📌 Core Information
🔹 Job Title: Manager, Membership Retail Partnerships
🔹 Company: LEGO Group
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-Time, Hybrid (3 days in office, 2 days remote)
🔹 Category: Management, Retail, Partnerships
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with occasional travel
🚀 Job Overview
Key aspects of this role include:
- Leading strategic partnerships to drive membership growth and enhance customer lifetime value
- Collaborating cross-functionally with multiple business units to define and deliver partnership strategies
- Engaging with external partners to create value and reach new audiences
- Negotiating commercial proposals and maintaining partner relationships
- Contributing to the overall Membership & Personalisation capability framework
ASSUMPTION: This role requires a strategic mindset, strong commercial acumen, and excellent stakeholder management skills to succeed.
📋 Key Responsibilities
✅ Lead the development and execution of the strategic partnership framework for membership
✅ Lead cross-functional exploration and development of new revenue and growth strategies with strategic retail partners
✅ Engage with external partners to establish value creation opportunities to enhance the membership offering and reach new audiences
✅ Lead cross-functional development and negotiation of commercial proposals with external partners to achieve membership targets, commercial results, and ROI
✅ Develop and maintain on-going relationships with strategic partners
✅ Partner with key stakeholders to define and enable membership experiences through partner channels and platforms
✅ Lead the business requirements for partnership expansion into the overall Membership & Personalisation capability framework
✅ Provide strategic updates to cross-functional stakeholders to secure commitment, collaboration, and prioritization across multiple business units
ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and strategic thinking to deliver results.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: Solid experience in managing best-in-class membership/loyalty programs and go-to-market program delivery
Required Skills:
- Proven experience in developing strategic partnerships and negotiating commercial agreements
- Experience managing and driving cross-functional strategic projects for customer loyalty, customer experience, and offerings
- Strong commercial acumen to develop business case proposals and establish revenue-generating opportunities
- Excellent problem-solving and communication capabilities
- Ability to communicate effectively with senior stakeholders (written and oral)
- Positive and solution-oriented attitude, with strong stakeholder management and influencing skills
Preferred Skills:
- Experience in the toy or retail industry
- Fluency in additional languages
ASSUMPTION: Given the global nature of the role, experience working in a multinational environment and navigating diverse stakeholders is highly desirable.
💰 Compensation & Benefits
Salary Range: £65,000 - £85,000 per annum (based on industry standards for a management role in London)
Benefits:
- Family Care Leave
- Insurances
- Wellbeing resources and benefits
- Colleague Discount
- Bonus scheme
Working Hours: Full-time, 40 hours per week, with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a management role in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically toy production and distribution
Company Size: 10,001+ employees, providing a large and diverse work environment
Founded: 1932, with headquarters in Billund, Denmark
Company Description:
- Purposeful and responsible global brand
- Creativity helps to inspire builders all around the world
- Family-owned with regional hubs and manufacturing facilities worldwide
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer Experiences
- Digital Play Experiences
- Learning-through-Play
- Creativity and Imagination
Company Website: LEGO Group Website
ASSUMPTION: The LEGO Group is a well-established and respected brand in the toy industry, with a strong focus on creativity, learning, and play.
📊 Role Analysis
Career Level: Mid-level management, with potential for growth and development
Reporting Structure: Reports directly to the Head of Membership Expansion & Partnerships
Work Arrangement: Hybrid, with 3 days in the office and 2 days working from home
Growth Opportunities:
- Potential to expand partnerships and drive membership growth
- Possibility to work on high-impact projects and influence cross-functional teams
- Opportunity to develop leadership and strategic skills
ASSUMPTION: This role offers a unique opportunity to grow and develop within a global organization, with potential for career progression.
🌍 Location & Work Environment
Office Type: Hybrid, with a primary workplace location in London
Office Location(s): 33 Bath Road, Slough, Berks SL1 3UF, GB
Geographic Context:
- London is a major global city with a vibrant business environment
- Easy access to international transportation and cultural attractions
- Diverse and multicultural work environment
Work Schedule: Full-time, with flexible working arrangements
ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final interview with the Head of Membership Expansion & Partnerships
Key Assessment Areas:
- Strategic thinking and problem-solving
- Communication and stakeholder management skills
- Commercial acumen and negotiation skills
- Cultural fit and alignment with LEGO Group values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of successful partnerships and their outcomes
- Research the LEGO Group and be ready to discuss how your values align with theirs
ATS Keywords: Membership Programs, Strategic Partnerships, Negotiation, Cross-Functional Projects, Stakeholder Management, Commercial Acumen, Problem Solving, Communication
ASSUMPTION: The interview process is designed to assess your strategic thinking, communication skills, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Caring
- Quality
- Responsibility
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody the LEGO Group's values in your daily work?
- Can you provide an example of a successful partnership you've developed and maintained?
- How do you approach navigating and communicating with diverse stakeholders?
ASSUMPTION: A strong cultural fit is essential for success in this role, as the LEGO Group places a high value on its company culture and values.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities across different business units
- Balancing strategic thinking with day-to-day operational tasks
- Occasional travel requirements
- Working in a global organization with diverse time zones
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role focuses more on strategic partnerships and less on day-to-day membership management compared to a Membership Manager role
- Industry-specific context: The toy industry is highly competitive and seasonal, requiring a strong understanding of consumer behavior and market trends
- Career path comparison: This role can lead to senior management or specialist roles within the membership or partnership functions
ASSUMPTION: Understanding the differences between this role and related positions is essential for applicants to determine if this role is the right fit for their career goals.
📝 Sample Projects
- Developing and executing a strategic partnership framework for membership expansion
- Negotiating commercial proposals with external partners to achieve membership targets and ROI
- Collaborating with cross-functional teams to define and enable membership experiences through partner channels and platforms
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives you may work on in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to the overall membership expansion strategy?
- What is the team structure and how does this role fit within it?
- What opportunities are there for professional development and growth within the LEGO Group?
- How does the LEGO Group support work-life balance for its employees?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and the organization, and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful partnerships and their outcomes
- Research the LEGO Group and be ready to discuss how your values align with theirs
- Follow up with the hiring team one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
