📌 Core Information
🔹 Job Title: Manager, Marketing Planning & Studio Relations - Japan
🔹 Company: Netflix
🔹 Location: Tokyo, Japan
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Acting as the primary liaison between Netflix teams and external studio partners
- Facilitating the export of titles and campaigns from Japan
- Optimizing workflows and building relationships with key stakeholders across APAC
- Requiring proficiency in both Japanese and English
- Needing strong analytical skills and the ability to collaborate across teams
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with both internal teams and external partners.
📋 Key Responsibilities
✅ Serve as the primary point of contact between Netflix teams and external studio partners
✅ Facilitate the export of titles and campaigns from Japan by providing strategic insights upstream from markets outside of the home territory
✅ Build strong working relationships with key stakeholders in APAC, including Content licensing teams, Social Marketing, Partner Marketing, Title Marketing, PR and PAVs, and APAC Social & PR agencies
✅ Review, prioritize, and track digital assets delivered by studio partners, leading on digital asset management and archiving
✅ Consistently review current operational workflows and identify efficiencies
✅ Utilize reporting tools to analyze top performing content, spot trends, and share best practices for the marketing of licensed content
ASSUMPION: The role involves a mix of strategic planning, project management, and stakeholder engagement, with a focus on driving results through effective collaboration and communication.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 7 years of experience in a creative strategy, strategic planning, or project management role at an advertising agency, brand, or network/studio marketing team
Required Skills:
- Proficiency in Japanese and English
- Ability to build studio partner relationships
- Excellent creative and strategic thinking skills
- Aptitude for numbers and analysis, with high proficiency in Excel/Sheets
- Natural leadership and collaboration skills
- Ability to thrive in a fast-paced and collaborative environment
- Ability to optimize workflows and identify gaps and opportunities
- Creative problem-solving skills
Preferred Skills:
- Exposure to working on high-profile global marketing campaigns
- Working understanding of digital advertising (paid social, display, VOD) and traditional advertising (OOH, TV, Cinema, Radio, Print) and social media platforms
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving results through strategic planning and effective collaboration.
💰 Compensation & Benefits
Salary Range: Industry standard for a mid-level marketing manager role in Tokyo, Japan is ¥8,000,000 - ¥12,000,000 per year (approximately $70,000 - $105,000 USD). This is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
Benefits:
- Competitive health, dental, and vision insurance
- 401(k) matching
- Generous time off and paid holidays
- Employee stock purchase plan
- Tuition reimbursement
Working Hours: Full-time position with standard Japanese working hours (9:00 AM - 5:30 PM, Monday - Friday) with flexibility for occasional remote work
ASSUMPTION: Netflix offers competitive compensation and benefits packages, with a focus on work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees (Global), with a significant presence in Japan
Founded: 1997, with a focus on streaming services since 2007
Company Description:
- Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries
- Members can enjoy TV series, films, and games across a wide variety of genres and languages
- Netflix is known for its innovative approach to content creation and distribution, focusing on original content and data-driven decision-making
Company Specialties:
- Streaming services
- Original content creation
- Data-driven decision-making
- Global entertainment distribution
Company Website: https://www.netflix.com/jp/
ASSUMPTION: Netflix is a well-established and highly successful entertainment provider, with a strong focus on innovation and data-driven decision-making.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to the Senior Manager, Marketing Planning based in Japan
Work Arrangement: On-site with flexibility for occasional remote work
Growth Opportunities:
- Potential to grow into a senior management role within the Marketing Planning team
- Opportunities to work on high-profile global marketing campaigns and gain international experience
- possibility to transition into other areas of the business, such as content creation or distribution, as the company continues to expand
ASSUMPTION: This role offers strong growth potential within the Marketing Planning team and opportunities to gain international experience and exposure to other areas of the business.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Tokyo, Japan
Geographic Context:
- Tokyo is the capital and largest city of Japan, with a population of over 13 million
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Tokyo is a major hub for the entertainment industry in Asia
Work Schedule: Standard Japanese working hours (9:00 AM - 5:30 PM, Monday - Friday) with flexibility for occasional remote work
ASSUMPTION: The work environment at Netflix is collaborative, innovative, and fast-paced, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth behavioral and situational interviews with cross-functional stakeholders
- Final interview with the senior manager or director
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Netflix's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Demonstrate your understanding of Netflix's business and the entertainment industry in Japan
- Showcase your ability to work effectively with both internal teams and external partners
ATS Keywords: Marketing Planning, Studio Relations, Strategic Partner, APAC, Licensing, Workflow Optimization, Collaboration, Stakeholder Management, Data Analysis, Campaign Development, Global Marketing
ASSUMPTION: The interview process at Netflix is comprehensive and designed to assess the candidate's strategic thinking, communication, and collaboration skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel/Sheets, PowerPoint, Word)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- Video conferencing tools (e.g., Zoom, Google Meet)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite, project management tools, and data analysis tools, with a working knowledge of marketing automation and video conferencing tools.
👔 Cultural Fit Considerations
Company Values:
- Inclusion
- Integrity
- Perseverance
- Courage
- Curiosity
- Joy
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Fast-paced and dynamic
- Focused on results and impact
Self-Assessment Questions:
- How do you approach building and maintaining relationships with diverse stakeholders, both internally and externally?
- Can you provide an example of a time when you had to adapt to a significant change in a project or campaign, and how did you ensure its success?
- How do you balance the need for strategic planning with the need for agility and flexibility in a fast-paced environment?
ASSUMPTION: Netflix values candidates who are collaborative, data-driven, innovative, and results-oriented, with a strong ability to adapt to change and work effectively in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities across APAC
- Balancing long-lead campaign planning with short-term tactical needs
- Navigating cultural differences and time zone challenges when working with international partners
- Keeping up with the fast-paced and ever-evolving entertainment industry
ASSUMPTION: The role presents unique challenges related to managing multiple stakeholders, balancing long-term planning with short-term needs, and navigating cultural differences and industry evolution.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on strategic planning and stakeholder management, with a lesser emphasis on day-to-day tactical execution
- Compared to other marketing roles at Netflix, this position has a more global focus, with a significant emphasis on working with international partners and stakeholders
- Career progression in this role may lead to senior management positions within the Marketing Planning team or opportunities to transition into other areas of the business
ASSUMPTION: This role is unique in its focus on strategic planning, stakeholder management, and global collaboration, with strong potential for career growth within the Marketing Planning team or other areas of the business.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a high-profile global film release, in collaboration with external studio partners and internal teams
- Optimizing workflows and identifying efficiencies in the content licensing process, resulting in significant cost savings and improved turnaround times
- Building and maintaining strong relationships with key stakeholders in APAC, leading to improved collaboration and increased content licensing opportunities
ASSUMPTION: The role involves a mix of strategic planning, project management, and stakeholder engagement, with a focus on driving results through effective collaboration and communication.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging marketing campaign you've worked on, and how you overcame any obstacles to ensure its success?
- How do you approach building and maintaining relationships with external studio partners, and how do you ensure their needs are met while also driving results for Netflix?
- Can you provide an example of a time when you had to adapt to a significant change in a project or campaign, and how did you ensure its success?
- How do you balance the need for strategic planning with the need for agility and flexibility in a fast-paced environment?
- What opportunities are there for growth and development within the Marketing Planning team, and how does this role contribute to those opportunities?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's needs and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Demonstrate your understanding of Netflix's business and the entertainment industry in Japan
- Showcase your ability to work effectively with both internal teams and external partners
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
