📌 Core Information
🔹 Job Title: Manager, Media Planning
🔹 Company: Dentsu
🔹 Location: Taipei, Taiwan
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing day-to-day planning on key accounts
- Building and developing media owner relationships
- Collaborating with other departments for timely campaign launches
- Guiding investments towards appropriate partners
ASSUMPTION: This role requires a strong understanding of commercial opportunities and trading focuses, with the ability to drive market-leading planning for clients.
📋 Key Responsibilities
✅ Effectively runs the day-to-day planning on key accounts
✅ Builds and develops media owner relationships to drive market-leading planning for clients
✅ Works with other departments to ensure campaigns go live on time through best practice and adherence to Service Level Agreement’s
✅ Uses understanding of commercial opportunities and trading focuses to ensure investment is guided towards the most appropriate partners
ASSUMPTION: This role involves a high level of organization and attention to detail, with the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 2-5 years of experience in media planning or a related role
Required Skills:
- Proven experience in media planning
- Strong commercial awareness
- Excellent communication and interpersonal skills
- Ability to build and maintain relationships with media owners
- Strong project management skills
Preferred Skills:
- Fluency in English and Mandarin Chinese
- Experience with media planning software (e.g., MediaMind, DoubleClick)
ASSUMPTION: Candidates with experience in the advertising industry and a strong understanding of the Taiwanese market will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: NT$700,000 - NT$1,200,000 per year (Based on experience and market standards)
Benefits:
- Health insurance
- Retirement benefits
- Performance-based bonuses
Working Hours: Full-time, with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles in Taiwan. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu is a global advertising and public relations firm, operating in the competitive advertising services industry.
Company Size: Dentsu is a large organization with over 10,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: Dentsu was founded in 1901 and has since grown into a global leader in its industry.
Company Description:
- Dentsu is a full-service advertising agency, offering a wide range of services including media planning, creative, and digital marketing.
- The company is committed to delivering innovative, data-driven solutions that help brands connect with consumers in meaningful ways.
- Dentsu's global network spans across multiple continents, with a strong presence in Asia, Europe, and North America.
Company Specialties:
- Media planning and buying
- Creative services
- Digital marketing and social media
- Data analytics and insights
- Public relations and corporate communications
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's extensive global network and diverse service offerings provide opportunities for employees to work on a wide range of projects and collaborate with talented professionals from various backgrounds.
📊 Role Analysis
Career Level: This role is suitable for experienced professionals seeking to advance their careers in media planning and advertising.
Reporting Structure: The Manager, Media Planning will report directly to the Senior Media Planning team and collaborate with other departments, such as creative and account management.
Work Arrangement: This is an on-site role, with the possibility of occasional remote work for qualified candidates.
Growth Opportunities:
- Progression to senior or leadership roles within the media planning department
- Expansion into related fields, such as account management or creative services
- Opportunities to work on international projects and gain global experience
ASSUMPTION: With Dentsu's extensive global network and diverse service offerings, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Taipei, Taiwan
Geographic Context:
- Taipei is a bustling city with a vibrant culture and numerous entertainment options
- The city offers a high quality of life, with excellent education, healthcare, and infrastructure
- Taiwan is a major market for international brands, providing ample opportunities for media planning professionals
Work Schedule: Standard office hours, with the possibility of flexible working arrangements for qualified candidates
ASSUMPTION: Taipei's dynamic business environment and strong market demand for advertising services make it an ideal location for this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person interview with the senior media planning team and other stakeholders
- Background check and offer
Key Assessment Areas:
- Media planning expertise and commercial awareness
- Communication and interpersonal skills
- Project management and organizational skills
- Cultural fit and alignment with Dentsu's values
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare examples of successful media planning campaigns and their outcomes
- Research Dentsu's recent work and be prepared to discuss how your skills and experience align with the company's offerings
ATS Keywords: Media Planning, Campaign Management, Client Relations, Team Collaboration, Project Management, Commercial Awareness, Service Level Agreement Adherence, Relationship Building
ASSUMPTION: Dentsu's application process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Media planning software (e.g., MediaMind, DoubleClick)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates with experience using industry-standard media planning software and project management tools will be well-suited to this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Excellence
- Diversity
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on continuous learning and professional development
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in media planning?
- Can you provide an example of a time when you successfully managed a complex project with multiple stakeholders?
- How do you approach building and maintaining relationships with media owners and other external partners?
ASSUMPTION: Candidates who demonstrate a strong understanding of Dentsu's values and a willingness to embrace the company's work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Navigating a fast-paced and dynamic work environment
- Adapting to changes in client priorities and market conditions
- Building and maintaining relationships with media owners and other external partners
ASSUMPTION: Successful candidates will possess strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Media Planner position, but with additional management responsibilities and a focus on driving market-leading planning for clients
- In comparison to related roles in the advertising industry, this position offers the opportunity to work for a global leader with a strong presence in the Taiwanese market
- Career progression in this role could lead to senior or leadership positions within the media planning department or expansion into related fields, such as account management or creative services
ASSUMPTION: Candidates should research similar roles and consider their career goals when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a comprehensive media planning strategy for a major consumer goods client
- Negotiating media buys and securing favorable terms with media owners
- Managing a team of junior media planners and providing guidance on campaign execution and optimization
ASSUMPTION: Successful candidates will have experience working on similar projects and be able to demonstrate their ability to drive results for clients.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall media planning strategy for the agency?
- What are the key priorities for this role in the first 90 days?
- How does Dentsu support the professional development of its media planning team?
- What is the typical career path for someone in this role?
- How does Dentsu approach collaboration and knowledge-sharing between departments?
ASSUMPTION: Candidates should use the interview process to assess the fit of the role and company with their career goals and work preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare examples of successful media planning campaigns and their outcomes
- Research Dentsu's recent work and be prepared to discuss how your skills and experience align with the company's offerings
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
