- Job Title: Manager, Media Planning (Hulu)
- Company: The Walt Disney Company
- Location: Burbank, CA, USA
- Job Type: Full-time
- Category: Marketing
- Date Posted: 2025-07-08
- Experience Level: 5-10 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading end-to-end media strategy and campaign execution across Hulu's marketing efforts
- Collaborating with cross-functional teams to achieve business objectives
- Analyzing campaign performance and providing data-driven insights
- Managing media plan budgets and ensuring campaigns ladder up to overall campaign objectives
ASSUMPTION: This role requires a strong understanding of integrated media planning and a proven track record of successful campaigns across various channels. Candidates should be comfortable working in a dynamic, highly charged environment and have excellent communication skills.
📋 Key Responsibilities
- Manage all aspects of media campaigns, including monitoring performance, strategic analysis, and optimization
- Collaborate with cross-functional agency teams to develop strong total communications approaches
- Work with marketing managers across brand, live, licensed, and international priorities to develop campaigns and ensure media campaigns ladder up to overall campaign objectives
- Support subscriber acquisition media team on evergreen performance campaigns and provide insights to connect and complement upper funnel efforts
- Provide recommendations to improve strategies, tactics, visibility, and drive results
- Conduct weekly program optimizations and performance analysis against campaign goals
- Leverage MMM and other data inputs to help build go-to-market approaches
- Work with management and stakeholders to identify problems and opportunities
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Candidates should be comfortable working with data and using it to inform decision-making.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
- Experience: 6+ years of integrated media planning experience with a proven track record of successful campaigns across all funnels and channels
- Required Skills:
- Deep understanding of integrated media planning with a deep generalist knowledge set of all media channels
- Flexibility and the ability to pivot in real-time with a creative approach to problem-solving
- Ability to prioritize and juggle multiple projects in a dynamic, highly charged environment
- Demonstrated ability to set goals, meet deadlines, and successfully manage multiple assignments
- Strong communication skills with both internal teams and external vendors
- Proficiency in Word, Excel, Powerpoint, and Google Docs
Preferred Skills:
- Past client experience preferred, ideally with an entertainment brand
ASSUMPTION: Candidates with experience in the entertainment industry or working with entertainment brands may have an advantage in this role.
💰 Compensation & Benefits
- Salary Range: $85,800 - $115,000 per year (based on location and experience)
- Benefits: Medical, Financial, Bonus, Long-term Incentive Units
- Working Hours: 40 hours per week, with flexibility for overtime as needed
ASSUMPTION: The salary range provided is specific to the Santa Monica, CA location. Salaries may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.
📌 Applicant Insights
🔍 Company Context
- Industry: Entertainment Providers
- Company Size: 10,001+ employees
- Founded: 1992
- Company Description:
- Imagine a career at Disneyland Paris, where you'll be part of a dynamic and multicultural team creating magical experiences for guests.
- The company has 500 different job profiles across corporate and operations departments, offering various career opportunities.
- Company Specialties: Marketing, Communication, Engineering, Human Resources, Sales, Finance, Legal, Real Estate Development, Information Technology, Event Management, Supply Chain, Logistics, Purchasing, Revenue Management, Research, Strategy, Audit, Construction, Pricing, Hospitality, and Tourism.
📊 Role Analysis
- Career Level: Mid-level management
- Reporting Structure: This role reports directly to the Marketing Media Director and manages a team of media planners.
- Work Arrangement: On-site, with flexibility for remote work as needed
- Growth Opportunities:
- Opportunities to work on high-profile campaigns and collaborate with cross-functional teams
- Potential to advance within the marketing department or explore other areas of the business
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
- Office Type: On-site, with a hybrid work arrangement available
- Office Location: Burbank, CA, USA
- Geographic Context: Burbank is located in the San Fernando Valley region of Los Angeles County, California. It is known for its media and entertainment industry, with many studios and production companies based in the area.
- Work Schedule: Full-time, with a standard workweek of 40 hours. Flexibility for overtime as needed.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to meet deadlines.
💼 Interview & Application Insights
- Typical Process: Phone screen, followed by on-site interviews with the hiring manager and other team members
- Key Assessment Areas: Media planning skills, strategic thinking, communication skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant media planning experience and skills
- Prepare examples of successful campaigns you've worked on and the results you achieved
- Research the company and the Hulu brand to demonstrate your understanding of the business and its marketing efforts
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, Powerpoint)
- Google Docs
- Media planning and buying platforms (e.g., Strata, Mediaocean, etc.)
- Data analysis tools (e.g., MMM, Google Analytics, etc.)
👔 Cultural Fit Considerations
- Company Values: Innovation, Quality, Excellence, Inclusion, Integrity, and Responsibility
- Work Style: Collaborative, fast-paced, dynamic, and data-driven
- Self-Assessment Questions:
- How do you stay organized and manage multiple projects in a dynamic environment?
- Can you provide an example of a time when you had to pivot in real-time to address a problem or opportunity?
- How do you use data to inform your decision-making and strategy?
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with a diverse range of stakeholders, including internal teams and external vendors
- Keeping up with the latest trends and best practices in media planning and buying
📈 Similar Roles Comparison
- Comparison Point 1: This role is similar to a Media Planning Manager role at other entertainment or media companies, but may have a broader scope of responsibilities and require more strategic thinking.
- Comparison Point 2: The entertainment industry is highly competitive, with a focus on innovation and staying ahead of trends. Candidates should be prepared to work in a fast-paced, dynamic environment.
- Comparison Point 3: This role offers opportunities for professional growth and development within the marketing department and the broader organization. Candidates should be proactive in seeking out new challenges and learning opportunities.
📝 Sample Projects
- Developing a media plan for a new Hulu original series launch, including channel selection, targeting, and creative strategy
- Analyzing the performance of a Hulu brand campaign and providing data-driven insights to optimize future campaigns
- Collaborating with the cross-functional agency team to develop a total communications approach for a Hulu bundle promotion
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does the company support the professional growth and development of its employees?
- What are the biggest challenges facing the Hulu brand, and how does this role contribute to addressing them?
- How does the company approach diversity, equity, and inclusion in its marketing efforts and workplace culture?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://disney.wd5.myworkdayjobs.com/disneycareer/job/Burbank-CA-USA/Manager--Media-Planning--Hulu-_10125467)
- Customize your resume and cover letter to highlight your relevant media planning experience and skills
- Prepare examples of successful campaigns you've worked on and the results you achieved
- Research the company and the Hulu brand to demonstrate your understanding of the business and its marketing efforts
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
