📌 Core Information
🔹 Job Title: Manager, Marketing Strategy Advisory
🔹 Company: Visa
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving strategy and go-to-market approach for Marketing Services across the EU
- Establishing partnerships with local marketing services teams and other Visa stakeholders
- Developing client-specific marketing strategies to enhance revenue and client engagement
- Managing the pipeline and driving revenue and margin outcomes for the business
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively across multiple teams and functions.
📋 Key Responsibilities
✅ Collaborate with regional and local teams to identify client growth opportunities
✅ Provide marketing strategy consultancy and support hands-on execution
✅ Develop client-specific strategies for conversion/activation, early card activation, usage, retention, and full card lifecycle
✅ Establish relationships with key clients and lead communication strategy and implementation
✅ Implement robust marketing measurement frameworks and analyze all marketing implementation programs
✅ Drive revenue and margin outcomes for the business and support local marketing services teams in achieving annual targets
✅ Manage the pipeline and share knowledge and expertise with internal stakeholders
ASSUMPTION: This role involves a mix of strategic planning, client management, and hands-on execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in growth marketing strategies, customer lifecycle marketing, and portfolio conversion/migration
Required Skills:
- Growth Marketing Strategy
- Data-Driven Marketing
- Customer Lifecycle Marketing
- Payment Portfolio Management
- Presentation and Communication Skills
- Client Relationship Management
- Collaborative Skills
- Performance Under Pressure
Preferred Skills:
- Experience in portfolio management, marketing, or proposition development
- Fluency in additional European languages
ASSUMPTION: Candidates with experience in the payments industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Competitive benefits package
- Employee stock purchase plan
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
Working Hours: Full-time, with flexibility for hybrid work arrangement
ASSUMPTION: Visa offers competitive compensation and benefits packages for roles of this level and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Visa was founded in 1958 and has since grown into a world-renowned brand in the payments industry.
Company Description:
- Visa is a global payments technology company that enables fast, secure, and reliable digital currency transactions
- The company's mission is to uplift everyone, everywhere by being the best way to pay and be paid
- Visa offers a range of products and services, including credit, debit, and prepaid cards, as well as digital wallet solutions
Company Specialties:
- Global payments technology
- Digital currency transactions
- Credit, debit, and prepaid cards
- Digital wallet solutions
Company Website: Visa Careers
ASSUMPTION: Visa's extensive global presence and expertise in the payments industry make it an attractive employer for professionals seeking a challenging and rewarding career in a dynamic field.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for career growth and development within Visa's Marketing Services team.
Reporting Structure: The Marketing Strategy Manager will report directly to the Marketing Strategy Advisory Lead and collaborate with various internal teams, including Marketing Services, Visa Consulting and Analytics, Product, and Sales.
Work Arrangement: This is a hybrid position, with an expectation of working onsite a few days per week.
Growth Opportunities:
- Potential to advance to senior management roles within the Marketing Services team
- Opportunities to work on high-impact projects and drive strategic initiatives
- Exposure to a diverse range of clients and industries, fostering continuous learning and skill development
ASSUMPTION: This role offers strong potential for career growth and development within Visa's Marketing Services team, with opportunities to take on increased responsibility and advance to senior management positions.
🌍 Location & Work Environment
Office Type: Visa's London office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 900 Metro Center Blvd, Foster City, California, US; 12301 Research Blvd, Austin, TX 78759, US; 1004 NW 65th Ave, Miami, FL 33126, US; 1 Market St, San Francisco, CA 94105, US; 900 Metro Center Blvd, Foster City, CA 94404, US
Geographic Context:
- London is a major global financial hub, providing ample opportunities for networking and professional growth
- The city offers a vibrant cultural scene, with numerous attractions, museums, and entertainment options
- London has a diverse and multicultural population, fostering a dynamic and inclusive work environment
Work Schedule: Full-time, with flexibility for hybrid work arrangement
ASSUMPTION: Visa's London office provides a modern, collaborative work environment that fosters innovation and creativity, with ample opportunities for professional growth and development in a dynamic and multicultural city.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the Marketing Strategy Advisory Lead
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Client relationship management skills
- Collaborative skills and ability to work effectively across multiple teams
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Visa's business and the payments industry in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, client management experience, and ability to work effectively in a matrixed environment
ATS Keywords: Marketing Strategy, Growth Marketing, Customer Lifecycle Marketing, Portfolio Conversion, Client Relationship Management, Collaborative Skills, Performance Under Pressure
ASSUMPTION: Visa's application process is designed to assess candidates' strategic thinking, communication, and client management skills, as well as their ability to work effectively in a matrixed environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and CRM software, as well as familiarity with marketing automation and data visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Innovative
- Trustworthy
- One Visa
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you demonstrate Visa's customer-centric value in your approach to marketing strategy development?
- Can you provide an example of a time when you had to adapt to a significant change in a project or client requirement, and how did you ensure the success of the initiative?
- How do you foster a collaborative and inclusive work environment, and can you share a specific example from your past experiences?
ASSUMPTION: Visa values candidates who align with their customer-centric, inclusive, and innovative culture, and who demonstrate a collaborative and data-driven work style.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working effectively in a matrixed environment with multiple stakeholders
- Keeping up with the fast-paced and ever-changing payments industry
- Balancing strategic planning with hands-on execution
ASSUMPTION: This role presents unique challenges, including managing multiple projects and priorities, working effectively in a matrixed environment, and balancing strategic planning with hands-on execution.
📈 Similar Roles Comparison
- Compared to other marketing strategy roles, this position places a greater emphasis on client relationship management and portfolio conversion/migration
- This role offers the opportunity to work in the dynamic and fast-growing payments industry, with exposure to a diverse range of clients and industries
- Career progression in this role may lead to senior management positions within Visa's Marketing Services team
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing strategy positions, with a focus on client relationship management and portfolio conversion/migration, and the potential for career growth within Visa's Marketing Services team.
📝 Sample Projects
- Developing a customer lifecycle marketing strategy for a major financial institution, including segmentation, targeting, and messaging for each stage of the customer journey
- Conducting a competitive analysis of the payments industry and identifying opportunities for Visa to differentiate its offerings and capture market share
- Managing a portfolio conversion/migration project for a large retail client, including strategic planning, execution, and measurement of results
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Marketing Strategy Manager role, with a focus on customer lifecycle marketing, competitive analysis, and portfolio conversion/migration.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role, and how they may evolve over time?
- How does this role collaborate with other teams within Visa, such as Marketing Services, Visa Consulting and Analytics, Product, and Sales?
- What are the most significant challenges facing the Marketing Services team in the coming year, and how can this role contribute to addressing them?
- How does Visa support the professional development and career growth of its employees, particularly in the Marketing Services team?
- What is the work environment like in Visa's London office, and how does it foster collaboration and innovation?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, collaboration, challenges, professional development, and work environment of the Marketing Strategy Manager role at Visa.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, client management experience, and ability to work effectively in a matrixed environment
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
