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Manager, Marketing Operations

Fastly
Full-time
On-site
San Francisco, California, United States
βš™οΈ Marketing Operations

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Marketing Operations

πŸ”Ή Company: Fastly

πŸ”Ή Location: San Francisco, California, United States (Hybrid)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 5, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (3 days/week in office)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and optimizing marketing technology platforms, including Marketo, Leandata, Drift, and OneTrust
  • Designing and auditing lead ingestion processes, ensuring efficient lead scoring, nurturing, and routing to sales teams
  • Supporting the marketing team in setting up and deploying campaigns across various channels
  • Monitoring and analyzing marketing performance metrics to provide actionable insights
  • Leading a team of three martech professionals and championing the role of Marketing Ops across the organization
  • Evaluating new technologies that can enhance marketing performance and recommending tools that align with team needs and long-term goals

ASSUMPTION: This role requires a strong understanding of marketing automation best practices, data integrations, and how systems like Salesforce, Marketo, and other Marketing and Sales platforms work together.

πŸ“‹ Key Responsibilities

βœ… Oversee the function and optimization of marketing technology platforms, ensuring tools are effectively integrated to support marketing strategies and data integrity

βœ… Design and audit lead ingestion processes, ensuring efficient lead scoring, nurturing, and routing to sales teams

βœ… Support the marketing team in setting up and deploying campaigns across various channels, ensuring campaigns are executed flawlessly with accurate tracking and reporting mechanisms in place

βœ… Monitor and analyze marketing performance metrics to provide actionable insights, utilizing data to inform strategy, optimize campaigns, and improve ROI

βœ… Lead a team of three martech professionals, managing daily prioritization of inbound requests while establishing scalable processes that enable the team to deliver efficiently

βœ… Champion the role of Marketing Ops across the organization by training and aligning partner teams on MOPs responsibilities, workflows, and best practices

βœ… Continuously evaluate and improve marketing operations processes for efficiency and scalability, implementing best practices and staying updated with the latest industry trends

βœ… Evaluate new technologies that can enhance marketing performance, thoughtfully simplifying and streamlining the tech stack to ensure scalability, usability, and ROI

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with the ability to work effectively at both 30,000 feet and in the weeds.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 5-10 years of experience in marketing operations, with a strong focus on Marketo

Required Skills:

  • Mastery in Marketo, including operational program setup, lead lifecycle configuration, campaign execution, and system governance
  • Experience designing and managing lead routing logic, scoring models, and marketing-to-sales handoff processes in a B2B environment
  • Strong understanding of marketing automation best practices, data integrations, and how systems like Salesforce, Marketo, and other Marketing and Sales platforms work together
  • Proven ability to audit and optimize lead ingestion workflows, ensuring clean data, reliable syncs, and scalable processes
  • Excellent communication skills with the ability to partner cross-functionally, translate requirements into technical solutions, and build strong relationships across SalesOps, Business Systems, and Marketing
  • A collaborative and thoughtful leader who can mentor a small team, foster growth, and drive accountability

Preferred Skills:

  • Experience with Marketo Measure (Bizible) or other attribution tracking platforms, and understanding of multi-touch attribution models
  • Experience using Marketo Velocity scripting to personalize email content at scale using dynamic variables, custom objects, and advanced logic
  • Experience in HTML/CSS and basic JavaScript to build or customize landing pages and forms within Marketo or other marketing platforms

ASSUMPTION: While not required, experience with the specific tools and technologies mentioned would be a significant advantage.

πŸ’° Compensation & Benefits

Salary Range: $129,470 to $172,632 per year

Benefits:

  • Medical, dental, and vision insurance
  • Family planning, mental health support, and Employee Assistance Program
  • Life, disability, and accident insurance
  • Flexible vacation policy and up to 18 days of accrued paid sick leave
  • 401(k) (including company match) and Employee Stock Purchase Program
  • 11 paid local holidays and 11 paid company wellness days

Working Hours: This position requires availability during core business hours.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Fastly operates in the Software Development industry, focusing on edge cloud platforms that enable customers to deliver better online experiences.

Company Size: Fastly is a mid-sized company with 501-1,000 employees, providing a supportive and collaborative work environment.

Founded: Fastly was founded in 2011 and is headquartered in San Francisco, California, with offices around the globe.

Company Description:

  • Fastly helps places like Reddit, Pinterest, Stripe, Neiman Marcus, The New York Times, Epic Games, and GitHub do more with their websites and applications.
  • Fastly's edge cloud platform enables customers to deliver faster, more reliable online experiences by processing, serving, and securing their applications as close to their end-users as possible.
  • Fastly's platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development.

Company Specialties:

  • CDN
  • Web Performance
  • Video and Streaming
  • Cloud Security
  • Load Balancing
  • Cloud
  • Edge cloud platform
  • Edge computing

Company Website: www.fastly.com

ASSUMPTION: Fastly's focus on edge computing and cloud technologies makes it an attractive place for professionals interested in cutting-edge technology and high-impact projects.

πŸ“Š Role Analysis

Career Level: This role is at the manager level, offering opportunities for strategic decision-making and team leadership.

Reporting Structure: The Manager, Marketing Operations will report directly to the Senior Director of Marketing Operations and will lead a team of three martech professionals.

Work Arrangement: This role is hybrid, requiring the manager to be in the office 3 days/week (typically Tuesday, Wednesday, and Thursday).

Growth Opportunities:

  • As Fastly continues to grow, there may be opportunities for the Manager, Marketing Operations to expand their team or take on additional responsibilities.
  • Fastly's focus on employee development and growth provides opportunities for professional advancement.

ASSUMPTION: This role offers a blend of strategic and tactical responsibilities, with ample opportunities for growth and development.

🌍 Location & Work Environment

Office Type: Fastly's offices are modern, collaborative workspaces designed to foster productivity and creativity.

Office Location(s): San Francisco, Denver, and New York

Geographic Context:

  • San Francisco: Known for its vibrant tech industry, diverse culture, and beautiful landscapes.
  • Denver: Offers a high quality of life with a mix of urban and outdoor activities.
  • New York: A global hub for finance, media, and technology, offering endless opportunities for networking and professional growth.

Work Schedule: The hybrid work arrangement allows for flexibility in work hours, with core business hours required for collaboration and meetings.

ASSUMPTION: Fastly's hybrid work arrangement provides employees with the best of both worlds - the structure and collaboration of an office environment and the flexibility of remote work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • Technical assessment or case study
  • On-site or virtual interview with the team
  • Final round with senior leadership

Key Assessment Areas:

  • Technical expertise in Marketo and related tools
  • Problem-solving skills and ability to optimize lead ingestion workflows
  • Strategic thinking and ability to analyze marketing performance metrics
  • Leadership skills and ability to mentor a small team
  • Communication skills and ability to collaborate effectively with cross-functional teams

Application Tips:

  • Highlight relevant experience with Marketo and other marketing automation tools
  • Demonstrate a strong understanding of lead management and campaign operations
  • Showcase your ability to analyze data and provide actionable insights
  • Prepare for behavioral interview questions that assess your leadership and problem-solving skills
  • Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Marketo, Lead Management, Campaign Operations, Data Analysis, Team Leadership, Process Improvement, Tool Strategy, Collaboration, HTML, CSS, JavaScript, Salesforce, Marketing Automation, Data Integrations, Attribution Tracking, Dynamic Variables

ASSUMPTION: Fastly's application process is designed to assess both technical skills and cultural fit, with a focus on problem-solving and strategic thinking.

πŸ› οΈ Tools & Technologies

  • Marketo
  • Leandata
  • Drift
  • OneTrust
  • Salesforce
  • Marketo Measure (Bizible)
  • Marketo Velocity
  • HTML/CSS
  • JavaScript

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Fastly loves distributed teams
  • Fastly values diversity
  • Fastly is passionate
  • Fastly has a huge impact

Work Style:

  • Fastly embraces a largely hybrid model, allowing employees flexibility to split their time between the office and home
  • Fastly encourages a collaborative and supportive work environment
  • Fastly values work-life balance and offers a comprehensive benefits package

Self-Assessment Questions:

  • Do you thrive in a hybrid work environment, balancing collaboration and flexibility?
  • Are you comfortable working with a diverse and distributed team, fostering a collaborative and inclusive culture?
  • Do you have a passion for marketing technology and a strong desire to drive strategic impact?

ASSUMPTION: Fastly's company culture emphasizes collaboration, diversity, and work-life balance, making it an attractive place for professionals seeking a supportive and flexible work environment.

⚠️ Potential Challenges

  • Managing a team remotely may present unique challenges in communication and collaboration
  • Balancing strategic thinking and tactical execution may require strong time management and prioritization skills
  • Working with a diverse and distributed team may require cultural sensitivity and adaptability
  • Fastly's focus on cutting-edge technology may require continuous learning and adaptation

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to continuous learning and growth.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing operations roles, this position places a stronger emphasis on strategic decision-making and team leadership
  • Fastly's focus on edge computing and cloud technologies sets it apart from more traditional marketing operations roles
  • Career paths in marketing operations can vary widely, with opportunities for specialization in specific tools or technologies

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with ample opportunities for growth and development in the fast-growing field of edge computing.

πŸ“ Sample Projects

  • Optimizing lead ingestion workflows to improve data quality and reliability
  • Implementing advanced logic in Marketo Velocity to personalize email content at scale
  • Collaborating with cross-functional teams to deploy campaigns across various channels, ensuring accurate tracking and reporting mechanisms
  • Analyzing marketing performance metrics to inform strategy, optimize campaigns, and improve ROI

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the opportunity for impact in this role.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the marketing operations team currently, and how can this role address them?
  • How does the team collaborate with other departments, such as sales and product, to ensure alignment and success?
  • What opportunities are there for professional growth and development within the marketing operations team?
  • How does Fastly support work-life balance, and what resources are available to employees?
  • What are the key priorities for the first 30, 60, and 90 days in this role?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to emphasize your relevant skills and experiences with marketing automation tools, lead management, and campaign operations
  • Prepare for behavioral interview questions that assess your leadership, problem-solving, and strategic thinking skills
  • Research Fastly's company culture and values to demonstrate your fit and enthusiasm for the role
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.