📌 Core Information
🔹 Job Title: Manager, Media & Performance Marketing
🔹 Company: Yum! Brands
🔹 Location: Irvine, California
🔹 Job Type: Full-time, On-site (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of media campaigns to drive business performance
- Media planning, optimization, and post-activity analysis
- Agency management and partnership with third-party delivery channels
- Collaboration with cross-functional teams to support category growth and new restaurant openings
- Continuous improvement mindset with a focus on test & learn plans and KPI achievement
ASSUMPTION: This role requires a strong background in digital marketing, analytics, and program management. Candidates should have experience working in a fast-paced, constantly iterating environment and be comfortable with a hybrid work schedule.
📋 Key Responsibilities
✅ Develop and manage the master plan and calendar of digital marketing campaigns to effectively achieve revenue objectives
✅ Work with IT, Operations, Marketing, and other interdisciplinary areas to execute strategies to ultimately drive category growth
✅ Ensure the flawless execution of marketing promotions and programs in partnership with the media agency and local marketing team
✅ Collaborate on local media strategy to support key growth markets and new restaurant openings
✅ Develop test & learn plans and ensure each campaign has clear metrics and is achieving appropriate KPIs to further business objectives
✅ Partner with third-party delivery aggregators to drive growth
ASSUMPTION: The role demands strong analytical and project management skills, as well as the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing or other related field required
Experience: 7-10 years of related experience in digital marketing, or similar
Required Skills:
- Proven experience in digital marketing, analytics, and program management
- Strong analytical and project management skills
- Self-motivated team player with enthusiasm for work
- Ability to thrive in a fast-paced, constantly iterating environment
Preferred Skills:
- Experience working with media agencies and third-party delivery channels
- Familiarity with the restaurant industry
ASSUMPTION: Candidates with a proven track record in digital marketing and a passion for driving business outcomes are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $134,500.00 to $140,000.00 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
Benefits:
- Up to 4 weeks of vacation per year plus additional sick days
- Hybrid work schedule and year-round flex day Friday
- Up to 10 Paid Holidays + 1 Floating Holiday
- The company provided Recharge Days to unplug and reenergize
- Competitive bonus program for eligible roles
- Recognition-based culture
- Comprehensive medical, dental, and vision benefits including prescription drug benefits & 100% preventative care starting on Day 1
- Healthcare and dependent care flexible spending accounts
- Employee Assistance Program available to all employees and their dependents
- Generous parental leave
- Onsite Childcare through Bright Horizons
- 401(k) benefit plan with a 6% matching contribution
- Up to 2 Paid Days to Volunteer for any non-profit or charitable organization important to you
- Access to LinkedIn Learning
Working Hours: Full-time, typically Monday-Friday, with a hybrid work schedule and a year-round flex day Friday
ASSUMPTION: The salary range provided is competitive for the role and experience level required. Benefits are comprehensive and include health, wellness, and work-life balance initiatives.
📌 Applicant Insights
🔍 Company Context
Industry: Yum! Brands operates in the restaurant industry, with a focus on quick-service restaurants (QSR). The company owns several popular brands, including Pizza Hut, Taco Bell, and KFC.
Company Size: Yum! Brands is a large corporation with over 10,000 employees worldwide. This size offers opportunities for growth and career advancement but may also have a more structured work environment.
Founded: Yum! Brands was founded in 1997, making it an established company with a rich history in the restaurant industry.
Company Description:
- Yum! Brands is a global leader in the restaurant industry, operating over 50,000 restaurants in more than 150 countries and territories
- The company is known for its innovative approach to marketing and branding, as well as its commitment to diversity, equity, and inclusion
- Yum! Brands offers a range of benefits and perks to its employees, including competitive compensation, comprehensive health benefits, and opportunities for professional development
Company Specialties:
- Quick-service restaurants (QSR)
- Global restaurant operations
- Marketing and branding
- Diversity, equity, and inclusion
Company Website: https://www.yum.com/
ASSUMPTION: Working at Yum! Brands offers opportunities to gain experience in a large, global organization with a strong brand presence and a commitment to employee development.
📊 Role Analysis
Career Level: This role is a management position, offering opportunities for growth and leadership within the marketing department.
Reporting Structure: The Manager, Media & Performance Marketing, will report directly to the Director of Media & Performance Marketing and may oversee a team of marketing professionals.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site and remotely for a portion of the workweek.
Growth Opportunities:
- Potential to advance to a Director or higher-level position within the marketing department
- Opportunities to gain experience in various aspects of marketing, including media planning, analytics, and campaign management
- Chance to work with and learn from experienced marketing professionals within the organization
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department, as well as the chance to work with and learn from experienced marketing professionals.
🌍 Location & Work Environment
Office Type: The Irvine office is a modern, collaborative workspace designed to facilitate productivity and teamwork.
Office Location(s): 7100 Corporate Dr, Irvine, CA 92612
Geographic Context:
- Irvine is located in Orange County, California, and is known for its high quality of life, excellent schools, and numerous outdoor recreation opportunities
- The area offers a diverse range of housing options, from urban apartments to suburban single-family homes
- Irvine is conveniently located near major transportation hubs, making it easy to commute to and from work
Work Schedule: The hybrid work arrangement allows employees to work on-site and remotely for a portion of the workweek, providing flexibility and a better work-life balance.
ASSUMPTION: Working in Irvine offers a high quality of life, with numerous amenities and recreational opportunities. The hybrid work arrangement provides flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director of Media & Performance Marketing
Key Assessment Areas:
- Digital marketing expertise and experience
- Analytical and project management skills
- Ability to work effectively with cross-functional teams
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Be prepared to discuss your experience with media planning, optimization, and analytics
- Demonstrate your ability to work effectively with cross-functional teams and manage projects
ATS Keywords: Digital Marketing, Media Planning, Media Optimization, Analytics, Project Management, Cross-Functional Teams, Hybrid Work, Irvine, California
ASSUMPTION: The application process for this role will focus on assessing the candidate's digital marketing expertise, analytical skills, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Google Analytics
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Media planning and buying platforms (e.g., Google Ads, Facebook Ads)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- People First
- Integrity
- Innovation
- Winning Together
Work Style:
- Collaborative and team-oriented
- Fast-paced and results-driven
- Data-informed decision making
- Continuous learning and improvement
Self-Assessment Questions:
- Do you have experience working in a fast-paced, constantly iterating environment?
- Are you comfortable working with cross-functional teams and managing projects?
- Do you align with Yum! Brands' company values, particularly Customer Obsessed, People First, and Innovation?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and align with Yum! Brands' company values are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working effectively with cross-functional teams and stakeholders
- Keeping up with industry trends and best practices in digital marketing
- Adapting to a hybrid work arrangement and balancing on-site and remote work
ASSUMPTION: The challenges associated with this role are typical for a management position in the digital marketing industry and can be overcome with strong project management skills, effective communication, and a willingness to adapt to change.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Media Manager position in other industries, but may have a greater focus on performance marketing and driving business outcomes
- In the restaurant industry, this role may have additional responsibilities related to local marketing and new restaurant openings
- Career paths for this role may include advancement to Director or Vice President of Marketing within the organization
ASSUMPTION: This role is similar to other digital marketing management positions but may have unique aspects related to the restaurant industry and Yum! Brands' specific business needs.
📝 Sample Projects
- Developing and executing a comprehensive media plan to support a new restaurant opening
- Analyzing campaign performance data to optimize media spend and improve ROI
- Managing a team of marketing professionals to execute a large-scale promotional campaign
ASSUMPTION: The sample projects listed are representative of the types of tasks and responsibilities associated with this role, but may vary based on the specific needs of the organization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for this role?
- How does this role fit into the overall marketing strategy for the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Yum! Brands support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexibility in the hybrid work arrangement?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Yum! Brands Career Site
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare for your interview by researching Yum! Brands and the restaurant industry, and practicing common interview questions
- Follow up with the HR department after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
