📌 Core Information
🔹 Job Title: Manager, NA Vertical Creative Strategy
🔹 Company: Reddit
🔹 Location: Remote - United States
🔹 Job Type: Full-Time
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading Reddit's global KarmaLab team within the Global Client Solutions organization.
- Driving revenue growth across CPG, Health, and Financial Services verticals.
- Coaching and supporting a team of creative strategists to deliver business results for Reddit's advertising partners.
- Building scalable systems to drive impact across multiple sales channels and verticals.
- Collaborating cross-functionally to influence product roadmaps and best practices.
ASSUMPTION: This role requires a balance of creative vision, strategic thinking, and operational excellence to drive success in a dynamic advertising environment.
📋 Key Responsibilities
✅ Coach and support a team of Creative Strategists to develop vertical and account-level strategies that deliver business results for Reddit's advertising partners.
✅ Build scalable systems to drive impact across multiple sales channels and verticals, while helping to manage project pipelines.
✅ Prepare and conduct strategic pitches and presentations with executive presence.
✅ Collaborate with other Managers across the Sales team to measure impact and optimize toward results.
✅ Partner cross-functionally with other departments to influence product roadmaps, scalable solutions, and best practices.
✅ Inspire industry-leading creative work across an array of business verticals.
✅ Attract, retain, and develop world-class talent.
ASSUMPTION: This role involves a mix of strategic planning, team management, and cross-functional collaboration to drive revenue growth and maintain Reddit's competitive edge in the advertising landscape.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience).
Experience: Approximately 10+ years of experience in advertising, PR, media, or social media.
Required Skills:
- Proven understanding of the relationship between creative agencies, media agencies, and brands.
- Proficiency in Keynote/PPT, Google Slides, and Adobe Photoshop/CC.
- Strong knowledge of Brand Strategy, Performance Media, D2C, or Challenger Brand Marketing best practices.
- Ability to prioritize and manage multiple tasks and projects.
- Experience working in a fast-growing social/digital advertising platform in a creative/marketing capacity.
Preferred Skills:
- 2+ years leading a team of creative strategists.
- Experience using Salesforce.
- Experience using AI tooling.
ASSUMPTION: Successful candidates will have a strong background in advertising, with a proven track record of driving business results through creative strategy and team leadership.
💰 Compensation & Benefits
Salary Range: $154,800 - $216,800 USD per year. Final offer amounts are determined by multiple factors, including skills, work experience, and relevant licenses/credentials.
Benefits:
- Comprehensive Healthcare Benefits and Income Replacement Programs
- 401k Match
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Reddit Global Days off
- Generous Paid Parental Leave
- Paid Volunteer Time Off
Working Hours: Full-time, with a flexible work schedule that may require occasional evenings or weekends to accommodate meetings and deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Reddit is a social networking platform that connects millions of people through conversation and community. It operates in the competitive landscape of social media and online advertising.
Company Size: Reddit has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the tech industry.
Founded: Reddit was founded in 2005 and has since grown to become one of the largest social networking platforms on the internet.
Company Description:
- Reddit is the heart of the internet, where millions gather for conversation and community.
- The platform is organized into communities, or "subreddits," dedicated to various topics and interests.
- Reddit generates revenue through advertising, with a focus on helping brands understand how to show up on the platform effectively.
Company Specialties:
- Software Engineering
- Full-Stack Engineering
- Frontend Engineering
- Backend Engineering
- Social Media
- Data Science
- Mobile Apps
- Online Advertising
Company Website: redditinc.com
ASSUMPTION: Reddit's unique position as a social networking platform with a vast user base makes it an attractive employer for individuals interested in advertising, marketing, and community management.
📊 Role Analysis
Career Level: This role is a management position, suitable for experienced advertising professionals looking to advance their careers in a dynamic and growing organization.
Reporting Structure: The Manager, NA Vertical Creative Strategy will report directly to the Head of KarmaLab and oversee a team of Creative Strategists.
Work Arrangement: This role is remote-friendly, with a flexible work arrangement that may include occasional on-site meetings or events.
Growth Opportunities:
- Advancement to a senior leadership role within the KarmaLab team or Reddit's Global Client Solutions organization.
- Expansion of responsibilities to include additional verticals or regions.
- Development of expertise in emerging advertising technologies and trends.
ASSUMPTION: Successful candidates will have a strong desire to grow both personally and professionally, with a focus on driving results and making a significant impact on Reddit's advertising business.
🌍 Location & Work Environment
Office Type: Reddit has a hybrid work environment, with employees working remotely and on-site as needed.
Office Location(s): Reddit's headquarters is in San Francisco, California, with additional offices in other major cities worldwide.
Geographic Context:
- The United States is a large and diverse market for Reddit's advertising business, with significant opportunities for growth across various verticals.
- Reddit's user base is global, with a strong presence in North America, Europe, and Asia.
- The remote-friendly work arrangement allows for greater flexibility in hiring and collaboration across different time zones.
Work Schedule: The work schedule is flexible, with a focus on results and deliverables rather than strict hours. Occasional evenings or weekends may be required to accommodate meetings and deadlines.
ASSUMPTION: The remote-friendly work arrangement and flexible work schedule make this role an attractive option for experienced advertising professionals seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Reddit careers portal.
- Phone or video screening with a member of the Reddit HR team.
- Behavioral and skills-based interviews with the hiring manager and other members of the KarmaLab team.
- Final round interviews with senior leadership, focusing on cultural fit and strategic thinking.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Leadership and team management capabilities.
- Creative and innovative approach to advertising and marketing.
- Strong communication and presentation skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking abilities.
- Demonstrate your understanding of Reddit's unique culture and advertising landscape.
ATS Keywords: Creative Strategy, Advertising, Brand Strategy, Performance Media, D2C Marketing, Challenger Brand Marketing, Team Leadership, Project Management, Sales Strategy, Executive Presence, Pitching, Presentation Skills, Problem Solving, AI Tooling, Salesforce
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and cultural fit, with a strong emphasis on Reddit's unique advertising landscape and user base.
🛠️ Tools & Technologies
- Keynote/PPT or Google Slides for presentations and pitch decks.
- Adobe Photoshop/CC for creative design and branding.
- Salesforce for customer relationship management and sales pipeline tracking.
- AI tooling for data analysis, trend identification, and predictive modeling.
ASSUMPTION: Successful candidates will have proficiency in relevant software tools and a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Empower the community.
- Be authentic.
- Act independently.
- Value everyone's contributions.
- Strive for continuous improvement.
Work Style:
- Collaborative and team-oriented, with a focus on collective success.
- Data-driven and analytical, with a strong emphasis on results and impact.
- Adaptable and flexible, with a willingness to pivot and iterate as needed.
- Creative and innovative, with a passion for pushing the boundaries of advertising and marketing.
Self-Assessment Questions:
- How do you embody Reddit's values in your daily work?
- How do you approach building and maintaining strong relationships with internal and external stakeholders?
- How do you balance strategic thinking with tactical execution to drive results?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Reddit's values and work style, with a passion for empowering the community and driving meaningful impact through creative strategy and advertising.
⚠️ Potential Challenges
- The dynamic and fast-paced nature of the advertising industry may require frequent adjustments to strategy and priorities.
- Balancing the needs and expectations of Reddit's diverse user base with the goals and objectives of advertising partners may present unique challenges.
- The remote-friendly work arrangement may require additional effort to maintain strong communication and collaboration with team members and stakeholders.
- Occasional evenings or weekends may be required to accommodate meetings and deadlines, potentially impacting work-life balance.
ASSUMPTION: Successful candidates will be adaptable, resilient, and capable of thriving in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other advertising management roles, this position places a greater emphasis on creative strategy and industry-leading creative work.
- Unlike other advertising roles, this position requires a deep understanding of Reddit's unique culture and user base.
- Career progression in this role may follow a path similar to other advertising management roles, with opportunities for advancement to senior leadership positions within Reddit's Global Client Solutions organization.
ASSUMPTION: Candidates should have a strong understanding of the unique aspects of this role and how it differs from other advertising management positions.
📝 Sample Projects
- Developing a comprehensive creative strategy for a major CPG brand, including pitch materials, campaign concepts, and performance metrics.
- Collaborating with a cross-functional team to create a scalable, data-driven approach to measuring and optimizing the impact of Reddit's advertising solutions across multiple verticals.
- Leading a team of Creative Strategists to create industry-leading creative work for a major financial services brand, showcasing Reddit's unique value proposition and driving meaningful results.
ASSUMPTION: Successful candidates will have experience working on similar projects and a strong portfolio demonstrating their creative strategy and advertising expertise.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader organizational structure of Reddit's Global Client Solutions team?
- What are the most significant challenges facing the KarmaLab team, and how can this role help address them?
- How does Reddit's approach to advertising differ from other social networking platforms, and what unique opportunities does this present for the Manager, NA Vertical Creative Strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Reddit support the professional development and growth of its employees, particularly in management roles?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and commitment to driving success within Reddit's advertising organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Reddit careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking abilities.
- Demonstrate your understanding of Reddit's unique culture and advertising landscape.
- Follow up with the Reddit HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
