Manager, Marketing Services

📌 Core Information

🔹 Job Title: Manager, Marketing Services

🔹 Company: Ingram Content Group

🔹 Location: La Vergne, Tennessee, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing campaigns for Ingram’s digital distribution platform, CoreSource
• Creating go-to-market strategies for new data-driven products and services
• Supervising a marketing specialist and collaborating with various teams
• Focusing on driving awareness, improving customer retention, and growing market share and revenue

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in B2B marketing to effectively manage campaigns and teams.

📋 Key Responsibilities

✅ Develops and executes creative marketing strategies specifically for brands/services targeting B2B affiliate partners

✅ Delivers effective and audience-engaging marketing and relevant content to generate awareness, customer conversion, and/or sales/revenue of brand/business service

✅ Develops and implements content and keyword strategies to support SEO and SEM marketing plans and campaigns

✅ Generates actionable observations, insights, conclusions, and recommendations from data to drive site improvements and optimize business performance

✅ Supervises marketing team and ensures they deliver performance-driven marketing strategy, plan, and deliverables to budget and timelines

✅ Project management of marketing campaigns and content development across all media outlets for the brand/business service

✅ Provides regular updates on status and performance of marketing projects and initiatives

✅ Focuses on performance improvements and return on investment, with a clear link between marketing activities and sales/revenue

✅ Establishes benchmark metrics and best practices; regularly reporting metrics and recommendations to business unit owners and product marketing teams

✅ Maintains active communication with all relevant business units, collecting information such as market requirements, industry insight, and customer feedback to incorporate in marketing strategy

ASSUMPTION: This role requires strong project management, communication, and analytical skills to effectively manage campaigns, teams, and data.

🎯 Required Qualifications

Education: Bachelor's Degree or equivalent experience

Experience: 1 year of team management and 5 years in B2B marketing

Required Skills:

• Proven experience in managing B2B marketing programs
• Strong leadership and team management skills
• Excellent communication and collaboration skills
• Data-driven mindset with strong analytical skills
• Proficient in marketing automation tools and SEO/SEM strategies

Preferred Skills:

• Knowledge of marketing programs and resources, including Customer.io, Google Analytics, marketing automation, etc.
• Experience working closely with business leaders and stakeholders
• Experience using Zoom webinar platform

ASSUMPTION: Candidates with experience in the book publishing industry or digital distribution platforms may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $83,230 - $105,532 (This range represents the anticipated low and high end of the salary for this position. It will be determined by factors including but not limited to: the applicant’s education, experience, knowledge, skills, and abilities, geographic location, as well as internal equity and alignment with market data.)

Benefits:

• Highly competitive compensation package with generous benefits beginning on the first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental, and Health Care FSA
• 15 vacation days, 12 sick days, and 3 personal days accrued annually
• 401K match, Life and AD&D, Employee Assistant programs, Group Legal, and more
• Wellness program with access to on-site gym and basketball court for associates
• Encouraged continued education with tuition reimbursement program
• Financial and in-kind opportunities to engage with non-profits in your community
• Casual dress code

Working Hours: Full-time position with standard business hours (Monday-Friday, 8:00 AM - 5:00 PM)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Book and Periodical Publishing

Company Size: 1,001-5,000 employees (Medium-sized company, offering a mix of corporate structure and personal connections)

Founded: Ingram Industries Inc. was founded in 1964, with Ingram Content Group being a part of it since then

Company Description:

• Connects people with content in all forms, providing comprehensive services for publishers, retailers, libraries, and educators
• Offers digital and physical book distribution, print-on-demand, and digital learning services
• Emphasizes technology, innovation, and creativity in its operations

Company Specialties:

• Wholesale book distribution
• Print on demand
• Full-service distribution
• Digital content distribution

Company Website: http://www.ingramcontent.com

ASSUMPTION: Ingram Content Group is a well-established company in the book publishing industry, offering a mix of traditional and innovative services.

📊 Role Analysis

Career Level: Mid-level management role with potential for growth within the marketing department or the company

Reporting Structure: Reports directly to the Director of Marketing Services, with potential oversight of a marketing specialist

Work Arrangement: On-site, full-time position with standard business hours and the possibility of occasional remote work for meetings or events

Growth Opportunities:

• Potential advancement to a Director or Senior Manager role within the marketing department
• Expansion of responsibilities to include additional brands or services
• Opportunities to develop and implement new marketing strategies and campaigns

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Corporate office environment with on-site amenities such as a gym and basketball court

Office Location(s): 14 Ingram Blvd, La Vergne, TN 37086, USA

Geographic Context:

• La Vergne, Tennessee, is a suburb of Nashville, offering a mix of urban and suburban living
• The area provides easy access to outdoor recreation, cultural attractions, and a vibrant music scene
• La Vergne has a lower cost of living compared to other major cities in the United States

Work Schedule: Standard business hours with the possibility of occasional overtime or weekend work for events or campaigns

ASSUMPTION: The La Vergne office offers a professional work environment with access to on-site amenities and a lower cost of living compared to other major cities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess qualifications and fit
• In-depth behavioral and situational interviews to evaluate problem-solving skills and cultural fit
• Final interview with the hiring manager or a panel of stakeholders to discuss the role and company culture

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Leadership and team management skills
• Communication and collaboration abilities

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the company's mission
• Prepare examples of successful marketing campaigns or projects you've led to discuss during the interview

ATS Keywords: Marketing campaigns, B2B marketing, content creation, SEO, SEM, data analysis, project management, team management, customer retention, market strategy, digital marketing, traditional marketing, collaboration, communication, performance metrics, audience engagement

ASSUMPTION: The application process for this role is likely to be competitive, requiring strong marketing experience and a well-crafted resume and cover letter.

🛠️ Tools & Technologies

• Customer.io
• Google Analytics
• Marketing automation tools
• SEO and SEM tools
• Zoom webinar platform

ASSUMPTION: Familiarity with marketing automation tools, SEO/SEM strategies, and the Zoom webinar platform is beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable

Work Style:

• Data-driven
• Creative
• Adaptable
• Results-oriented

Self-Assessment Questions:

• How have you successfully developed and executed marketing campaigns for B2B products or services in the past?
• Can you provide an example of a time when you used data to drive marketing strategy and improve performance?
• Describe your experience working with and managing teams. How have you ensured their success and driven results?

ASSUMPTION: Ingram Content Group values candidates who are customer-focused, innovative, collaborative, and accountable, with a data-driven, creative, adaptable, and results-oriented work style.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise
• Balancing multiple marketing campaigns and projects simultaneously
• Adapting to changes in the market or company priorities
• Working with stakeholders across different departments and teams

ASSUMPTION: This role may present challenges in managing teams, balancing multiple projects, and adapting to changes, requiring strong leadership, organization, and communication skills.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a stronger emphasis on B2B marketing and data-driven strategies
• Ingram Content Group offers a mix of corporate structure and personal connections, providing opportunities for professional growth and development
• This role may offer more opportunities for growth and advancement within the marketing department or the company as a whole compared to similar roles in smaller organizations

ASSUMPTION: This role offers unique opportunities for professional growth and development within the marketing department and the company as a whole compared to similar roles in smaller organizations.

📝 Sample Projects

• Developing and executing a marketing campaign for a new data-driven product or service launch
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
• Managing a team to create and implement a content marketing strategy that improves customer engagement and retention

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, focusing on marketing strategy, data analysis, and team management.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• How does Ingram Content Group support the professional growth and development of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Ingram Content Group foster a collaborative and innovative work environment?

ASSUMPTION: These interview questions help assess the role's fit within the organization, the team's dynamics, and the company's commitment to professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter demonstrating your understanding of the role and the company's mission
• Prepare examples of successful marketing campaigns or projects you've led to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.