C

Manager Marketing National (F/H) - en alternance

Carrefour
Full-time
On-site
MΓ©rignac, Nouvelle-Aquitaine, France
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager Marketing National (F/H) - en alternance

πŸ”Ή Company: Carrefour

πŸ”Ή Location: MΓ©rignac, Nouvelle-Aquitaine, France

πŸ”Ή Job Type: Alternance (Internship)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-03-24

πŸ”Ή Experience Level: 0-2 years (Entry-level)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing regional marketing plans and local digital content for Carrefour stores
  • Collaborating with various stakeholders to ensure effective marketing operations and communication
  • Gaining practical experience in a dynamic retail environment
  • Contributing to the success of a leading global retailer

ASSUMPTION: This role is designed for students seeking an internship in marketing, offering a unique opportunity to apply theoretical knowledge in a real-world setting and contribute to the company's marketing efforts.

πŸ“‹ Key Responsibilities

βœ… Manage the regional marketing plan and local digital content for Carrefour stores

βœ… Collaborate with various stakeholders, including the Marketing National Service, Regional Merchandise Directors, external providers, and stores

βœ… Update and manage operation schedules and budgets

βœ… Prepare and review briefs for marketing operations

βœ… Verify and correct proofs (BAT) of catalogs and associated communications

βœ… Animate and publish content on local Carrefour pages (e.g., Facebook)

ASSUMPTION: The role may evolve based on the intern's skills, interests, and the company's needs, offering potential growth opportunities.

🎯 Required Qualifications

Education: Master 1 in Business School or equivalent, with a specialization in Marketing preferred

Experience: None required, but relevant coursework or projects are a plus

Required Skills:

  • Strong Excel and PowerPoint skills
  • Ability to manage multiple projects simultaneously
  • Good understanding of digital tools and strategies
  • Strong organizational skills and attention to detail
  • Proactive and autonomous work style
  • Excellent interpersonal and teamwork skills

Preferred Skills:

  • Previous experience in marketing or a related field
  • Fluency in French and English

ASSUMPTION: While not explicitly stated, proficiency in French is likely required for this role due to the company's location and the nature of the work.

πŸ’° Compensation & Benefits

Salary Range: €1,200 - €1,700 per month (based on industry standards for marketing internships in France)

Benefits:

  • Health and Well-being Services
  • Free sports application (Gymlib)

Working Hours: Full-time (35 hours/week), with flexibility in scheduling

ASSUMPTION: The salary range is estimated based on industry standards for marketing internships in France. The actual salary may vary depending on the intern's qualifications and the company's policies.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail (Supermarkets)

Company Size: Large (5,001-10,000 employees)

Founded: 1958 (as a subsidiary of the Belgian company, Colruyt Group)

Company Description:

  • Carrefour is a leading global retailer, operating in over 30 countries with more than 12,300 stores
  • The company offers a wide range of products, including food, non-food, and digital services
  • Carrefour is committed to sustainable development and offers a diverse range of local and organic products

Company Specialties:

  • Retail
  • Shops
  • Food
  • Logistics
  • E-commerce
  • Digital
  • CMI (Customer Management Information)
  • Big Data
  • Winkel (Dutch for 'shop')
  • Magasin (French for 'store')
  • Verkoop (Dutch for 'sales')
  • Ventes (French for 'sales')

Company Website: carrefour.be

ASSUMPTION: Carrefour Belgium is a subsidiary of the larger Carrefour Group, which is headquartered in France and operates in numerous countries worldwide.

πŸ“Š Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The intern will report directly to the Marketing National Service and collaborate with various stakeholders

Work Arrangement: On-site, full-time (35 hours/week) with potential flexibility in scheduling

Growth Opportunities:

  • Gain practical experience in marketing and retail
  • Develop professional skills and build a network within the industry
  • Potential full-time employment opportunities upon completion of the internship

ASSUMPTION: While not guaranteed, successful interns may be offered full-time positions within the company, depending on their performance and the company's needs.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): MΓ©rignac, Nouvelle-Aquitaine, France

Geographic Context:

  • MΓ©rignac is a suburb of Bordeaux, located in the Nouvelle-Aquitaine region of southwestern France
  • The area is known for its vibrant culture, rich history, and culinary traditions
  • MΓ©rignac is well-connected by public transportation, making it easily accessible from nearby cities and towns

Work Schedule: Full-time (35 hours/week), with potential flexibility in scheduling

ASSUMPTION: The work environment is likely dynamic and fast-paced, reflecting the nature of the retail industry and the company's size.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final decision and offer

Key Assessment Areas:

  • Marketing knowledge and skills
  • Communication and interpersonal skills
  • Problem-solving and analytical thinking
  • Adaptability and cultural fit

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of the company and the retail industry
  • Prepare examples of marketing projects or campaigns you've worked on, if applicable

ATS Keywords: Marketing, Intern, Retail, Carrefour, Regional, Digital, Communication, Stakeholders, Project Management, Excel, PowerPoint

ASSUMPTION: The application process may involve additional steps or assessments, depending on the company's hiring practices and the number of applicants.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint)
  • Social media platforms (Facebook, etc.)
  • Project management tools (Asana, Trello, etc.)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and the intern's assigned projects.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer focus
  • Responsibility
  • Integrity
  • Expertise
  • Agility

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you share Carrefour's commitment to customer focus and responsibility?
  • Are you comfortable working in a dynamic and fast-paced environment?
  • Do you thrive in collaborative and team-oriented settings?

ASSUMPTION: Carrefour values diversity and inclusion, fostering a work environment that welcomes and supports employees from various backgrounds.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Adapting to the fast-paced and dynamic nature of the retail industry
  • Working with diverse stakeholders and managing expectations
  • Balancing internship responsibilities with academic commitments

ASSUMPTION: Successful interns will develop strong project management, communication, and adaptability skills to overcome these challenges.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on regional marketing and local digital content for Carrefour stores
  • Similar roles may include marketing coordinators, digital marketing specialists, or retail marketing assistants
  • Career progression may involve moving into more specialized marketing roles or management positions within the company

ASSUMPTION: While this role is unique, it shares similarities with other marketing and retail positions, offering valuable insights into the industry and potential career paths.

πŸ“ Sample Projects

  • Developing and implementing a regional marketing campaign for a specific product line
  • Analyzing and optimizing local digital content to improve engagement and conversions
  • Collaborating with external providers to ensure the timely and accurate delivery of marketing materials

ASSUMPTION: The specific projects assigned may vary depending on the intern's skills, interests, and the company's needs.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does this role contribute to the overall marketing strategy for Carrefour stores?
  • What opportunities are there for professional development and growth within the company?
  • How does Carrefour support work-life balance for its employees?
  • What is the typical career path for someone in this role?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Carrefour careers portal
  • Tailor your resume and cover letter to highlight your relevant skills and experiences
  • Prepare examples of marketing projects or campaigns you've worked on, if applicable
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.