📌 Core Information
🔹 Job Title: Manager, Marketing Operations
🔹 Company: Fastly
🔹 Location: San Francisco, California, United States (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days/week in office)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing marketing technology platforms, including Marketo, Leandata, Drift, and OneTrust
- Designing and auditing lead ingestion processes, ensuring efficient lead scoring, nurturing, and routing to sales teams
- Supporting the marketing team in setting up and deploying campaigns across various channels
- Monitoring and analyzing marketing performance metrics to provide actionable insights
- Leading a team of three martech professionals and championing the role of Marketing Ops across the organization
- Evaluating new technologies that can enhance marketing performance and recommending tools that align with team needs and long-term goals
ASSUMPTION: This role requires a strong understanding of marketing automation best practices, data integrations, and how systems like Salesforce, Marketo, and other Marketing and Sales platforms work together.
📋 Key Responsibilities
✅ Oversee the function and optimization of marketing technology platforms, ensuring tools are effectively integrated to support marketing strategies and data integrity
✅ Design and audit lead ingestion processes, ensuring efficient lead scoring, nurturing, and routing to sales teams
✅ Support the marketing team in setting up and deploying campaigns across various channels, ensuring campaigns are executed flawlessly with accurate tracking and reporting mechanisms in place
✅ Monitor and analyze marketing performance metrics to provide actionable insights, utilizing data to inform strategy, optimize campaigns, and improve ROI
✅ Lead a team of three martech professionals, managing daily prioritization of inbound requests while establishing scalable processes that enable the team to deliver efficiently
✅ Champion the role of Marketing Ops across the organization by training and aligning partner teams on MOPs responsibilities, workflows, and best practices
✅ Continuously evaluate and improve marketing operations processes for efficiency and scalability, implementing best practices and staying updated with the latest industry trends
✅ Evaluate new technologies that can enhance marketing performance, thoughtfully simplifying and streamlining the tech stack to ensure scalability, usability, and ROI
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with the ability to work effectively at both 30,000 feet and in the weeds.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 5-10 years of experience in marketing operations, with a strong focus on Marketo
Required Skills:
- Mastery in Marketo, including operational program setup, lead lifecycle configuration, campaign execution, and system governance
- Experience designing and managing lead routing logic, scoring models, and marketing-to-sales handoff processes in a B2B environment
- Strong understanding of marketing automation best practices, data integrations, and how systems like Salesforce, Marketo, and other Marketing and Sales platforms work together
- Proven ability to audit and optimize lead ingestion workflows, ensuring clean data, reliable syncs, and scalable processes
- Excellent communication skills with the ability to partner cross-functionally, translate requirements into technical solutions, and build strong relationships across SalesOps, Business Systems, and Marketing
- A collaborative and thoughtful leader who can mentor a small team, foster growth, and drive accountability
Preferred Skills:
- Experience with Marketo Measure (Bizible) or other attribution tracking platforms, and understanding of multi-touch attribution models
- Experience using Marketo Velocity scripting to personalize email content at scale using dynamic variables, custom objects, and advanced logic
- Experience in HTML/CSS and basic JavaScript to build or customize landing pages and forms within Marketo or other marketing platforms
ASSUMPTION: While not required, experience with the specific tools and technologies mentioned would be a significant advantage.
💰 Compensation & Benefits
Salary Range: $129,470 to $172,632 per year
Benefits:
- Medical, dental, and vision insurance
- Family planning, mental health support, and Employee Assistance Program
- Life, disability, and accident insurance
- Flexible vacation policy and up to 18 days of accrued paid sick leave
- 401(k) (including company match) and Employee Stock Purchase Program
- 11 paid local holidays and 11 paid company wellness days
Working Hours: This position requires availability during core business hours.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Fastly operates in the Software Development industry, focusing on edge cloud platforms that enable customers to deliver better online experiences.
Company Size: Fastly is a mid-sized company with 501-1,000 employees, providing a supportive and collaborative work environment.
Founded: Fastly was founded in 2011 and is headquartered in San Francisco, California, with offices around the globe.
Company Description:
- Fastly helps places like Reddit, Pinterest, Stripe, Neiman Marcus, The New York Times, Epic Games, and GitHub do more with their websites and applications.
- Fastly's edge cloud platform enables customers to deliver faster, more reliable online experiences by processing, serving, and securing their applications as close to their end-users as possible.
- Fastly's platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development.
Company Specialties:
- CDN
- Web Performance
- Video and Streaming
- Cloud Security
- Load Balancing
- Cloud
- Edge cloud platform
- Edge computing
Company Website: www.fastly.com
ASSUMPTION: Fastly's focus on edge computing and cloud technologies makes it an attractive place for professionals interested in cutting-edge technology and high-impact projects.
📊 Role Analysis
Career Level: This role is at the manager level, offering opportunities for strategic decision-making and team leadership.
Reporting Structure: The Manager, Marketing Operations will report directly to the Senior Director of Marketing Operations and will lead a team of three martech professionals.
Work Arrangement: This role is hybrid, requiring the manager to be in the office 3 days/week (typically Tuesday, Wednesday, and Thursday).
Growth Opportunities:
- As Fastly continues to grow, there may be opportunities for the Manager, Marketing Operations to expand their team or take on additional responsibilities.
- Fastly's focus on employee development and growth provides opportunities for professional advancement.
ASSUMPTION: This role offers a blend of strategic and tactical responsibilities, with ample opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Fastly's offices are modern, collaborative workspaces designed to foster productivity and creativity.
Office Location(s): San Francisco, Denver, and New York
Geographic Context:
- San Francisco: Known for its vibrant tech industry, diverse culture, and beautiful landscapes.
- Denver: Offers a high quality of life with a mix of urban and outdoor activities.
- New York: A global hub for finance, media, and technology, offering endless opportunities for networking and professional growth.
Work Schedule: The hybrid work arrangement allows for flexibility in work hours, with core business hours required for collaboration and meetings.
ASSUMPTION: Fastly's hybrid work arrangement provides employees with the best of both worlds - the structure and collaboration of an office environment and the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with the team
- Final round with senior leadership
Key Assessment Areas:
- Technical expertise in Marketo and related tools
- Problem-solving skills and ability to optimize lead ingestion workflows
- Strategic thinking and ability to analyze marketing performance metrics
- Leadership skills and ability to mentor a small team
- Communication skills and ability to collaborate effectively with cross-functional teams
Application Tips:
- Highlight relevant experience with Marketo and other marketing automation tools
- Demonstrate a strong understanding of lead management and campaign operations
- Showcase your ability to analyze data and provide actionable insights
- Prepare for behavioral interview questions that assess your leadership and problem-solving skills
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Marketo, Lead Management, Campaign Operations, Data Analysis, Team Leadership, Process Improvement, Tool Strategy, Collaboration, HTML, CSS, JavaScript, Salesforce, Marketing Automation, Data Integrations, Attribution Tracking, Dynamic Variables
ASSUMPTION: Fastly's application process is designed to assess both technical skills and cultural fit, with a focus on problem-solving and strategic thinking.
🛠️ Tools & Technologies
- Marketo
- Leandata
- Drift
- OneTrust
- Salesforce
- Marketo Measure (Bizible)
- Marketo Velocity
- HTML/CSS
- JavaScript
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Fastly loves distributed teams
- Fastly values diversity
- Fastly is passionate
- Fastly has a huge impact
Work Style:
- Fastly embraces a largely hybrid model, allowing employees flexibility to split their time between the office and home
- Fastly encourages a collaborative and supportive work environment
- Fastly values work-life balance and offers a comprehensive benefits package
Self-Assessment Questions:
- Do you thrive in a hybrid work environment, balancing collaboration and flexibility?
- Are you comfortable working with a diverse and distributed team, fostering a collaborative and inclusive culture?
- Do you have a passion for marketing technology and a strong desire to drive strategic impact?
ASSUMPTION: Fastly's company culture emphasizes collaboration, diversity, and work-life balance, making it an attractive place for professionals seeking a supportive and flexible work environment.
⚠️ Potential Challenges
- Managing a team remotely may present unique challenges in communication and collaboration
- Balancing strategic thinking and tactical execution may require strong time management and prioritization skills
- Working with a diverse and distributed team may require cultural sensitivity and adaptability
- Fastly's focus on cutting-edge technology may require continuous learning and adaptation
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- Compared to other marketing operations roles, this position places a stronger emphasis on strategic decision-making and team leadership
- Fastly's focus on edge computing and cloud technologies sets it apart from more traditional marketing operations roles
- Career paths in marketing operations can vary widely, with opportunities for specialization in specific tools or technologies
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with ample opportunities for growth and development in the fast-growing field of edge computing.
📝 Sample Projects
- Optimizing lead ingestion workflows to improve data quality and reliability
- Implementing advanced logic in Marketo Velocity to personalize email content at scale
- Collaborating with cross-functional teams to deploy campaigns across various channels, ensuring accurate tracking and reporting mechanisms
- Analyzing marketing performance metrics to inform strategy, optimize campaigns, and improve ROI
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the opportunity for impact in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing operations team currently, and how can this role address them?
- How does the team collaborate with other departments, such as sales and product, to ensure alignment and success?
- What opportunities are there for professional growth and development within the marketing operations team?
- How does Fastly support work-life balance, and what resources are available to employees?
- What are the key priorities for the first 30, 60, and 90 days in this role?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experiences with marketing automation tools, lead management, and campaign operations
- Prepare for behavioral interview questions that assess your leadership, problem-solving, and strategic thinking skills
- Research Fastly's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
