📌 Core Information
🔹 Job Title: Manager of Content
🔹 Company: General Assembly
🔹 Location: U.K. Remote
🔹 Job Type: Full-time
🔹 Category: Education
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (approved countries: United States, Canada, United Kingdom, Australia, Singapore)
🚀 Job Overview
Key aspects of this role include:
- Identifying strategic content modularization opportunities
- Evaluating existing content for reuse and improvement
- Managing content improvement lifecycles
- Collaborating cross-functionally to align with industry trends and customer needs
ASSUMPTION: This role requires a balance of strategic thinking, project management, and stakeholder engagement skills. The ideal candidate will have experience in adult learning, content management, and instructional design, with a proven track record of driving results in a matrixed environment.
📋 Key Responsibilities
✅ Identify and implement strategic content modularization opportunities
✅ Evaluate existing content for reuse and improvement, utilizing advanced technologies and approaches such as AI tools and methods
✅ Develop training materials and processes to educate others on using advanced technologies and approaches for content development
✅ Standardize the decision-making process around strategic content modularization
✅ Create and manage content improvement lifecycles that align with industry speed-of-change
✅ Own the process of content incubation, including receiving new content, storage, and standards for reuse
✅ Develop curricular assets and sales collateral for incubated or existing content
✅ Project manage learning resources to uphold quality standards and meet deadlines
✅ Collaborate with others to source, onboard, and foster a team of ready-to-deploy learning resources
✅ Become the in-house content expert, maintaining knowledge of existing content, learning experience standards, and content improvement lifecycles
✅ Provide systematic feedback to content development teams over the quality and speed of incoming content for incubation
✅ Engage General Assembly’s clients in design processes to uncover core learning and developmental needs
✅ Implement the strategy and approach to modularized curriculum design for enabling flexible, stackable learning products
✅ Ensure resources have the right tools, training, culture, and support to achieve organizational goals
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a matrixed environment and collaborating with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Education, Learning, or related field (graduate degree preferred)
Experience: 5+ years of experience in adult learning with a specialization in content management, content development, or instructional design
Required Skills:
- Proven experience in project management, with a focus on content development
- Deep expertise in creating and managing synchronous course programming for various personas
- Ability to articulate and study complex personas within numerous industry verticals
- Exceptional communication skills and the ability to be thoughtful, diplomatic, and collaborative amidst ambiguity and organizational change
- Demonstrated ability to lead teams in a matrixed environment and collaborate cross-functionally
- Passion for GA’s mission to transform students’ lives through learning
Preferred Skills:
- Familiarity with technical skills, including software development, data science, UX, and adjacent fields
- Knowledge of industry standards (e.g., SCORM, xAPI, Caliper) and tools (e.g., LCMSs, assessment and authoring tools, etc.)
- Familiarity translating learning science concepts into understandable language for various stakeholders
ASSUMPTION: While a graduate degree is preferred, candidates with relevant experience and a strong portfolio may also be considered.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (based on industry standards for a Manager of Content role with 5-10 years of experience in the UK)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off policy
- Professional development opportunities
- Discounted access to GA courses and events
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager of Content role with the given experience level and location. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs
Company Size: Small (11-50 employees) - General Assembly offers a close-knit, collaborative work environment with ample opportunities for growth and impact.
Founded: 2019 - General Assembly Malaysia is a relatively new entity, providing ample opportunities for innovation and growth.
Company Description:
- General Assembly is a global pioneer in education and career transformation, specialising in today’s most in-demand skills.
- The company has 30+ campuses around the globe, 100,000+ alumni, and has provided talent to 19,000+ organisations, including half of the Fortune 100.
- Akademi GA Sdn Bhd is General Assembly's exclusive partner in Malaysia, offering a range of courses in data, design, coding, marketing, management, and more.
Company Specialties:
- Data
- Coding
- Product Management
- Digital Marketing
- UX
- HRD Corp
Company Website: generalassembly.my
ASSUMPTION: General Assembly Malaysia is a dynamic and growing organisation, with ample opportunities for professional development and career growth.
📊 Role Analysis
Career Level: Mid-level to senior - This role offers significant responsibility and the opportunity to make a substantial impact on General Assembly's content offerings.
Reporting Structure: The Manager of Content will report directly to the Director of Learning Design and collaborate with various internal teams, including product management, marketing, instructor management, and client success.
Work Arrangement: Remote OK (with approved countries: United States, Canada, United Kingdom, Australia, Singapore) - This role offers flexibility for remote work, with the opportunity to collaborate with a global team.
Growth Opportunities:
- Potential to grow into a senior leadership role within the content team
- Opportunities to work on high-impact projects and drive strategic initiatives
- Chance to develop expertise in a specific industry vertical or content area
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on General Assembly's content offerings and drive strategic initiatives.
🌍 Location & Work Environment
Office Type: Remote - This role does not require regular physical presence in an office, offering flexibility for remote work.
Office Location(s): Akademi GA, ECM Libra Building (Ground Floor), 8 Jalan Damansara Endah, Bukit Damansara, Kuala Lumpur, Wilayah Perseketuan 50490, MY
Geographic Context:
- The role is based in Kuala Lumpur, Malaysia, with a remote-friendly work arrangement
- Kuala Lumpur is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with affordable cost of living, diverse food scene, and numerous cultural attractions
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The remote-friendly work arrangement offers flexibility and the opportunity to work from various locations within the approved countries.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study presentation
- Final round interview with the Director of Learning Design and other key stakeholders
Key Assessment Areas:
- Content development and management expertise
- Project management skills and experience
- Ability to engage and collaborate with various stakeholders
- Alignment with General Assembly's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio or examples of your content development work, if applicable
- Research General Assembly's mission, values, and content offerings to demonstrate your fit for the role
ATS Keywords: Content Management, Content Development, Instructional Design, Project Management, Stakeholder Engagement, Learning Experience Design, Modular Curriculum Design, Adult Learning, Industry Trends, Voice of the Customer
ASSUMPTION: The interview process will focus on assessing your technical skills, project management experience, and cultural fit with General Assembly's mission and values.
🛠️ Tools & Technologies
- Learning Management Systems (LMS)
- Content authoring tools (e.g., Articulate, Adobe Captivate)
- Project management tools (e.g., Asana, Trello, JIRA)
- Collaboration tools (e.g., Google Workspace, Microsoft 365)
- Industry-specific tools and technologies (e.g., AI tools and methods, LCMSs, assessment tools)
ASSUMPTION: The ideal candidate will have experience with relevant content development and project management tools, as well as a willingness to learn and adopt new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Transformative - We empower our students to transform their lives through learning
- Inclusive - We foster a diverse and inclusive community where everyone can thrive
- Collaborative - We work together to achieve our mission
- Adaptable - We embrace change and continuous learning
- Quality-driven - We strive for excellence in all that we do
Work Style:
- Remote-friendly and flexible work arrangement
- Matrixed environment with opportunities for cross-functional collaboration
- Focus on driving results and achieving organizational goals
- Data-driven decision-making and continuous improvement
Self-Assessment Questions:
- Do I align with General Assembly's mission to transform students' lives through learning?
- Am I comfortable working in a remote-friendly, matrixed environment with opportunities for cross-functional collaboration?
- Do I have a proven track record of driving results and achieving organizational goals in a data-driven manner?
ASSUMPTION: General Assembly values candidates who are passionate about their mission, collaborative, adaptable, and committed to driving results in a data-driven manner.
⚠️ Potential Challenges
- Managing multiple projects simultaneously in a matrixed environment
- Engaging and collaborating with various stakeholders, including clients, product management, marketing, and client success teams
- Keeping up with industry trends and incorporating the voice of the customer into content improvement lifecycles
- Balancing strategic thinking with day-to-day project management tasks
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to balance strategic thinking with day-to-day project management tasks.
📈 Similar Roles Comparison
- Manager of Content vs. Instructional Designer - The Manager of Content role focuses more on strategic content modularization, evaluation, and management, while the Instructional Designer role focuses on creating and designing learning experiences.
- Industry-specific context - The Manager of Content role at General Assembly focuses on adult learning and upskilling/reskilling for various industry verticals, while similar roles in other industries may focus on K-12 education, higher education, or corporate training.
- Career path comparison - The Manager of Content role at General Assembly offers a clear path for career growth within the content team, with opportunities to work on high-impact projects and drive strategic initiatives.
ASSUMPTION: The Manager of Content role at General Assembly is unique in its focus on strategic content modularization, evaluation, and management, with clear opportunities for career growth and impact within the content team.
📝 Sample Projects
- Developing a modular curriculum for a new data science program, incorporating industry trends and the voice of the customer
- Evaluating existing content for reuse and improvement, utilizing AI tools and methods to streamline the content development process
- Managing a team of learning resources to develop and update content for a high-growth industry vertical, such as artificial intelligence or machine learning
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive results and achieve organizational goals in a matrixed environment.
❓ Key Questions to Ask During Interview
- Can you describe the content development process at General Assembly and how this role fits into it?
- How does General Assembly engage with clients to uncover their learning and developmental needs?
- What are the key priorities for this role in the first 90 days?
- How does General Assembly support the professional development and growth of its employees?
- What is the work-life balance like for this role, and how does General Assembly support remote work?
ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions about the role, the team, and the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the General Assembly Malaysia careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on content development, project management, and stakeholder engagement
- Prepare a portfolio or examples of your content development work, if applicable
- Research General Assembly's mission, values, and content offerings to demonstrate your fit for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
