📌 Core Information
🔹 Job Title: Manager, Media Planning
🔹 Company: Dentsu
🔹 Location: Taipei - No. 77, Songgao Rd., Xinyi Dist., Taiwan
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading media planning and execution processes
- Handling client proposals and addressing client needs independently
- Collaborating with teams and cross-functional departments
- Operating various media tools and platforms, including Google, Meta, and Line Ads
ASSUMPTION: This role requires a high level of autonomy and experience in media planning and execution. The ideal candidate will have a proven track record in client management and team collaboration.
📋 Key Responsibilities
✅ Develop and implement media strategies across various platforms
✅ Manage client proposals and address client needs independently
✅ Collaborate with teams and cross-functional departments to ensure project success
✅ Operate various media tools and platforms, including Google, Meta, and Line Ads
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 5+ years of experience in media planning and execution
Required Skills:
- Proven experience in full-media planning and execution
- Familiarity with Google, Meta, Line, and other media platforms
- Strong client management skills
- Excellent team collaboration and cross-functional cooperation skills
Preferred Skills:
- Bilingual or multilingual skills (Mandarin and English)
- Experience with data analysis tools
ASSUMPTION: While not explicitly stated, proficiency in Mandarin and English is highly preferred for this role due to the company's global presence and the nature of client communication.
💰 Compensation & Benefits
Salary Range: NT$120,000 - NT$180,000 per month (Estimated based on industry standards for a manager role in Taiwan)
Benefits:
- Health insurance
- Retirement benefits
- Performance-based bonuses
- Training and development opportunities
Working Hours: 40 hours per week, with flexible hours based on project needs
ASSUMPTION: The salary range is an estimate based on industry standards for a manager role in Taiwan. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu is a global advertising and marketing communications agency, operating in the competitive advertising services industry.
Company Size: Dentsu employs over 10,000 people worldwide, providing a large network of resources and opportunities for employees.
Founded: Dentsu was founded in 1901 and has since grown into a global leader in its industry.
Company Description:
- Dentsu is a full-service advertising agency, offering a wide range of services, including media planning, creative, and digital marketing.
- The company is known for its innovative approach to advertising and its commitment to helping brands thrive in the digital age.
- Dentsu is dedicated to creating meaningful experiences for brands, people, and society.
Company Specialties:
- Media planning and buying
- Creative services
- Digital marketing
- Data and technology
- Innovation
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's global presence and extensive resources make it an attractive employer for experienced professionals seeking to advance their careers in advertising.
📊 Role Analysis
Career Level: This role is a mid-level management position, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The manager will report directly to the Head of Media Planning and will oversee a team of media planners and executives.
Work Arrangement: This role is on-site, with some flexibility for remote work based on project needs and team collaboration.
Growth Opportunities:
- Progression to senior management roles within the media planning department
- Expansion into other areas of the business, such as creative or digital marketing
- International assignments or secondments to Dentsu's global offices
ASSUMPTION: With Dentsu's extensive global network and diverse service offerings, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The Taipei office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): No. 77, Songgao Rd., Xinyi Dist., Taipei
Geographic Context:
- Taipei is a bustling, multicultural city with a vibrant advertising industry.
- The Xinyi District is a central business district with numerous amenities and transportation options.
- The office is located near major public transportation hubs, making it easily accessible.
Work Schedule: The work schedule is generally Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on project needs and client demands.
ASSUMPTION: The office environment is dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or video call interview with the hiring manager and/or team members
- Final interview with senior management
Key Assessment Areas:
- Media planning and execution skills
- Client management and communication skills
- Team collaboration and leadership skills
- Cultural fit and alignment with Dentsu's values
Application Tips:
- Tailor your resume to highlight your media planning and execution experience, as well as your client management skills.
- Prepare examples of successful media campaigns you've led and the results you've achieved.
- Demonstrate your understanding of Dentsu's business and the role you're applying for during the interview.
ATS Keywords: Media Planning, Media Buying, Client Management, Google Ads, Meta Ads, Line Ads, Team Collaboration, Cross-Department Cooperation
ASSUMPTION: The application process may vary based on the specific needs of the hiring team and the volume of applicants. It is essential to stay flexible and adaptable throughout the process.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- Line Ads
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Excellence
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on client success
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you committed to delivering excellent results for clients?
- Do you embrace change and continuous learning?
- Are you passionate about innovation and sustainability?
ASSUMPTION: Dentsu values diversity and inclusion, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, demanding strong organizational skills and time management.
- Client demands and project deadlines may necessitate flexible working hours and occasional overtime.
- The role may involve managing junior team members, requiring strong leadership and mentoring skills.
- The competitive advertising industry may present challenges in terms of client acquisition and retention.
ASSUMPTION: The potential challenges listed above are common to the advertising industry and can be mitigated through effective project management, strong communication, and a focus on client success.
📈 Similar Roles Comparison
- Compared to other media planning roles, this position offers a higher level of autonomy and responsibility for client management.
- The role is part of a global advertising agency, providing opportunities for international collaboration and career growth.
- Career progression may involve moving into senior management roles or expanding into other areas of the business, such as creative or digital marketing.
ASSUMPTION: The specific responsibilities and career progression opportunities may vary based on the individual's skills, experience, and the organization's needs.
📝 Sample Projects
- Developing and implementing a comprehensive media strategy for a major consumer brand, including TV, digital, and out-of-home advertising.
- Managing a team to execute a targeted social media campaign for a B2B client, resulting in a 30% increase in leads generated.
- Collaborating with cross-functional teams to create a integrated marketing campaign for a new product launch, driving brand awareness and sales.
ASSUMPTION: The sample projects listed above are intended to illustrate the types of responsibilities and initiatives the manager may be involved in, but the specific projects may vary based on client needs and industry trends.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader media planning and buying team, and what are the opportunities for collaboration and growth?
- What are the most significant challenges facing the team and the company, and how can this role help address them?
- How does Dentsu support the professional development and career growth of its employees?
- What are the most rewarding aspects of working at Dentsu, according to current employees?
ASSUMPTION: The interview questions listed above are designed to help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your media planning and execution experience, as well as your client management skills.
- Prepare examples of successful media campaigns you've led and the results you've achieved.
- Demonstrate your understanding of Dentsu's business and the role you're applying for during the interview.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
