📌 Core Information
🔹 Job Title: Manager, Marketing, The Centrepoint
🔹 Company: Frasers Property
🔹 Location: Singapore
🔹 Job Type: On-site
🔹 Category: Real Estate
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving mall footfall and sales conversion
- Providing leadership for the marketing and customer service team
- Curating and implementing mall-specific marketing activities
- Growing social media presence
- Managing atrium, promotion, and advertising, and casual leasing of the property
- Liaising with tenants, advertising agencies, media, contractors, and potential partners
- Handling day-to-day operations relating to marketing and customer service
- Upholding the branding of the company and property
ASSUMPTION: This role requires a balance of strategic planning, leadership, and hands-on execution to drive marketing success for the mall.
📋 Key Responsibilities
✅ Drive mall footfall and sales conversion through innovative marketing strategies
✅ Lead and manage the marketing and customer service team
✅ Curate and implement mall-specific marketing activities, advertising collaterals, and events
✅ Grow social media presence and engagement
✅ Manage atrium, promotion, and advertising, and casual leasing of the property, achieving budget revenue
✅ Liaise and maintain good relations with tenants, advertising agencies, media, contractors, and potential partners
✅ Manage day-to-day operations relating to marketing and customer service
✅ Prepare monthly marketing reports, proposals, and annual budget
✅ Create and raise SAP COF for necessary purchase orders
✅ Manage the A&P budget and drive asset plan for A&P on an annual basis
✅ Handle and manage shoppers' and tenants' feedback
✅ Undertake any other relevant task as assigned by immediate supervisor/management
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and operational tasks to ensure the mall's marketing success.
🎯 Required Qualifications
Education: Degree/Diploma in Business Administration, Advertising, Marketing, Digital Marketing, Communication, or a related field
Experience: Minimum 6 years of relevant working experience in Marketing, preferably in a retail mall environment
Required Skills:
- Creative and innovative thinking
- Strong leadership skills
- Proactive, analytical, resourceful, and service-oriented
- Strong planning, problem-solving, and decision-making skills
- Excellent presentation, interpersonal, negotiation, and communication (both verbal and written) skills
Preferred Skills:
- Experience in retail mall marketing
- Fluency in additional languages (e.g., Mandarin, Cantonese)
ASSUMPTION: Candidates with relevant marketing experience, strong leadership skills, and a proactive approach will excel in this role.
💰 Compensation & Benefits
Salary Range: SGD 8,000 - 12,000 per month (Estimated, based on industry standards for a Manager-level role in Singapore's real estate sector)
Benefits:
- Medical and dental insurance
- Retirement benefits
- Employee discounts on Frasers Property services and amenities
- Professional development opportunities
Working Hours: Full-time, Monday to Friday, with occasional weekend work as required
ASSUMPTION: The salary range is estimated based on industry standards for a Manager-level role in Singapore's real estate sector. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate - Frasers Property is a multinational investor-developer-manager of real estate products and services across the property value chain, with a strong presence in Southeast Asia, Australia, the EU, the UK, and China.
Company Size: Large (5,001-10,000 employees) - Frasers Property offers a structured environment with ample opportunities for growth and collaboration.
Founded: 1988 - Frasers Property has a rich history and extensive experience in the real estate industry.
Company Description:
- Frasers Property is a multinational real estate company with a diverse portfolio across commercial & business parks, hospitality, industrial & logistics, residential, and retail sectors.
- The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (SGX-ST) and headquartered in Singapore.
- Frasers Property is committed to inspiring experiences and creating places for good for its stakeholders, focusing on progressive action, responsible production and consumption, and its people.
Company Specialties:
- Real estate investment, development, and management
- Retail, commercial, industrial, and residential properties
- Hospitality services and investments
Company Website: http://www.frasersproperty.com
ASSUMPTION: Frasers Property's extensive experience and diverse portfolio provide a stable and dynamic environment for employees to grow and develop their careers.
📊 Role Analysis
Career Level: Managerial - This role involves leading a team and driving marketing strategies for the mall, requiring strong leadership and decision-making skills.
Reporting Structure: The Manager, Marketing reports directly to the General Manager of the mall and oversees the marketing and customer service team.
Work Arrangement: On-site, full-time, with occasional weekend work as required. The role may involve traveling to other Frasers Property locations for meetings and events.
Growth Opportunities:
- Progression to senior management roles within Frasers Property's marketing department
- Expansion into other aspects of real estate, such as property management or development
- International assignments, given Frasers Property's global presence
ASSUMPTION: This role offers opportunities for career growth within Frasers Property's marketing department and the broader real estate industry.
🌍 Location & Work Environment
Office Type: Corporate office within a retail mall - The Centrepoint is a prime retail location in Singapore, offering a vibrant and dynamic work environment.
Office Location(s): The Centrepoint, 176 Orchard Road, Singapore 238843
Geographic Context:
- Singapore is a multicultural city-state and island country in Southeast Asia, known for its cleanliness, safety, and efficient public transportation.
- The Centrepoint is located in the Orchard Road shopping district, Singapore's premier shopping belt, offering easy access to public transportation, amenities, and entertainment options.
- Singapore has a tropical rainforest climate, with uniform temperatures and high humidity throughout the year.
Work Schedule: Full-time, Monday to Friday, with occasional weekend work as required. The role may involve working late or on weekends to attend events or manage crises.
ASSUMPTION: The Centrepoint's prime location and Frasers Property's corporate culture provide a dynamic and engaging work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the General Manager and/or HR representative
- Final interview with the senior management team
Key Assessment Areas:
- Marketing and strategic planning skills
- Leadership and team management abilities
- Communication and interpersonal skills
- Problem-solving and decision-making skills
- Cultural fit and alignment with Frasers Property's values
Application Tips:
- Highlight relevant marketing experience, particularly in retail mall environments
- Demonstrate strong leadership skills and team management abilities
- Showcase creativity and innovative thinking in your marketing strategies
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Marketing Manager, Retail Mall Marketing, Marketing Strategy, Team Leadership, Customer Service, Event Management, Advertising, Social Media, Branding, Budget Management, Reporting, SAP COF
ASSUMPTION: Frasers Property's recruitment process is structured and focused on assessing candidates' skills and cultural fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, LinkedIn)
- Customer Relationship Management (CRM) software
- Project management tools (e.g., Asana, Trello)
- Budgeting and financial management software (e.g., SAP COF)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Progressive - Frasers Property encourages innovation and continuous improvement
- Responsible - The Group is committed to sustainable practices and responsible business conduct
- People-focused - Frasers Property values its employees and fosters a collaborative work environment
Work Style:
- Dynamic and fast-paced - The role requires adaptability and the ability to manage multiple tasks and priorities
- Collaborative - The role involves working closely with various stakeholders, including tenants, advertising agencies, and the marketing team
- Results-driven - Success in this role is measured by the achievement of marketing objectives and key performance indicators (KPIs)
Self-Assessment Questions:
- Do you align with Frasers Property's values of being progressive, responsible, and people-focused?
- Are you comfortable working in a dynamic and fast-paced environment, managing multiple priorities and stakeholders?
- Do you have a proven track record of achieving marketing objectives and driving results?
ASSUMPTION: Candidates who align with Frasers Property's values and work style will thrive in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple stakeholders, including tenants, advertising agencies, and the marketing team
- Balancing strategic planning and hands-on execution
- Working in a fast-paced and dynamic environment, with occasional weekend work as required
- Adapting to changes in marketing trends and consumer behavior
ASSUMPTION: These challenges can be overcome by strong leadership, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in retail malls in its focus on driving footfall and sales conversion, as well as managing atrium, promotion, and advertising, and casual leasing of the property.
- In the real estate industry, marketing managers typically work closely with property management and leasing teams to drive occupancy and tenant satisfaction.
- Career progression may involve moving into senior management roles within Frasers Property's marketing department or expanding into other aspects of real estate, such as property management or development.
ASSUMPTION: Understanding the unique aspects of this role and the broader real estate industry context will help candidates tailor their applications and prepare for interviews.
📝 Sample Projects
- Developing and executing a marketing campaign to drive footfall and sales conversion for a seasonal event or promotion
- Managing tenant relations and securing sponsorship for mall-wide campaigns or events
- Preparing monthly marketing reports and annual budgets, including creating and raising SAP COF for necessary purchase orders
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks involved in this role, from strategic planning and execution to operational management and reporting.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as property management and leasing?
- What are the most challenging aspects of this role, and how have previous incumbents addressed them?
- How does Frasers Property support the professional development and growth of its marketing managers?
- What are the key performance indicators (KPIs) used to measure success in this role?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates a candidate's interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and alignment with Frasers Property's values
- Prepare examples of your marketing campaigns and their outcomes to demonstrate your skills and achievements
- Follow up with the HR representative after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
