📌 Core Information
🔹 Job Title: Manager Marketing Strategy
🔹 Company: PGA Tour
🔹 Location: Ponte Vedra Beach, FL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and directing marketing strategies for PGA TOUR products
- Utilizing paid media, earned media, and promotions to drive revenue and build awareness
- Collaborating with cross-functional teams and external stakeholders to execute campaigns
- Managing marketing budgets and providing regular financial reporting
- Contributing to departmental operations and special projects as assigned
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects and teams.
📋 Key Responsibilities
✅ Develop and direct marketing strategies for PGA TOUR products, including events and the TPC Network
✅ Utilize paid media, earned media, and promotions to drive revenue and build awareness in local markets
✅ Collaborate with internal and external stakeholders to execute integrated marketing campaigns
✅ Manage marketing budgets, media evaluations, and B2B promotions
✅ Support PGA TOUR event and TPC Network staff with the creation of on-site collateral
✅ Seek out new ideas and opportunities to keep PGA TOUR products top of mind in local markets year-round
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related discipline
Experience: Minimum 5 years’ experience in Marketing, preferably in sports marketing
Required Skills:
- Proven experience in marketing strategy development and execution
- Strong communication, organization, creativity, and media management skills
- Understanding of driving direct revenue and fan engagement via marketing campaigns
- Experience managing a team and a background in project management
- Strong affinity for golf and knowledge of the PGA TOUR’s business model and media relationships
Preferred Skills:
- Experience with B2B marketing and lead generation campaigns
- Fluency in Spanish or other languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and marketing software tools is likely required for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the sports industry)
Benefits:
- Medical, Dental, and Vision Insurance
- Life and Disability Insurance
- Paid Time Off and Paid Holidays
- 401(k) Plus Employer Match and Contribution
- Health Savings Account/Medical and Dependent Care
- Flexible Spending Accounts
- Wellness Program
- Membership to TPC Sawgrass
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate’s experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The PGA Tour operates in the spectator sports industry, focusing on professional golf events and the TPC Network.
Company Size: The PGA Tour has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: The PGA Tour was founded in 1960 and has since grown into one of the leading sports organizations worldwide.
Company Description:
- The PGA Tour showcases golf’s greatest players, engaging, inspiring, and positively impacting fans, partners, and communities worldwide.
- The organization co-sanctions more than 130 tournaments on various tours, generating significant charitable contributions.
- The PGA Tour’s headquarters is located in Ponte Vedra Beach, Florida.
Company Specialties:
- Professional sports
- Golf
- Charity
- Sponsorship
- Sports business
Company Website: http://www.pgatour.com
ASSUMPTION: The PGA Tour’s mission and values focus on engaging fans, partners, and communities through professional golf events and related initiatives.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, team leadership, and project management skills.
Reporting Structure: The Manager Marketing Strategy will report directly to the Senior Director of Marketing and work closely with various internal and external stakeholders.
Work Arrangement: This is an on-site position, with the expectation of working from the PGA Tour’s headquarters in Ponte Vedra Beach, Florida.
Growth Opportunities:
- Potential advancement to a director or senior-level position within the marketing department
- Expanding responsibilities and influence across the organization as the company grows
- Opportunities to work on high-profile events and initiatives within the golf industry
ASSUMPTION: The PGA Tour offers opportunities for professional development and growth within the organization for qualified and motivated employees.
🌍 Location & Work Environment
Office Type: The PGA Tour’s headquarters is a modern, professional office environment with on-site amenities, including a fitness center and dining options.
Office Location(s): 100 PGA TOUR Blvd., Ponte Vedra Beach, FL 32082, US
Geographic Context:
- Ponte Vedra Beach is a coastal community located near Jacksonville, Florida, offering a mix of urban and suburban living.
- The area provides easy access to beaches, outdoor recreation, and cultural attractions.
- Florida has no state income tax, which may impact the overall compensation package.
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed to meet project deadlines or attend events.
ASSUMPTION: The PGA Tour offers a professional and collaborative work environment, with opportunities for growth and development within the organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and other department members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy development and execution
- Project management and team leadership skills
- Communication and presentation skills
- Golf knowledge and understanding of the PGA Tour’s business model
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing strategy, project management, and golf industry experience
- Prepare examples of successful marketing campaigns you’ve led or contributed to
- Demonstrate your understanding of the PGA Tour’s mission and values during the interview
ATS Keywords: Marketing strategy, project management, team leadership, golf, PGA Tour, revenue generation, fan engagement, cross-functional collaboration
ASSUMPTION: The PGA Tour uses an Applicant Tracking System (ATS) to screen and manage job applications, so incorporating relevant keywords into your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software tools (e.g., CRM, marketing automation, social media management)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Design and graphics software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Proficiency in Microsoft Office Suite and marketing software tools is required for this role, while experience with project management and design software is preferred.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Respect
- Accountability
- Inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving goals
- Adaptable and responsive to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you share the PGA Tour’s commitment to integrity, excellence, and respect in your professional and personal life?
- Are you comfortable working in a collaborative, team-oriented environment and contributing to the success of your colleagues?
- Do you have a proven track record of achieving results and driving revenue growth through marketing campaigns?
ASSUMPTION: The PGA Tour values candidates who demonstrate a strong fit with the company’s mission, values, and work style, as well as a commitment to driving results and contributing to the organization’s success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Collaborating with diverse internal and external stakeholders, each with their own priorities and expectations
- Adapting to the dynamic and fast-paced nature of the sports industry
- Balancing the need for creativity and innovation with the requirement to meet budget and revenue targets
ASSUMPTION: The Manager Marketing Strategy role presents unique challenges and opportunities for growth and development within the organization.
📈 Similar Roles Comparison
- Unlike other marketing manager roles, this position focuses specifically on the sports industry and professional golf events
- This role requires a strong understanding of the PGA Tour’s business model and media relationships, as well as a passion for golf
- Career progression in this role may involve moving into a director or senior-level position within the marketing department or exploring opportunities in other areas of the organization
ASSUMPTION: While this role shares similarities with other marketing manager positions, its focus on the sports industry and professional golf events sets it apart and presents unique opportunities for growth and development.
📝 Sample Projects
- Developing and executing a marketing campaign for a PGA Tour event, including paid media, earned media, and promotional activities
- Managing a team to create on-site collateral for a PGA Tour event or TPC Network property
- Collaborating with internal and external stakeholders to create a brand strategy and promotional campaign for a PGA Tour product
ASSUMPTION: The Manager Marketing Strategy role involves a wide range of projects, from strategic planning and execution to tactical implementation and coordination with various stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging marketing campaign you’ve worked on, and how you overcame any obstacles you faced?
- How does the PGA Tour support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the PGA Tour collaborate with its partners and sponsors to create mutually beneficial marketing opportunities?
- What is the typical work-life balance for employees in this role, and how does the PGA Tour support work-life integration?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing strategy, project management, and golf industry experience
- Prepare examples of successful marketing campaigns you’ve led or contributed to
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
