📌 Core Information
🔹 Job Title: Manager of Digital Content
🔹 Company: Ochsner Health
🔹 Location: New Orleans, Louisiana
🔹 Job Type: Hybrid (On-site and Remote)
🔹 Category: Healthcare
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic digital content plans
- Managing social media platforms and influencers
- Creating engaging content for various channels
- Collaborating with cross-functional teams to maximize efficiency
- Analyzing data to drive decision-making and track outcomes
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and data analysis skills to effectively manage digital content and social media platforms for a large healthcare organization.
📋 Key Responsibilities
✅ Develop and implement strategic social media marketing plans based on operational strategic plans and goals
✅ Manage client marketing, including coordinating with outside vendors and agencies, and coordinate projects with the marketing team
✅ Maintain marketing budgets for clients and projects
✅ Manage and oversee creative development, writing, and production of social media projects and campaigns across various platforms
✅ Analyze data to develop social media marketing assessments and track outcomes for all social media initiatives
✅ Collaborate and coordinate all marketing efforts with peers to maximize efficiency and minimize cost of all initiatives
✅ Attend in-person client and department meetings as required
✅ Perform other related duties as required, including writing and editing blogs, web copy, and newsletter copy
ASSUMPTION: This role requires strong organizational, communication, and technical skills to manage multiple projects, shifting priorities, and challenging demands in a fast-paced healthcare environment.
🎯 Required Qualifications
Education: High school diploma or equivalent (Bachelor's degree preferred)
Experience: 7 years of social media management for a brand, including 2 years of supervision or management experience with strategic plan development and management of budgets and multiple projects
Required Skills:
- Proficiency in using computers, software, and web-based applications, including Microsoft Office Suite (PowerPoint, Word, Excel, SharePoint), Teams, and Zoom
- Effective verbal and written communication skills and ability to present information clearly and professionally to varying levels of individuals
- Excellent organizational and time management skills and ability to manage multiple projects, shifting priorities, and challenging demands
- Expert knowledge of Meta for Business
- Expertise in posting, moderation, and community management for various social media platforms
- Expertise in social media posting platforms and sentiment-monitoring tools
- Experience in managing social media influencers and employee brand ambassadors
- Experience in creating short-form videos for Reels, TikToks, and YouTube Shorts
- Proficiency in SEO research tools
- Proficiency in online content management systems
- Experience with project management systems
- Familiarity with AP Style
- Experience writing in a brand voice
Preferred Skills:
- Experience in a healthcare setting or other regulated industry
ASSUMPTION: Given the role's focus on digital content and social media management, candidates should have a strong portfolio showcasing their expertise in these areas.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (Based on industry standards for a Manager of Digital Content role with 7-10 years of experience in the healthcare industry)
Benefits:
- Health, dental, and vision insurance
- Retirement plans (401k and pension)
- Paid time off (vacation, sick, and holidays)
- Tuition assistance
- Employee discounts
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid role)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare. Ochsner Health is the leading nonprofit healthcare provider in the Gulf South, delivering expert care at its 46 hospitals and more than 370 health and urgent care centers.
Company Size: 10,001+ employees. As a large healthcare organization, Ochsner Health offers numerous opportunities for career growth and development.
Founded: 1942. Ochsner Health has a rich history of providing high-quality medical care and has been recognized as the No. 1 hospital in Louisiana for 13 consecutive years.
Company Description:
- Ochsner Health is committed to inspiring healthier lives and stronger communities through standard-setting expertise, quality, and digital connectivity.
- The organization remains dedicated to providing personalized and complete care to its patients, as envisioned by its founders in 1942.
- Ochsner Health is a model for what a healthcare system should be, reaching out to the communities it serves and empowering people to get well and stay well.
Company Specialties:
- Health care
- Hospital
- Research
- Health clinic
- Nursing
- Leadership
- Innovation
- Medical
Company Website: https://www.ochsner.org/
ASSUMPTION: Ochsner Health's commitment to quality care and community involvement makes it an attractive employer for individuals seeking a meaningful career in the healthcare industry.
📊 Role Analysis
Career Level: Managerial. This role involves overseeing strategic social media marketing, budget management, and multi-project coordination to support company goals.
Reporting Structure: The Manager of Digital Content reports directly to the Director of Marketing or a similar role within the organization.
Work Arrangement: Hybrid. This role requires a combination of on-site and remote work, with a flexible schedule that allows for a balance between office and remote work.
Growth Opportunities:
- Advancement to a Director or Vice President of Marketing role within the organization
- Expansion of responsibilities to include additional marketing channels or departments
- Opportunities to work on special projects or initiatives that drive organizational growth and innovation
ASSUMPTION: Given Ochsner Health's size and growth potential, there are numerous opportunities for career advancement and professional development within the organization.
🌍 Location & Work Environment
Office Type: Hybrid. The Ochsner Health headquarters is located in New Orleans, Louisiana, with additional offices and facilities throughout the Gulf South region.
Office Location(s): 1514 Jefferson Highway, New Orleans, Louisiana 70121 (Headquarters)
Geographic Context:
- New Orleans is a vibrant city with a rich cultural heritage and a diverse population
- The Gulf South region offers a mild climate, with warm winters and hot summers
- The area is home to numerous attractions, including museums, festivals, and outdoor recreation opportunities
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid role)
ASSUMPTION: The hybrid work arrangement and flexible schedule allow for a better work-life balance, attracting candidates who value both professional growth and personal time.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Background check and reference check
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and planning skills
- Creativity and innovation in content development
- Data analysis and interpretation skills
- Communication and presentation skills
- Project management and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your social media management experience and achievements
- Demonstrate your understanding of the healthcare industry and Ochsner Health's mission and values
- Prepare questions to ask the interviewer about the role, the team, and the organization
ATS Keywords: Social Media Management, Digital Content, Strategic Planning, Budget Management, Project Coordination, SEO Research, Influencer Management, Brand Voice, AP Style, Short-form Video Creation, Community Management, Online Content Management, Communication Skills, Organizational Skills, Time Management, Technical Skills
ASSUMPTION: Given the competitive nature of the job market, it is essential to tailor your application materials and prepare thoroughly for the interview process to increase your chances of success.
🛠️ Tools & Technologies
- Meta for Business
- Social media posting platforms (e.g., Sprout Social, Hootsuite)
- SEO research tools (e.g., SEMRush, Brightedge)
- Online content management systems
- Project management systems (e.g., Trello, Asana, Monday.com)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage digital content and social media platforms.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Integrity
- Respect
- Innovation
- Collaboration
- Excellence
Work Style:
- Fast-paced and dynamic environment
- Strong focus on teamwork and collaboration
- Opportunities for professional growth and development
- Flexible work arrangement (hybrid role)
Self-Assessment Questions:
- Do you align with Ochsner Health's commitment to patient-centered care and excellence?
- Are you comfortable working in a fast-paced, collaborative environment with shifting priorities?
- Do you thrive in a role that requires both strategic thinking and hands-on content creation?
ASSUMPTION: Candidates who share Ochsner Health's values and are comfortable with the work style described are more likely to succeed in this role and contribute to the organization's mission.
⚠️ Potential Challenges
- Managing multiple projects and shifting priorities in a fast-paced environment
- Keeping up with the latest trends and best practices in social media management and digital content creation
- Adapting to changes in the healthcare industry and regulatory requirements
- Balancing the demands of on-site and remote work in a hybrid role
ASSUMPTION: These challenges require strong organizational, communication, and time management skills, as well as the ability to adapt to change and prioritize effectively.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on digital content and social media management for a healthcare organization
- Industry-specific context: The healthcare industry is highly regulated, with strict guidelines for patient privacy and data security
- Career path comparison: This role offers opportunities for advancement to director or vice president of marketing roles within the organization
ASSUMPTION: Understanding the unique aspects of this role and the industry-specific context is essential for candidates to determine if this opportunity aligns with their career goals and expectations.
📝 Sample Projects
- Developing and implementing a strategic social media marketing plan for a new hospital opening
- Managing a social media influencer campaign to raise awareness about a new medical service or treatment
- Creating engaging content for a healthcare blog or website, targeting both patients and healthcare professionals
ASSUMPTION: These sample projects illustrate the strategic, creative, and data-driven nature of the work required in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the organization's overall marketing strategy?
- What are the key priorities for the first 90 days in this role?
- How does the team collaborate and support each other in achieving our goals?
- What opportunities are there for professional growth and development within the organization?
- How does the hybrid work arrangement work in practice, and what resources are available to support remote work?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Ochsner Health's careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask the interviewer about the role, the team, and the organization
- Follow up with the hiring manager or HR department within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
