Manager of Marketing and Communication

📌 Core Information

🔹 Job Title: Manager of Marketing and Communication

🔹 Company: Community Health Center of Southeast Kansas Inc

🔹 Location: Pittsburg, Kansas, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing all external communications for CHC/SEK
• Driving community engagement and promoting the organization’s mission
• Developing and implementing marketing strategies
• Managing CHC/SEK’s digital presence
• Producing content to enhance employee and patient satisfaction

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Provide supervision of, and strategic direction to the Marketing and Communications team.

✅ Design, develop, and direct comprehensive marketing strategies and programs to ensure CHC/SEK and its service lines receive consistent and adequate exposure.

✅ Translate the annual marketing vision into integrated business plans, tactics, and deliverables.

✅ In collaboration with the President and Chief Strategy Officer, create, define, and continually assess the CHC/SEK branding to ensure alignment with the mission.

✅ Conduct marketing research and provide insights for long-term marketing strategies.

✅ Use data-driven insights to identify shifts in consumer trends, competitor activities, and market conditions, enabling responsive and agile marketing strategies.

✅ Write and produce press releases and build relationships with local and state media to promote CHC/SEK’s services, events, and career opportunities.

✅ Support the President and Chief Strategy Officer in managing media relations and serving as the point of contact for media inquiries.

✅ Manage CHC/SEK’s digital presence, including websites and social media platforms, ensuring consistent and engaging content.

✅ Collaborate closely with contracted media vendors to ensure the CHC/SEK story is effectively conveyed through campaigns, while ensuring all deliverables are executed on time and meet quality standards.

✅ Capture high-quality photography and video content for CHC/SEK events as needed.

ASSUMPTION: This role requires strong leadership, communication, and project management skills, as well as a deep understanding of marketing strategies and tactics.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent in Journalism, Communication, or Marketing.

Experience: 5+ years of experience in Journalism and/or Marketing that includes a multiple-channel approach including web design and social media.

Required Skills:

• Exceptional writing skills with strong emphasis on AP Style
• Strong social media writing, video editing, and web design skills
• Proficiency in Microsoft Office software, including Word, Excel, PowerPoint, and Outlook
• Proficiency with Adobe Creative Suite, CANVA, and social media platforms
• Valid Driver’s license and good driving record, as travel is a requirement for this position

Preferred Skills:

• Experience in healthcare marketing
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in healthcare marketing and/or bilingual/multilingual skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Estimated based on industry standards for a Marketing Manager in the healthcare sector in Kansas)

Benefits:

• Waived copays for most medical, behavioral health and pharmacy prescriptions at any CHC location
• Medical, Dental, Vision, and Voluntary Life Insurance
• Critical Illness, Accident, Short-Term Disability, and Pet Coverage
• Company Paid Life Insurance and Long-Term Disability
• Retirement Plan- 5% Employer Contribution
• Medical & Dependent Care Flexible Spending Accounts
• PTO- Starts accruing day 1 (Plus an additional 8 hours for your birthday!)
• Employee Assistance Program (EAP)
• CEU and License Reimbursements for eligible positions

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for event coverage and media relations)

ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Community Health Center of Southeast Kansas (CHC/SEK) is a federally qualified patient-centered health center dedicated to providing quality health care to everyone regardless of their ability to pay.

Company Size: CHC/SEK is a mid-sized organization with over 700 professionals and support staff at 18 locations throughout Kansas and Oklahoma.

Founded: CHC/SEK was founded in 1997 and is governed by a 12-member Board of Directors which includes patients and community representatives.

Company Description:

• CHC/SEK is a patient-owned and operated organization serving more than 50,000 children and adults annually.
• It employs more than 700 professionals and support staff at 18 locations throughout Crawford, Cherokee, Labette, Linn, Montgomery, Allen, Bourbon counties, and Ottawa County in Oklahoma.
• Medicare, Medicaid, KanCare, and private insurance are accepted. Discounted rates for services are available for those meeting financial assistance guidelines. No-one is refused care due to inability to pay.

Company Specialties:

• Primary Care
• Dental Care
• Behavioral Health
• Pharmacy Services

Company Website: http://www.chcsek.org

ASSUMPTION: CHC/SEK's mission and values focus on providing accessible, quality healthcare to all patients, regardless of their ability to pay.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the President and Chief Strategy Officer.

Reporting Structure: The Manager of Marketing and Communication will oversee the Marketing and Communications team.

Work Arrangement: This is an on-site, full-time position with the primary office located in Pittsburg, Kansas. Occasional travel may be required for events and media relations.

Growth Opportunities:

• Potential advancement to Director of Marketing and Communications or similar roles as the organization grows
• Opportunities to expand skills and knowledge in healthcare marketing and communications
• possibility to work on special projects and initiatives that align with the candidate's interests and skills

ASSUMPTION: CHC/SEK values internal promotions and offers opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: CHC/SEK's main office is located in a professional building with a modern, collaborative work environment.

Office Location(s): 3011 N Michigan St, Pittsburg, Kansas 66762, US

Geographic Context:

• Pittsburg is a small city in southeast Kansas with a population of approximately 20,000 people.
• The cost of living in Pittsburg is relatively low compared to larger cities in the region.
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions.

Work Schedule: The standard workweek is Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for event coverage and media relations as needed.

ASSUMPTION: The work environment at CHC/SEK is collaborative and supportive, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-person or virtual interview with the President and Chief Strategy Officer
• Final interview with the Marketing and Communications team
• Background check and reference verification

Key Assessment Areas:

• Marketing and communication skills
• Leadership and team management abilities
• Cultural fit and alignment with CHC/SEK's mission and values
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant marketing and communication experience, with a focus on healthcare or non-profit sectors
• Include examples of successful marketing campaigns and their impact on organizational goals
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare questions to ask during the interview that demonstrate your interest in the role and the organization

ATS Keywords: Marketing Strategy, Communication, Content Creation, Media Relations, Social Media Management, Digital Marketing, Research Skills, Writing Skills, Team Leadership, Time Management, Customer Service, Cultural Sensitivity, Photography, Video Editing, Web Design, Data Analysis

ASSUMPTION: CHC/SEK uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator)
• CANVA
• Social media platforms (Facebook, Twitter, Instagram, LinkedIn)
• Content Management Systems (CMS) for websites
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Proficiency in these tools and technologies is required for this role, and candidates should be comfortable learning and adapting to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Integrity
• Excellence
• Collaboration
• Accountability

Work Style:

• Team-oriented and collaborative
• Adaptable and responsive to change
• Results-driven and focused on continuous improvement
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a passion for improving access to healthcare for underserved populations?
• Are you comfortable working in a fast-paced, dynamic environment with competing priorities?
• Do you thrive in a collaborative work environment and enjoy working with a diverse team?
• Are you committed to maintaining high ethical standards and upholding the organization's mission and values?

ASSUMPTION: CHC/SEK values candidates who are passionate about their mission and committed to upholding their values in all aspects of their work.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with a diverse team with varying levels of experience and expertise
• Adapting to changes in marketing strategies and tactics based on data-driven insights
• Balancing the needs of multiple stakeholders, including patients, community members, and potential employees

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike marketing roles in for-profit organizations, this role focuses on promoting a mission-driven, non-profit organization's services and events rather than selling products or services
• Marketing and communication strategies in the healthcare sector often prioritize community engagement and education over traditional advertising and promotion
• Career progression in healthcare marketing and communications may involve moving into roles such as Director of Marketing and Communications or Chief Marketing Officer

ASSUMPTION: Candidates with experience in healthcare marketing or non-profit communications may find this role particularly appealing and well-suited to their skills and interests.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to promote a new CHC/SEK clinic or service line
• Creating engaging and informative content for CHC/SEK's website and social media platforms to improve patient engagement and satisfaction
• Managing media relations for a high-profile event or announcement, such as a ribbon-cutting ceremony or a major grant award

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the organization's long-term strategic plan for growth and expansion?
• What are the biggest challenges facing the Marketing and Communications team, and how can this role help address them?
• How does CHC/SEK support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does CHC/SEK measure the success of its marketing and communication efforts, and how can this role contribute to improving those metrics?

ASSUMPTION: These questions demonstrate your interest in the role and the organization, and show that you have thought critically about the responsibilities and challenges of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and communication experience, with a focus on healthcare or non-profit sectors
• Prepare for your interview by researching CHC/SEK's mission, values, and recent news, and by practicing your responses to common interview questions
• Follow up with the HR department after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.