✅ Develop, lead, and coordinate student workers in outbound marketing activities for KY-MEP clients as a service offering.
✅ Identify, maintain, and train student teams on duties and responsibilities.
✅ Develop and establish best practices for cold calling duties and activities.
✅ Coordinate and grow outbound cold calling and other service programs which align with KY-MEP strategies and activities.
✅ Travel as appropriate to support activities and efforts.
✅ Other duties aligned with outbound marketing activities as determined by KY-MEP senior management team.
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on execution of outbound marketing activities.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Management, Marketing, Communications, or a related field
Experience: Four (4) years of relevant experience or an equivalent combination of education and experience
Required Skills:
- Customer service orientation
- Problem-solving skills
- Working knowledge of marketing and outreach techniques and best practices
- Ability to lead a team in a small office environment
- Ability to stay overnight as needed
Preferred Skills:
- Working knowledge of professional social media platforms and content best practices
- Experience researching topics and report out requirements
- Experienced setting and managing Key Performance Indicators (KPI’s) for success
- Team Management experience
- Customer Relationship management
- Relationship building and Networking
ASSUMPTION: The required and preferred qualifications listed are essential for success in this role, with a strong emphasis on leadership, marketing skills, and customer service orientation.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a mid-senior level marketing manager in Louisville, KY)
Benefits:
- Health, dental, and vision insurance
- Retirement plans (403b and 457 plans)
- Tuition remission for employees and dependents
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
Working Hours: 8:00 AM – 4:30 PM, Monday-Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be subject to employee contribution.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 501-1,000 employees
Founded: 1977
Company Description:
- University of Louisville is a public university offering a wide range of academic programs
- Known for its research and medical programs
- Committed to diversity, equity, and inclusion
Company Specialties:
- Research
- Medical education
- Engineering and technology
Company Website: louisville.edu
ASSUMPTION: University of Louisville is a large, established institution with a diverse range of academic programs and research initiatives.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports to the management team at KY-MEP
Work Arrangement: On-site, with some travel required
Growth Opportunities:
- Potential to grow within the KY-MEP team or the broader university
- Opportunity to develop leadership and management skills
- Potential to gain experience in higher education and manufacturing engagement
ASSUMPTION: This role offers opportunities for professional growth and development within the university and the KY-MEP team.
🌍 Location & Work Environment
Office Type: Off-campus at the UofL Atria Senior Living Campus
Office Location(s): Louisville, KY
Geographic Context:
- Louisville, KY is the largest city in the state and offers a mix of urban and suburban living
- The city is known for its vibrant arts scene, sports teams, and historic neighborhoods
- Louisville has a humid subtropical climate with mild winters and hot, humid summers
Work Schedule: Monday-Friday, 8:00 AM – 4:30 PM
ASSUMPTION: The work environment is off-campus, offering a different setting than the typical university campus. Louisville, KY provides a mix of urban and suburban living with a variety of cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen
- In-person interview with KY-MEP management team
- Background check and reference check
Key Assessment Areas:
- Marketing and outreach skills
- Leadership and team management abilities
- Problem-solving and communication skills
Application Tips:
- Highlight relevant marketing and leadership experience in your resume
- Tailor your cover letter to the specific requirements and preferences of this role
- Prepare examples of successful outbound marketing campaigns or projects
ATS Keywords: Marketing, Outreach, Salesforce, Cold Calling, Team Management, KY-MEP
ASSUMPTION: The application process may vary, and applicants should be prepared to demonstrate their marketing and leadership skills through their resume, cover letter, and interview responses.
🛠️ Tools & Technologies
- Salesforce
- Microsoft Office Suite
- Social media platforms (LinkedIn, Twitter, Facebook)
ASSUMPTION: The required tools and technologies for this role are standard for marketing and management positions, with a focus on Salesforce for outbound marketing activities.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Integrity
- Respect
- Diversity
- Innovation
Work Style:
- Collaborative
- Data-driven
- Adaptable
- Customer-focused
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable using data and analytics to inform marketing strategies?
- Can you adapt to new situations and technologies as needed?
- Do you have a strong customer focus and commitment to exceptional service?
ASSUMPTION: University of Louisville values a diverse and inclusive work environment that fosters collaboration, innovation, and customer focus.
⚠️ Potential Challenges
- Managing student teams with varying levels of experience and commitment
- Meeting outbound marketing targets and KPIs in a competitive environment
- Balancing the demands of KY-MEP clients and the broader university
- Adapting to the unique work environment of an off-campus location
ASSUMPTION: This role presents unique challenges related to team management, performance metrics, and work environment, which require strong leadership and adaptability.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Coordinator position, but with a focus on outbound marketing and student team management
- Unlike other marketing roles, this position requires experience in cold calling and outbound sales strategies
- Career progression may include roles such as Senior Marketing Manager, Director of Marketing, or other leadership positions within the university or KY-MEP
ASSUMPTION: This role is unique within the university and offers a blend of marketing, sales, and management responsibilities.
📝 Sample Projects
- Developing and implementing a successful outbound marketing campaign for a KY-MEP client
- Training and managing a team of student workers to achieve outbound marketing targets
- Creating and maintaining best practices for cold calling and outbound marketing activities
ASSUMPTION: Sample projects for this role involve strategic planning, team management, and hands-on execution of outbound marketing activities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader KY-MEP team and university structure?
- What opportunities are there for professional growth and development within the university?
- How does the university support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, structure, and challenges, as well as the university's commitment to employee growth and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing and leadership experience
- Write a cover letter that addresses the specific requirements and preferences of this role
- Prepare examples of successful outbound marketing campaigns or projects
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
