📌 Core Information
🔹 Job Title: Manager, Marketing Specialist
🔹 Company: Travelers
🔹 Location: Hartford, Connecticut, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns aligned with business unit needs
- Collaborating with marketing and business partners to create marketing strategies
- Managing moderately complex campaigns, including content development and project management
- Staying current with market trends and incorporating innovative concepts into campaigns
ASSUMPTION: This role requires a balance of creative and strategic thinking, as well as strong project management skills to successfully execute marketing campaigns that meet business objectives.
📋 Key Responsibilities
✅ Develops and executes moderately complex integrated marketing campaigns aligned with specific business unit needs
✅ Collaborates with marketing and business partners to create and execute marketing strategies
✅ Manages campaign content development, including writing, editing, and shepherding material through the review/approval process
✅ Executes traditional and digital marketing tactics for moderately complex campaigns
✅ Monitors and analyzes campaign effectiveness, and recommends adjustments as appropriate
✅ Reviews and analyzes research on business and consumer insights, and provides input to business leaders
✅ Maintains and refreshes campaign content and tactics as needed
✅ Supports agency and industry events by executing marketing components and contributing to key message development
✅ Partners with functional business partners and enterprise partners to implement new marketing approaches and brainstorm owned, earned, and paid tactics
✅ Consults with field staff regarding the effective use of campaign material/tactics to enable the sales process
✅ Acts as Project Manager for small to mid-sized projects and campaigns
✅ Stays attuned to relevant market conditions and trends to drive effective messaging and tactics to targeted audiences
✅ Integrates new marketing concepts, tools, and technology into campaign development
ASSUMPTION: The role involves a mix of strategic planning, creative execution, and project management, with a focus on delivering results that meet business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or a related field (or equivalent experience)
Experience: Minimum of 4 years of experience in a marketing-related field and 4 years supporting the management of integrated campaigns
Required Skills:
- Intermediate written and verbal communication skills
- Intermediate project management and organizational skills
- Intermediate consulting skills
- Intermediate analytical and strategic thinking skills
- Intermediate presentation skills
- Intermediate skill/competency level: demonstrates solid knowledge and ability; can apply the competency with minimal or no guidance, in the full range of typical situations. Requires guidance handling novel or more complex situations.
Preferred Skills:
- Experience with marketing automation tools
- Experience with CRM systems
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM systems would be beneficial for this role, as they are commonly used in marketing departments.
💰 Compensation & Benefits
Salary Range: $96,400.00 - $159,100.00 per year
Benefits:
- Health Insurance
- Retirement: 401(k) match, Pension Plan, and Paying it Forward Savings Program for student loan debt
- Paid Time Off: Minimum of 20 days annually, plus nine paid company Holidays
- Wellness Program: Tools, discounts, and resources for achieving wellness goals and caregiving needs, plus free professional counseling services
- Volunteer Encouragement: Matching Gift and Volunteer Rewards program
Working Hours: Full-time position, typically 40 hours per week
ASSUMPTION: The salary range provided is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity, and location of the role; the skills, education, training, credentials, and experience of the candidate; and other conditions of employment.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: 1853
Company Description:
- Travelers provides insurance coverage for personal and commercial customers
- Offers a wide range of property casualty insurance products
- Known for innovation and industry leadership, including writing the first auto and space travel policies
Company Specialties:
- Property and casualty insurance
- Commercial insurance
- Personal insurance
Company Website: http://www.travelers.com
ASSUMPTION: Travelers is a well-established insurance company with a strong reputation for innovation and industry leadership. This role offers the opportunity to work in a large organization with a significant presence in the insurance industry.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to the Marketing Manager or similar role
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential to take on more responsibility and advance to a senior marketing role
- Opportunities to work on high-visibility campaigns and projects
- possibility to move into a different functional area within the marketing department or the broader organization
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 485 Lexington Avenue, New York, NY 10017-2630, US and 1 Tower Sq, Hartford, CT 06103, US
Geographic Context:
- Hartford, Connecticut, is the capital of the state and has a population of approximately 125,000
- The city is known for its rich history, cultural attractions, and outdoor recreation opportunities
- Hartford is located in the Hartford-Springfield Knowledge Corridor, a major economic region in the Northeast United States
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for project demands
ASSUMPTION: The work environment is a corporate headquarters, which may offer opportunities for collaboration and learning from colleagues across different departments and functions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with the Marketing Manager or similar role
- Background check and offer
Key Assessment Areas:
- Marketing and campaign management skills
- Communication and presentation skills
- Project management and organizational skills
- Analytical and strategic thinking skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing and campaign management experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience match the requirements
- Prepare examples of marketing campaigns you have managed and their outcomes
- Be ready to discuss your approach to project management and how you handle multiple priorities
ATS Keywords: Marketing, Campaign Management, Project Management, Strategic Thinking, Analytical Skills, Communication, Collaboration, Insurance Industry
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the department. It is essential to be prepared for a range of interview formats and assessment methods.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics 365)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: The specific tools and technologies used may vary depending on the department and the organization's needs. Familiarity with marketing automation tools and CRM systems is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Taking care of our customers, our communities, and each other
- Delivering on our promises
- Acting with integrity and honesty
- Fostering an inclusive environment
- Encouraging innovation and continuous learning
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering outcomes
- Adaptable and responsive to change
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you demonstrate your commitment to taking care of customers, communities, and each other in your daily work?
- Can you provide an example of a time when you delivered on a promise, even in the face of challenges or setbacks?
- How do you approach working with diverse teams and fostering an inclusive environment?
ASSUMPTION: Travelers values a collaborative and inclusive work environment, and candidates should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- Working in a large organization may present opportunities for career growth but may also involve more bureaucracy and slower decision-making
- Managing multiple projects and priorities may require strong project management and organizational skills
- The insurance industry can be competitive and dynamic, requiring adaptability and continuous learning
- The role may require occasional travel to attend industry events or meet with clients
ASSUMPTION: While this role offers many opportunities for career growth and development, it also presents challenges that require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position focuses more on campaign execution and less on strategic planning
- This role may involve more collaboration with business partners and less focus on external agency relationships
- Career progression may involve moving into a senior marketing role or transitioning to a different functional area within the marketing department or the broader organization
ASSUMPTION: This role offers a unique blend of campaign execution, collaboration, and project management, with opportunities for career growth and development within the marketing department and the broader organization.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new insurance product
- Managing a rebranding project for a business unit, including updating marketing materials and digital assets
- Collaborating with business partners to create and execute a targeted marketing campaign to increase sales in a specific region
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of collaboration required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does the company support the professional development and growth of its marketing employees?
- Can you provide an example of a successful marketing campaign that the company has executed recently, and what made it successful?
- How does the company measure the success of its marketing campaigns, and how is this information used to inform future campaigns?
- What are the most significant challenges facing the marketing department in the next 1-2 years, and how does this role contribute to addressing them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing and campaign management experience
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience match the requirements
- Prepare examples of marketing campaigns you have managed and their outcomes
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
