📌 Core Information
🔹 Job Title: Manager, Marketing Partnerships
🔹 Company: AEG Worldwide
🔹 Location: Los Angeles, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing day-to-day operations of influencer marketing programs and partnerships
- Securing aligned creators and streamlining collaboration with influencer agencies and talent firms
- Identifying new marketing partnership opportunities at both regional and national levels
- Supporting development of partnership strategies and presenting new ideas to Marketing Partnerships leadership
- Executing promotional campaigns including sweepstakes, giveaways, and charitable donations
ASSUMPTION: This role requires a strong understanding of influencer marketing, business development, and partnership management. The ideal candidate will have experience working with influencer marketing platforms and be comfortable managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Own strategy, planning, execution, and reporting of influencer campaigns across business units to support tour and festival objectives
✅ Manage relationships with influencer agencies and talent firms to secure aligned creators and streamline collaboration
✅ Lead management of the CreatorIQ platform to support campaign operations and creator oversight
✅ Develop and execute affiliate marketing programs through CreatorIQ to drive incremental revenue and creator partnership value
✅ Source new marketing partnership opportunities at both regional and national levels to expand brand reach and value
✅ Support development of partnership strategies and present new ideas and opportunities to Marketing Partnerships leadership to drive innovation and growth
✅ Own execution of promotional campaigns including sweepstakes, giveaways, and charitable donations to support engagement, goodwill, and brand activation efforts
ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: BA/BS Degree (4-year) Degree in Business, Marketing, Advertising, Public Relations, or Music Industry related field preferred
Experience: 4-6 years Relevant experience in marketing, advertising, influencer marketing, business development, partnerships, or the music industry required
Required Skills:
- Strong written communication and presentation skills
- Strong analytical skills and acumen for finding solutions to complex problems
- Ability to work in a fast-paced environment, strong multi-tasker, and detail-oriented
- Experience with Influencer Marketing campaign execution and management
- Experience with CreatorIQ, Grin, or similar influencer marketing platform preferred but not required
Preferred Skills:
- Experience with Microsoft Office (Outlook, Word, Excel, Teams, Forms)
ASSUMPTION: While a degree in a related field is preferred, AEG values relevant experience and may consider candidates with equivalent skills and knowledge gained through alternative means.
💰 Compensation & Benefits
Salary Range: $69,000 - $101,204 per year. This range is based on industry standards for a Manager-level position in Marketing within the Los Angeles area, considering the required experience and skills.
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Paid Holidays
- Vacation Time
- Sick Time
- Company Paid Basic Life Insurance
- Voluntary Life Insurance
- Parental Leave
- 401k Plan
- Flexible Spending Account
- Health Savings Account
- Wellness Offerings
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM. However, hours may vary based on event schedules and campaign deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and market conditions. Benefits are subject to change and may be modified or discontinued at any time.
📌 Applicant Insights
🔍 Company Context
Industry: AEG Worldwide is a leading sports and live entertainment company, operating on five continents and entertaining over 160 million guests annually through its worldwide network of more than 300 venues, powerful sports franchises, and music brands.
Company Size: AEG has over 10,000 employees globally, providing ample opportunities for collaboration and growth. As a large company, AEG offers a diverse range of roles and experiences, allowing employees to explore different aspects of the entertainment industry.
Founded: AEG was founded in 1994 and has since grown to become a world leader in sports and live entertainment, with a strong commitment to innovation, artistry, and community.
Company Description:
- AEG is the world’s leading sports and live entertainment company, operating in over 300 venues worldwide and entertaining over 160 million guests annually.
- The company operates in various sectors, including live entertainment, sports, and integrated entertainment districts, providing a diverse range of experiences for fans and guests.
- AEG is committed to forming a perfect balance between creative excellence and business excellence, fostering a diverse and inclusive environment that celebrates collaboration and success.
Company Specialties:
- Live Entertainment
- Concert Promotion
- Festival Production
- Sports
- Venues and Entertainment District Development and Operations
- Corporate Sponsorships and Consulting
Company Website: http://www.aegworldwide.com
ASSUMPTION: AEG's extensive network of venues and brands provides employees with ample opportunities to grow and develop their careers within the company.
📊 Role Analysis
Career Level: This role is at the Manager level, requiring strategic thinking, leadership, and the ability to manage multiple projects and stakeholders simultaneously.
Reporting Structure: The Manager, Marketing Partnerships reports directly to the Senior Manager, Marketing Partnerships and works closely with various teams, including Marketing, Business Development, and Event Operations.
Work Arrangement: This role is on-site, with the primary work location being AEG's headquarters in Los Angeles, CA. However, the role may require occasional travel to events and other AEG venues.
Growth Opportunities:
- Progression to Senior Manager or Director-level roles within the Marketing Partnerships team or other departments within AEG
- Expanding expertise in influencer marketing, business development, and partnership management
- Gaining experience working with high-profile artists, athletes, and brands
ASSUMPTION: AEG's commitment to employee growth and development, along with its extensive network of venues and brands, provides ample opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: AEG's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 800 W. Olympic Boulevard, Suite 305, Los Angeles, CA 90015, US
Geographic Context:
- Los Angeles is a vibrant, multicultural city with a thriving entertainment industry, providing ample opportunities for networking and professional growth.
- The city offers a diverse range of neighborhoods, cultural attractions, and outdoor activities, making it an exciting place to live and work.
- Los Angeles has a Mediterranean climate, with mild winters and warm, dry summers, making it an enjoyable place to live year-round.
Work Schedule: The work schedule for this role is typically Monday through Friday, 9:00 AM to 5:00 PM. However, hours may vary based on event schedules and campaign deadlines, requiring some flexibility and occasional overtime.
ASSUMPTION: AEG's work environment is fast-paced and dynamic, with a strong focus on collaboration, innovation, and excellence. The company values diversity and inclusion, fostering a supportive and engaging work environment for its employees.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- In-person or video interview with the Hiring Manager and other stakeholders
- Final interview with the Senior Manager, Marketing Partnerships
- Background check and offer extension
Key Assessment Areas:
- Influencer marketing expertise and campaign management skills
- Business development and partnership management experience
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with AEG's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in influencer marketing, business development, and partnership management.
- Prepare examples of successful influencer campaigns you've managed, demonstrating your ability to drive brand engagement and revenue growth.
- Research AEG's values and mission, and be prepared to discuss how your personal values align with the company's culture.
ATS Keywords: Influencer Marketing, Campaign Management, Business Development, Partnership Management, Strategic Thinking, Problem Solving, Communication, Presentation, AEG, Marketing Partnerships
ASSUMPTION: AEG's hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring that they are well-suited to the role and the company's values.
🛠️ Tools & Technologies
- Microsoft Office (Outlook, Word, Excel, Teams, Forms)
- CreatorIQ or similar influencer marketing platform
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
ASSUMPTION: AEG provides its employees with the necessary tools and technologies to perform their jobs effectively, including industry-standard software and platforms for marketing, project management, and communication.
👔 Cultural Fit Considerations
Company Values:
- Innovation: AEG values creativity, originality, and continuous improvement in all aspects of its business.
- Artistry: The company fosters a culture of excellence, striving for the highest standards in its events, venues, and experiences.
- Community: AEG is committed to building strong, lasting relationships with its employees, partners, and fans, fostering a sense of belonging and connection.
Work Style:
- Collaborative: AEG values teamwork and encourages employees to work together to achieve common goals.
- Dynamic: The company operates in a fast-paced, ever-changing environment, requiring employees to be adaptable and responsive to change.
- Inclusive: AEG is committed to creating a diverse and inclusive work environment, where all employees feel valued and respected.
Self-Assessment Questions:
- Do I have a proven track record of success in influencer marketing, business development, and partnership management?
- Am I comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do I share AEG's values of innovation, artistry, and community, and am I committed to fostering a collaborative, inclusive work environment?
ASSUMPTION: AEG's values and work style are integral to the company's success, and employees who align with these principles are more likely to thrive in the organization's culture.
⚠️ Potential Challenges
- The fast-paced, dynamic nature of the entertainment industry can be challenging, requiring employees to be adaptable and responsive to change.
- The role may require occasional travel to events and other AEG venues, which can be demanding and time-consuming.
- Managing multiple projects and stakeholders simultaneously can be stressful and require strong organizational skills and time management.
- The competitive nature of the entertainment industry can present challenges in securing and retaining top talent and partners.
ASSUMPTION: AEG's commitment to employee growth and development, along with its extensive network of venues and brands, provides ample opportunities for career advancement within the company, despite these potential challenges.
📈 Similar Roles Comparison
- Unlike other influencer marketing roles, this position focuses on both campaign management and business development, requiring a broader skill set and more strategic thinking.
- In the entertainment industry, influencer marketing is a critical component of brand engagement and revenue growth, making this role particularly valuable and impactful.
- Career progression in this role could lead to senior management or director-level positions within AEG's Marketing Partnerships team or other departments within the company.
ASSUMPTION: This role offers a unique blend of influencer marketing, business development, and partnership management, providing a strong foundation for career growth within AEG and the entertainment industry.
📝 Sample Projects
- Developing and executing an influencer marketing campaign for a major music festival, driving brand engagement and ticket sales
- Securing and managing partnerships with high-profile influencers and brands to enhance AEG's event experiences and drive revenue growth
- Creating and executing promotional campaigns, such as sweepstakes, giveaways, and charitable donations, to support engagement, goodwill, and brand activation efforts
ASSUMPTION: These sample projects demonstrate the breadth and depth of the Manager, Marketing Partnerships role, highlighting the opportunity to make a significant impact on AEG's events and brands.
❓ Key Questions to Ask During Interview
- Can you describe the typical influencer marketing campaigns for AEG's events and brands, and how this role contributes to their success?
- How does this role collaborate with other teams within AEG, such as Marketing, Business Development, and Event Operations?
- What opportunities are there for growth and development within the Marketing Partnerships team and AEG more broadly?
- How does AEG support work-life balance for its employees, particularly in a role that may require occasional travel and overtime?
- What are the most challenging aspects of this role, and how does AEG support its employees in overcoming these obstacles?
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the company's culture, and the opportunities for growth and development within AEG.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in influencer marketing, business development, and partnership management.
- Prepare examples of successful influencer campaigns you've managed, demonstrating your ability to drive brand engagement and revenue growth.
- Research AEG's values and mission, and be prepared to discuss how your personal values align with the company's culture.
- Follow up with AEG's HR department one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
