📌 Core Information
🔹 Job Title: Manager Marketing National (F/H) - en alternance
🔹 Company: Carrefour
🔹 Location: Mérignac, Nouvelle-Aquitaine, France
🔹 Job Type: Alternance (Internship)
🔹 Category: Marketing
🔹 Date Posted: 2025-03-24
🔹 Experience Level: 0-2 years (Entry-level)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing regional marketing plans and local digital content for Carrefour stores
- Collaborating with various stakeholders to ensure effective marketing operations and communication
- Gaining practical experience in a dynamic retail environment
- Contributing to the success of a leading global retailer
ASSUMPTION: This role is designed for students seeking an internship in marketing, offering a unique opportunity to apply theoretical knowledge in a real-world setting and contribute to the company's marketing efforts.
📋 Key Responsibilities
✅ Manage the regional marketing plan and local digital content for Carrefour stores
✅ Collaborate with various stakeholders, including the Marketing National Service, Regional Merchandise Directors, external providers, and stores
✅ Update and manage operation schedules and budgets
✅ Prepare and review briefs for marketing operations
✅ Verify and correct proofs (BAT) of catalogs and associated communications
✅ Animate and publish content on local Carrefour pages (e.g., Facebook)
ASSUMPTION: The role may evolve based on the intern's skills, interests, and the company's needs, offering potential growth opportunities.
🎯 Required Qualifications
Education: Master 1 in Business School or equivalent, with a specialization in Marketing preferred
Experience: None required, but relevant coursework or projects are a plus
Required Skills:
- Strong Excel and PowerPoint skills
- Ability to manage multiple projects simultaneously
- Good understanding of digital tools and strategies
- Strong organizational skills and attention to detail
- Proactive and autonomous work style
- Excellent interpersonal and teamwork skills
Preferred Skills:
- Previous experience in marketing or a related field
- Fluency in French and English
ASSUMPTION: While not explicitly stated, proficiency in French is likely required for this role due to the company's location and the nature of the work.
💰 Compensation & Benefits
Salary Range: €1,200 - €1,700 per month (based on industry standards for marketing internships in France)
Benefits:
- Health and Well-being Services
- Free sports application (Gymlib)
Working Hours: Full-time (35 hours/week), with flexibility in scheduling
ASSUMPTION: The salary range is estimated based on industry standards for marketing internships in France. The actual salary may vary depending on the intern's qualifications and the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Supermarkets)
Company Size: Large (5,001-10,000 employees)
Founded: 1958 (as a subsidiary of the Belgian company, Colruyt Group)
Company Description:
- Carrefour is a leading global retailer, operating in over 30 countries with more than 12,300 stores
- The company offers a wide range of products, including food, non-food, and digital services
- Carrefour is committed to sustainable development and offers a diverse range of local and organic products
Company Specialties:
- Retail
- Shops
- Food
- Logistics
- E-commerce
- Digital
- CMI (Customer Management Information)
- Big Data
- Winkel (Dutch for 'shop')
- Magasin (French for 'store')
- Verkoop (Dutch for 'sales')
- Ventes (French for 'sales')
Company Website: carrefour.be
ASSUMPTION: Carrefour Belgium is a subsidiary of the larger Carrefour Group, which is headquartered in France and operates in numerous countries worldwide.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the Marketing National Service and collaborate with various stakeholders
Work Arrangement: On-site, full-time (35 hours/week) with potential flexibility in scheduling
Growth Opportunities:
- Gain practical experience in marketing and retail
- Develop professional skills and build a network within the industry
- Potential full-time employment opportunities upon completion of the internship
ASSUMPTION: While not guaranteed, successful interns may be offered full-time positions within the company, depending on their performance and the company's needs.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Mérignac, Nouvelle-Aquitaine, France
Geographic Context:
- Mérignac is a suburb of Bordeaux, located in the Nouvelle-Aquitaine region of southwestern France
- The area is known for its vibrant culture, rich history, and culinary traditions
- Mérignac is well-connected by public transportation, making it easily accessible from nearby cities and towns
Work Schedule: Full-time (35 hours/week), with potential flexibility in scheduling
ASSUMPTION: The work environment is likely dynamic and fast-paced, reflecting the nature of the retail industry and the company's size.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Marketing knowledge and skills
- Communication and interpersonal skills
- Problem-solving and analytical thinking
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the company and the retail industry
- Prepare examples of marketing projects or campaigns you've worked on, if applicable
ATS Keywords: Marketing, Intern, Retail, Carrefour, Regional, Digital, Communication, Stakeholders, Project Management, Excel, PowerPoint
ASSUMPTION: The application process may involve additional steps or assessments, depending on the company's hiring practices and the number of applicants.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Social media platforms (Facebook, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and the intern's assigned projects.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Responsibility
- Integrity
- Expertise
- Agility
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you share Carrefour's commitment to customer focus and responsibility?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you thrive in collaborative and team-oriented settings?
ASSUMPTION: Carrefour values diversity and inclusion, fostering a work environment that welcomes and supports employees from various backgrounds.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to the fast-paced and dynamic nature of the retail industry
- Working with diverse stakeholders and managing expectations
- Balancing internship responsibilities with academic commitments
ASSUMPTION: Successful interns will develop strong project management, communication, and adaptability skills to overcome these challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on regional marketing and local digital content for Carrefour stores
- Similar roles may include marketing coordinators, digital marketing specialists, or retail marketing assistants
- Career progression may involve moving into more specialized marketing roles or management positions within the company
ASSUMPTION: While this role is unique, it shares similarities with other marketing and retail positions, offering valuable insights into the industry and potential career paths.
📝 Sample Projects
- Developing and implementing a regional marketing campaign for a specific product line
- Analyzing and optimizing local digital content to improve engagement and conversions
- Collaborating with external providers to ensure the timely and accurate delivery of marketing materials
ASSUMPTION: The specific projects assigned may vary depending on the intern's skills, interests, and the company's needs.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role contribute to the overall marketing strategy for Carrefour stores?
- What opportunities are there for professional development and growth within the company?
- How does Carrefour support work-life balance for its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Carrefour careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of marketing projects or campaigns you've worked on, if applicable
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
