🔹 Job Title: Manager, Media & Performance Marketing
🔹 Company: The Habit Burger & Grill
🔹 Location: Irvine, California
🔹 Job Type: Full-time, On-site (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in digital marketing, analytics, and program management to deliver personalized and engaging content and drive business outcomes.
✅ Develop and manage the master plan and calendar of digital marketing campaigns to effectively achieve revenue objectives
✅ Work with IT, Operations, Marketing, and other interdisciplinary areas to execute strategies to ultimately drive category growth
✅ Ensure the flawless execution of marketing promotions and programs in partnership with the media agency and local marketing team
✅ Collaborate on local media strategy to support key growth markets and new restaurant openings
✅ Develop test & learn plans and ensure each campaign has clear metrics and is achieving appropriate KPIs to further business objectives
✅ Partner with third-party delivery aggregators to drive growth
ASSUMPTION: This role demands strong analytical and project management skills, as well as the ability to work effectively in a fast-paced, constantly iterating environment.
Education: Bachelor’s Degree in Marketing or other related field required
Experience: 7-10 years of related experience in digital marketing, or similar
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience in the restaurant industry and fluency in Spanish may be beneficial for this role.
Salary Range: $134,500.00 to $140,000.00 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
Benefits:
Working Hours: 40 hours per week, with a hybrid work schedule and year-round flex day Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Media & Performance Marketing role in the restaurant industry. The benefits listed are subject to change and may be subject to employee eligibility requirements.
Industry: The Habit Burger & Grill operates in the restaurant industry, specifically focusing on charburgers, sandwiches, and salads. The company is a subsidiary of Yum! Brands, Inc. (NYSE:YUM), which is a public company with over 1,000 employees.
Company Size: The Habit Burger & Grill has 1,001-5,000 employees, making it a mid-sized company. This size allows for a more structured work environment while still offering opportunities for growth and advancement.
Founded: The Habit Burger & Grill was founded in 1969 and has since grown to over 325 locations across the United States.
Company Description:
Company Specialties:
Company Website: http://www.habitburger.com
ASSUMPTION: The Habit Burger & Grill is a well-established company with a strong focus on quality and customer satisfaction. The company's mission and values are centered around providing exceptional food and creating a positive dining experience for customers.
Career Level: This role is a mid-level management position, requiring a significant amount of experience in digital marketing and related fields. The role offers opportunities for growth and advancement within the company.
Reporting Structure: The Manager, Media & Performance Marketing will report directly to the Director of Marketing and work closely with cross-functional teams to drive business growth and category expansion.
Work Arrangement: This role is a hybrid position, with a combination of on-site and remote work. The specific work arrangement may be subject to change based on business needs and employee eligibility requirements.
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for growth and advancement within the company, particularly for candidates with a strong background in digital marketing and a proven track record of driving business growth and category expansion.
Office Type: The Habit Burger & Grill's headquarters is located in Irvine, California, with additional offices and restaurant locations across the United States.
Office Location(s): 1 Glen Bell Way, Irvine, California 92618, US
Geographic Context:
Work Schedule: The work schedule for this role is a hybrid arrangement, with a combination of on-site and remote work. The specific work schedule may be subject to change based on business needs and employee eligibility requirements.
ASSUMPTION: The geographic context of Irvine, California, offers a desirable work-life balance, with a mix of urban and suburban environments and a Mediterranean climate. The hybrid work arrangement provides flexibility while still allowing for face-to-face collaboration and team building.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Analytics, Program Management, Media Planning, Optimization, Agency Management, Business Outcomes, Continuous Improvement, Project Management, Self-Motivated, Team Player, Fast-Paced Environment
ASSUMPTION: The application process for this role is typical for a mid-sized company in the restaurant industry. The key assessment areas and application tips are designed to evaluate candidates' relevant experience and skills, as well as their cultural fit and alignment with the company's mission and values.
ASSUMPTION: The tools and technologies listed are commonly used in digital marketing and analytics roles. The specific tools and technologies required for this role may be subject to change based on business needs and employee eligibility requirements.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The company values and work style listed are typical for a mid-sized company in the restaurant industry. The self-assessment questions are designed to help candidates evaluate their fit with the company's culture and work environment.
ASSUMPTION: The potential challenges listed are typical for a mid-level management role in the restaurant industry. The specific challenges may vary based on the individual company and role.
ASSUMPTION: This role is similar to other mid-level management roles in digital marketing and media, with a focus on driving business performance and growth. The unique aspects of the restaurant industry and the company's focus on local marketing and community engagement make this role a valuable opportunity for candidates with relevant experience and skills.
ASSUMPTION: The sample projects listed are typical for a mid-level management role in digital marketing and media, with a focus on driving business performance and growth. The specific projects may vary based on the individual company and role.
ASSUMPTION: The key questions to ask during the interview are designed to help candidates evaluate their fit with the company's culture and work environment, as well as their understanding of the role and its requirements.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.