Manager, NOAM SEO

📌 Core Information

🔹 Job Title: Manager, NOAM SEO

🔹 Company: Snowflake

🔹 Location: Menlo Park, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days per week in-office)

🚀 Job Overview

Key aspects of this role include:

• Defining and executing a forward-looking SEO strategy that aligns with business goals and evolves with algorithm updates, zero-click search, AI-generated answers, and generative search interfaces.
• Leading keyword and intent research using both traditional SEO tools and emerging AI-based discovery insights to capture high-value opportunities.
• Collaborating with content, web, and UX teams to ensure on-page SEO, IA, and content structure supports human and machine comprehension alike.
• Guiding technical SEO improvements in partnership with development and IT teams, focusing on crawlability, page speed, schema markup, and mobile-first indexing.
• Championing Generative Engine Optimization (GEO) by influencing how Snowflake is surfaced across AI chat interfaces, voice search, and emerging LLM-driven platforms.
• Building high-quality, intent-matching content with internal and external creators—content that ranks in traditional SERPs and is referenced in generative answers.
• Monitoring, analyzing, and reporting on SEO performance, identifying actionable insights across traffic, rankings, engagement, and conversions.
• Partnering cross-functionally with various teams to ensure SEO is embedded across every digital touchpoint.
• Managing relationships with SEO agencies and internal stakeholders to scale programs and maintain operational excellence.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have a deep understanding of modern SEO practices and be adaptable to stay ahead of rapidly evolving search trends.

📋 Key Responsibilities

✅ Define and execute a forward-looking SEO strategy that aligns with business goals and evolves with algorithm updates, zero-click search, AI-generated answers, and generative search interfaces.

✅ Lead keyword and intent research using both traditional SEO tools and emerging AI-based discovery insights to capture high-value opportunities.

✅ Collaborate with content, web, and UX teams to ensure on-page SEO, IA, and content structure supports human and machine comprehension alike.

✅ Guide technical SEO improvements in partnership with development and IT teams, focusing on crawlability, page speed, schema markup, and mobile-first indexing.

✅ Champion Generative Engine Optimization (GEO) by influencing how Snowflake is surfaced across AI chat interfaces, voice search, and emerging LLM-driven platforms.

✅ Build high-quality, intent-matching content with internal and external creators—content that ranks in traditional SERPs and is referenced in generative answers.

✅ Monitor, analyze, and report on SEO performance, identifying actionable insights across traffic, rankings, engagement, and conversions.

✅ Partner cross-functionally with various teams to ensure SEO is embedded across every digital touchpoint.

✅ Manage relationships with SEO agencies and internal stakeholders to scale programs and maintain operational excellence.

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills and interests.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Relevant coursework or certifications in SEO are a plus.

Experience: 3-5 years of hands-on SEO experience, ideally in B2B tech or SaaS environments.

Required Skills:

• Deep understanding of modern SEO, including content strategy, technical SEO, and search engine algorithms.
• Experience with leading SEO and analytics platforms (e.g., GA4, GSC, BrightEdge, SEMrush, Ahrefs).
• Strong analytical mindset with the ability to synthesize data into actionable insights and strategic recommendations.
• Excellent communication skills with confidence presenting to cross-functional stakeholders.
• Proven experience in content optimization and a solid grasp of search intent.
• Familiarity with Generative AI tools, LLM behavior, and evolving AI-agent-driven search experiences.
• Experience conducting technical SEO audits and implementing scalable fixes.
• Curiosity and adaptability to stay ahead of rapidly evolving search trends.

Preferred Skills:

• Experience with AI-based discovery tools and platforms.
• Fluency in multiple languages.

ASSUMPTION: The required and preferred skills listed above are essential for success in this role. However, Snowflake values diversity and encourages candidates from all backgrounds to apply, even if they do not meet every requirement.

💰 Compensation & Benefits

Salary Range: The estimated base salary range for this role is $179,000 - $255,100 USD per year. Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.

Benefits:

• Medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan.
• Flexible spending and health savings account.
• At least 12 paid holidays.
• Paid time off.
• Parental leave.
• Employee assistance program.

Working Hours: This role requires a standard workweek of 40 hours, with flexibility for remote work up to 2 days per week.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on factors such as skills, experience, and geographic location.

📌 Applicant Insights

🔍 Company Context

Industry: Snowflake operates in the Software Development industry, focusing on data warehousing, cloud, analytics, data lakes, marketing analytics, data applications, data engineering, data science, and data exchange.

Company Size: Snowflake is a large company with 5,001-10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Snowflake was founded in 2012 and has since grown to become a publicly traded company with a global presence.

Company Description:

• Snowflake delivers the AI Data Cloud, a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance.
• Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads.
• Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds.

Company Specialties:

• Data Warehousing
• Cloud
• Analytics
• Data Lake
• Marketing Analytics
• Data Applications
• Data Engineering
• Data Science
• and Data Exchange

Company Website: http://www.snowflake.com

ASSUMPTION: Snowflake's focus on data and analytics makes it an attractive employer for candidates interested in working at the intersection of technology and marketing.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to influence cross-functional teams.

Reporting Structure: The SEO Manager, NOAM (IC3) will report directly to the Senior Director of SEO, NOAM and will have the opportunity to lead a team of SEO specialists and coordinators.

Work Arrangement: This role is a hybrid position, requiring employees to work from the Menlo Park office at least 3 days per week.

Growth Opportunities:

• As Snowflake continues to grow, there will be opportunities for the SEO Manager, NOAM (IC3) to expand their team and take on additional responsibilities.
• With a strong performance, the SEO Manager, NOAM (IC3) may have the opportunity to advance to a senior or director-level role within the SEO team.
• Snowflake's focus on data and analytics provides ample opportunities for candidates to grow their skills and advance their careers within the organization.

ASSUMPTION: The SEO Manager, NOAM (IC3) role is a critical position within Snowflake's SEO team, and the ideal candidate will have a strong track record of driving organic growth and staying ahead of evolving search trends.

🌍 Location & Work Environment

Office Type: Snowflake's Menlo Park office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 135 Constitution Dr, Menlo Park, California 94025, US

Geographic Context:

• Menlo Park is located in the heart of Silicon Valley, providing ample opportunities for networking and professional growth.
• The area is known for its mild Mediterranean climate, with cool, wet winters and warm, dry summers.
• Menlo Park is home to a diverse range of industries, including technology, healthcare, and education.

Work Schedule: This role follows a standard workweek of 40 hours, with flexibility for remote work up to 2 days per week.

ASSUMPTION: The Menlo Park office provides a dynamic and engaging work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager.
• On-site interview with the SEO team and other stakeholders.
• Final interview with the Senior Director of SEO, NOAM.
• Background check and offer extension.

Key Assessment Areas:

• SEO expertise and strategic thinking.
• Communication and presentation skills.
• Adaptability and problem-solving skills.
• Cultural fit and alignment with Snowflake's values.

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
• Be prepared to discuss your approach to SEO strategy, keyword research, and technical SEO improvements.
• Demonstrate your understanding of AI-based discovery tools and generative search interfaces.
• Showcase your ability to work effectively with cross-functional teams and manage stakeholder relationships.

ATS Keywords: SEO, SEO Strategy, SEO Manager, SEO Tools, AI-Based Discovery, Generative Search, Technical SEO, Stakeholder Management, Cross-Functional Teams, SEO Performance, SEO Reporting

ASSUMPTION: The interview process for the SEO Manager, NOAM (IC3) role will be comprehensive and may include assessments of both technical SEO skills and strategic thinking.

🛠️ Tools & Technologies

• SEO platforms (e.g., GA4, GSC, BrightEdge, SEMrush, Ahrefs).
• AI-based discovery tools and platforms.
• Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager).
• Project management tools (e.g., Asana, JIRA, Trello).
• Data visualization tools (e.g., Tableau, Power BI, Looker).

ASSUMPTION: The SEO Manager, NOAM (IC3) will be expected to be proficient in a range of SEO tools and platforms, as well as AI-based discovery tools and content management systems.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Integrity
• Innovation
• Performance
• One Snowflake

Work Style:

• Collaborative and team-oriented.
• Data-driven and analytical.
• Adaptable and open to feedback.
• Results-focused and action-oriented.

Self-Assessment Questions:

• How do you approach staying up-to-date with the latest SEO trends and algorithm updates?
• Can you provide an example of a time when you successfully managed a cross-functional team to execute a complex SEO project?
• How do you balance the need for data-driven decision-making with the need for creativity and innovation in SEO?

ASSUMPTION: The ideal candidate for the SEO Manager, NOAM (IC3) role will be a strong cultural fit with Snowflake's values and work style, with a proven track record of driving organic growth and staying ahead of evolving search trends.

⚠️ Potential Challenges

• The SEO landscape is constantly evolving, requiring the SEO Manager, NOAM (IC3) to stay up-to-date with the latest trends and algorithm updates.
• Managing relationships with SEO agencies and internal stakeholders can be challenging, requiring strong communication and project management skills.
• The hybrid work arrangement may present challenges in maintaining productivity and collaboration with remote team members.
• The competitive nature of the SEO industry may require the SEO Manager, NOAM (IC3) to work long hours and meet aggressive performance targets.

ASSUMPTION: The SEO Manager, NOAM (IC3) role is a demanding position that requires a high level of expertise, adaptability, and strong communication skills to succeed.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, the SEO Manager, NOAM (IC3) role requires a deep understanding of AI-based discovery tools and generative search interfaces.
• The SEO Manager, NOAM (IC3) role is focused on driving organic growth in the North American market, with a particular emphasis on the United States and Canada.
• Career progression in the SEO team at Snowflake may include opportunities to advance to senior or director-level roles within the SEO team or to take on broader responsibilities within the marketing organization.

ASSUMPTION: The SEO Manager, NOAM (IC3) role is a unique opportunity to drive organic growth in the North American market for a leading data warehousing and cloud computing company.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy for Snowflake's North American market, including keyword research, on-page optimization, and technical SEO improvements.
• Collaborating with content, web, and UX teams to create high-quality, intent-matching content that ranks in traditional SERPs and is referenced in generative answers.
• Conducting regular SEO performance audits and making data-driven recommendations to improve organic traffic, rankings, engagement, and conversions.

ASSUMPTION: The SEO Manager, NOAM (IC3) will be responsible for a wide range of SEO projects, from strategic planning and execution to tactical optimization and performance analysis.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the SEO team at Snowflake, and how can this role help address them?
• How does Snowflake approach collaboration and communication between the SEO team and other marketing teams, such as content, web, and UX?
• What opportunities are there for growth and development within the SEO team and the broader marketing organization at Snowflake?
• How does Snowflake support its employees in staying up-to-date with the latest SEO trends and algorithm updates?
• What are the key performance indicators (KPIs) used to measure the success of the SEO team, and how are they tracked and reported?

ASSUMPTION: The ideal candidate for the SEO Manager, NOAM (IC3) role will ask thoughtful and insightful questions that demonstrate their understanding of the role and their commitment to driving organic growth for Snowflake.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
• Prepare for your interview by researching Snowflake's SEO strategy, AI-based discovery tools, and generative search interfaces.
• Demonstrate your understanding of Snowflake's company values and work style.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.