Manager, Marketing & Revenue Generation

📌 Core Information

🔹 Job Title: Manager, Marketing & Revenue Generation

🔹 Company: City of Vancouver

🔹 Location: Vancouver, British Columbia, Canada

🔹 Job Type: Temporary Full-Time

🔹 Category: Government Administration

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Work Arrangement: Hybrid

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading a team to develop and implement strategic marketing plans
• Increasing revenue and visitation for Park Board services
• Managing budgets and external contractors
• Collaborating with senior leaders and business units
• Analyzing marketing data and reporting results

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in marketing and revenue generation to drive results and meet objectives.

📋 Key Responsibilities

✅ Develop, implement, and manage integrated, multi-channel consumer marketing programs to promote Park Board services and increase revenue

✅ Lead the development and management of the Park Board brand, ensuring consistency across all communication channels

✅ Collaborate with business units to understand their initiatives, priorities, and issues to provide marketing guidance

✅ Identify emerging issues and opportunities within revenue-generating service areas and recommend appropriate marketing and communication approaches

✅ Manage budgets and processes to execute marketing initiatives in a cost-effective, timely fashion, and manage external contractors as required

✅ Work collaboratively with senior Park Board leaders to drive shared goals and provide managerial backup as required

✅ Conduct marketing analysis and reporting, sharing results across cross-functional teams to inform and adjust strategy for future initiatives

✅ Maintain current industry practices and market trends, evaluate and communicate consumer trends relating to Park Board business lines, and identify opportunities and risks

✅ Develop, build, and maintain working relationships and understanding within the team, internal clients, and stakeholders, creating an environment of trust and credibility through clear, accurate, open, and timely two-way communication

✅ Review current marketing efforts across all business units to identify opportunities in streamlining processes for greater alignment and cohesion to maximize results

✅ Lead and mentor staff by providing clear direction, ongoing feedback, coaching, training, and development, hiring, and termination, discipline, performance, and attendance management

✅ Prioritize working through an evidence-based approach for marketing planning and ensure plans perform against set objectives

ASSUMPION: This role requires a high level of business and political acumen, judgment, and diplomacy, including the handling of confidential and sensitive subject matter and reputational issues.

🎯 Required Qualifications

Education: Minimum bachelor's degree in marketing, communication, or business, or clear demonstration of related experience

Experience: Five (5) years' experience leading a team with a focus on marketing and revenue generation in a role that includes managing multiple concurrent marketing initiatives preferred

Required Skills:

• Proven leadership skills and experience leading a team
• Strong marketing and revenue generation experience
• Budget management experience
• Excellent communication and collaboration skills
• Ability to work in a diverse and complex environment
• Knowledge of local government operations and processes, intergovernmental relations, and roles and responsibilities of orders of government is an asset

Preferred Skills:

• Experience working in a unionized environment
• Knowledge of municipal corporate financial policy, processing contracts, and financial systems
• Experience with the Think Big Revenue Strategy

ASSUMPION: Candidates should have a strong background in marketing and revenue generation, with a proven track record of driving results and leading teams to achieve organizational goals.

💰 Compensation & Benefits

Salary Range: CAD 97,032 to CAD 121,294 per year

Benefits:

• Health and dental benefits
• Pension plan
• Employee assistance program
• Flexible work arrangements
• Professional development opportunities

Working Hours: 40 hours per week, with flexible work arrangements available

ASSUMPION: The salary range provided is based on the Park Board's pay grade RNG-080. Benefits information is based on typical government employee benefits packages.

📌 Applicant Insights

🔍 Company Context

Industry: Government Administration

Company Size: 5,001-10,000 employees

Founded: 1886

Company Description:

• Do your best work here.
• At the City of Vancouver, we're looking for great people who want to make a real difference in their communities.
• Join us to be part of a smart, innovative team looking to build a great city today and tomorrow.

Company Specialties:

• City Government

Company Website: vancouver.ca

ASSUMPTION: The City of Vancouver is a large, diverse organization with a strong commitment to community engagement and innovation. As a government agency, it offers a stable work environment with opportunities for professional growth and development.

📊 Role Analysis

Career Level: Managerial

Reporting Structure: Reports directly to the Park Board's Associate Director, Communications, Engagement & Marketing, and works closely with senior leaders within the Park Board's Business Services and Recreation teams

Work Arrangement: Hybrid, with a flexible work program allowing staff to work a hybrid work week from locations that are a daily commutable distance from their work at a City worksite

Growth Opportunities:

• Potential for career progression within the Park Board or City of Vancouver
• Opportunities to work on high-impact projects and initiatives
• Access to professional development and training opportunities

ASSUMPTION: This role offers opportunities for career growth and development within the City of Vancouver, with a focus on driving results and making a meaningful impact on the community.

🌍 Location & Work Environment

Office Type: Hybrid, with a focus on collaboration and teamwork

Office Location(s): 453 W 12th Ave, Vancouver, BC V5Y 1V4, CA and 2675 Yukon St, Vancouver, BC V5Y 3P9, CA

Geographic Context:

• Vancouver is a coastal city in British Columbia, Canada, known for its mild climate, natural beauty, and cultural diversity
• The Park Board portfolio covers a diverse range of consumer-facing lines of business, including Recreation and Business Services
• The Manager, Marketing and Revenue Generation role is based in Vancouver, with a focus on driving visitation and revenue for Park Board services

Work Schedule: 40 hours per week, with flexible work arrangements available

ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, with a focus on driving results and supporting the needs of the team and business units.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with hiring manager and/or team members
• Final interview with senior leadership
• Reference and background check

Key Assessment Areas:

• Marketing and revenue generation experience
• Leadership and team management skills
• Budget management and financial acumen
• Communication and collaboration skills
• Understanding of local government operations and processes

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your marketing and leadership experience
• Research the City of Vancouver and Park Board to demonstrate your understanding of the organization and its mission

ATS Keywords: Marketing, Revenue Generation, Leadership, Budget Management, Strategic Planning, Team Management, Communication, Collaboration, Market Analysis, Brand Management, Project Management, Data Analysis, Consumer Trends, Coaching, Mentoring, Crisis Management, Government Administration, Local Government, Park Board, Business Services, Recreation

ASSUMPTION: The City of Vancouver uses an Applicant Tracking System (ATS) to manage job applications. Including relevant ATS keywords in your resume can help your application be shortlisted for review.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• Marketing automation tools (e.g., Mailchimp, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The City of Vancouver uses a range of tools and technologies to support its operations and drive results. Familiarity with these tools and technologies is an asset for this role.

👔 Cultural Fit Considerations

Company Values:

• Respect and dignity
• Integrity and accountability
• Excellence and continuous learning
• Collaboration and teamwork
• Inclusion and diversity

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving objectives
• Adaptable and responsive to change
• Transparent and open communication
• Committed to public service and community engagement

Self-Assessment Questions:

• How do you align with the City of Vancouver's values and work style?
• Can you provide an example of a time when you drove results through strategic marketing and leadership?
• How do you approach working with diverse teams and stakeholders to achieve shared goals?

ASSUMPTION: The City of Vancouver values a strong cultural fit with its employees, with a focus on collaboration, teamwork, and a commitment to public service.

⚠️ Potential Challenges

• Managing multiple marketing initiatives and teams simultaneously
• Working with a diverse range of business units and stakeholders
• Balancing marketing and revenue generation objectives with operational constraints
• Navigating a large, complex organization with multiple layers of approval and decision-making
• Adapting to changes in the political and regulatory environment

ASSUMPTION: This role presents unique challenges and opportunities, requiring a strategic mindset, strong leadership skills, and the ability to navigate a complex, dynamic environment.

📈 Similar Roles Comparison

• This role is unique in its focus on driving revenue and visitation for Park Board services within a government agency
• Similar roles in the private sector may have a stronger focus on profit-driven objectives and competitive market dynamics
• Career paths in government administration may differ from those in the private sector, with a greater emphasis on public service and community engagement

ASSUMPTION: While this role shares similarities with other marketing and revenue generation roles, its unique context within a government agency requires a strong understanding of local government operations and processes.

📝 Sample Projects

• Developing and implementing a marketing campaign to increase visitation and revenue for a new Park Board attraction
• Conducting market research and analysis to inform strategic marketing planning for a portfolio of Park Board services
• Managing a team to execute a large-scale event or promotion, driving results and maximizing return on investment

ASSUMPTION: The specific projects and initiatives for this role will vary depending on the priorities and needs of the Park Board and City of Vancouver.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing efforts across all business units and how this role will help streamline processes for greater alignment and cohesion?
• How does this role fit into the broader strategic objectives of the Park Board and City of Vancouver?
• What are the key priorities and challenges facing the Park Board and how can this role help address them?
• How does the City of Vancouver support the professional development and growth of its employees?
• What is the team structure and dynamics for this role, and how does it collaborate with other business units and stakeholders?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to driving results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your marketing and leadership experience
• Research the City of Vancouver and Park Board to demonstrate your understanding of the organization and its mission
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.