📌 Core Information
🔹 Job Title: Manager, Marketing Strategy
🔹 Company: NBCUniversal
🔹 Location: Miami, Florida, United States
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Orchestrating promotional campaigns across various entertainment properties
- Managing projects and collaborating with diverse stakeholders
- Building campaign amplification plans and overseeing promotional assets
- Ensuring cohesive marketing efforts that span multiple platforms within Telemundo and NBCU ecosystems
ASSUMPTION: This role requires a strategic thinker with strong project management skills and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for entertainment properties, including scripted series, reality shows, and specials
✅ Collaborate with stakeholders, including creative, social/digital, network shows, external partners, local stations, and PR
✅ Manage talent requests and coordinate planning with stakeholders
✅ Conduct marketing campaign recaps and identify cross-promotion opportunities
✅ Request and distribute promotional assets through various operational systems
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 5 years of experience, ideally in media or entertainment
Required Skills:
- Strategic Planning and Execution
- Stakeholder Collaboration
- Campaign Management and Analysis
- Project Management
- Strong Communication and Presentation Skills
- Bilingual (Spanish and English)
Preferred Skills:
- Knowledge of entertainment programming formats
- Experience with cross-promotion and synergies across multiple outlets
ASSUMPTION: Candidates with experience in media or entertainment and a proven track record in strategic planning and execution are strongly preferred.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Manager-level role in the Entertainment industry in Miami, FL)
Benefits:
- Comprehensive health, dental, and vision plans
- 401(k) with company match
- Paid time off and holidays
- Employee discounts on NBCUniversal products and services
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility and occasional overtime as needed
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: NBCUniversal is a leading entertainment and news company that creates and distributes world-class content across various platforms, including film, television, streaming, and theme parks.
Company Size: NBCUniversal is a large company with over 10,000 employees, offering ample opportunities for growth and collaboration.
Founded: NBCUniversal was founded in 2004 as a result of the merger between NBC and Universal Studios.
Company Description:
- NBCUniversal creates and distributes world-class content across its portfolio of film, television, and streaming services
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- Strives to foster a diverse, equitable, and inclusive culture where employees feel supported, embraced, and heard
Company Specialties:
- Content creation and distribution
- Theme parks and consumer experiences
- News and entertainment broadcasting
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal's large size and diverse portfolio of brands offer candidates a dynamic and challenging work environment with numerous opportunities for growth and development.
📊 Role Analysis
Career Level: Managerial level, reporting directly to the VP of Marketing Strategy
Reporting Structure: This role does not have direct reports but will collaborate with various teams and stakeholders
Work Arrangement: On-site, with some flexibility and occasional travel required
Growth Opportunities:
- Potential to work on high-profile projects and campaigns
- Opportunities to learn from and collaborate with experienced industry professionals
- Possibility to advance within the marketing department or explore other roles within NBCUniversal
ASSUMPTION: This role offers a unique opportunity to gain experience in marketing strategy for a leading entertainment company and work on high-profile projects.
🌍 Location & Work Environment
Office Type: NBCUniversal's Miami office is a modern and collaborative workspace
Office Location(s): 2350 NW 117 Place, Miami, Florida 33182, United States
Geographic Context:
- Miami is a vibrant and multicultural city with a thriving entertainment industry
- The office is located in the Doral area, offering easy access to various amenities and public transportation
- Miami's diverse population and cultural scene provide a rich backdrop for entertainment marketing campaigns
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility and occasional overtime as needed
ASSUMPTION: The Miami office provides a dynamic and engaging work environment, with ample opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person interview at NBCUniversal's Miami office
- Final interview with the VP of Marketing Strategy
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with NBCUniversal's values
Application Tips:
- Tailor your resume and cover letter to highlight your strategic planning and execution experience, as well as your ability to work effectively with stakeholders
- Prepare examples of your marketing strategies and campaigns, focusing on their impact and results
- Be ready to discuss your knowledge of the entertainment industry and NBCUniversal's brands
ATS Keywords: Marketing Strategy, Campaign Planning, Stakeholder Management, Project Management, Entertainment Marketing, NBCUniversal, Telemundo, Scripted Series, Reality Shows, Specials
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit within NBCUniversal.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Inclusion: We strive to create an inclusive culture where everyone feels valued and heard
- Empowerment: We empower our employees to take ownership of their roles and drive results
- Excellence: We strive for excellence in all that we do, from content creation to customer experiences
Work Style:
- Collaborative: We work closely with various teams and stakeholders to achieve our goals
- Adaptable: We embrace change and adapt to new challenges and priorities
- Results-driven: We focus on delivering results and driving business impact
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you comfortable managing multiple projects and deadlines?
- Do you have a proven track record of driving results through strategic planning and execution?
ASSUMPTION: Candidates who are adaptable, collaborative, and results-driven will be well-suited to NBCUniversal's culture and work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changing priorities and shifting timelines
- Collaborating effectively with diverse stakeholders, including creative teams, network shows, and external partners
- Working in a fast-paced and dynamic entertainment industry
ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and effective communication with stakeholders.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on entertainment marketing strategy for scripted series, reality shows, and specials
- This role offers the opportunity to work on high-profile projects and collaborate with experienced industry professionals
- Career progression may include advancing within the marketing department or exploring other roles within NBCUniversal
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on entertainment marketing strategy and collaboration with various stakeholders.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new scripted series, including promotional assets, amplification plans, and cross-promotion opportunities
- Managing the launch campaign for a reality show, including coordinating with creative teams, network shows, and external partners
- Conducting a marketing campaign recap and identifying synergies across Telemundo and NBCU outlets for a special event
ASSUMPTION: These sample projects illustrate the strategic planning, execution, and analysis required for this role, as well as the collaboration with various stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing strategy process for an entertainment property?
- How does this role collaborate with other marketing teams and departments within NBCUniversal?
- What are the key priorities for this role in the first 90 days?
- How does NBCUniversal support the growth and development of its employees?
- What are the most challenging aspects of working in entertainment marketing, and how does this role address them?
ASSUMPTION: These questions will help candidates better understand the role's responsibilities, work environment, and growth opportunities within NBCUniversal.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic planning and execution experience, as well as your ability to work effectively with stakeholders
- Prepare examples of your marketing strategies and campaigns, focusing on their impact and results
- Be ready to discuss your knowledge of the entertainment industry and NBCUniversal's brands
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
