Manager of Marketing and Public Affairs

📌 Core Information

🔹 Job Title: Manager of Marketing and Public Affairs

🔹 Company: Texas Children's Hospital

🔹 Location: Houston, TX

🔹 Job Type: Full time

🔹 Category: Healthcare

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategies to attract new partnerships and expand business
• Engaging with community members, healthcare providers, and stakeholders to build awareness and understanding of the organization's services
• Planning and organizing events and community outreach programs to promote the brand and clinical services
• Managing and mentoring staff to support marketing goals and objectives

ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to build and maintain effective relationships with various stakeholders.

📋 Key Responsibilities

✅ Develop and implement strategies to attract new partnerships that increase brand awareness and preference and expand the business

✅ Engage with community members, healthcare providers, and other stakeholders to build awareness and understanding of the organization's services

✅ Develop and implement community relations strategies and build strong relationships with key stakeholders

✅ Organize and plan events that promote our commitment to the community

✅ Organize community outreach programs and coordinate special events that promote the brand and clinical services of our company

✅ Oversee all volunteer recruitment and training for community events

✅ Complete timely performance appraisals for direct reports

✅ Ensure that new staff attend hospital and departmental orientation within 30 days of employment

✅ Recruit, hire, train, manage, and mentor the necessary staff to support marketing goals and objectives

✅ Maintain financial accountability over the department's operational budget, monitor expenses and take measures to reduce costs as necessary

✅ Promote individual professional growth and development by meeting requirements for mandatory/continuing education, skills competency, and support department-based goals that contribute to the success of the organization. Serve as preceptor, mentor, and resource to less experienced staff

ASSUMPTION: This role involves a mix of strategic planning, community engagement, event management, and team leadership. Strong organizational skills and the ability to multitask are essential.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing/advertising, journalism, healthcare, hospitality/events or related field required. Master's degree in MBA, MHA or MS in related field preferred.

Experience: 5 years of experience in marketing, public relations or event management roles required.

Required Skills:

• Knowledge of marketing and communication strategies
• Understanding of business development principles and practices
• A track record of identifying and implementing successful community partnerships
• Strong leadership, management, and mentoring skills
• Excellent communication and interpersonal skills
• Ability to work effectively in a fast-paced environment
• Proven ability to manage budgets and reduce costs

Preferred Skills:

• Experience in healthcare or nonprofit sector
• Bilingual or multilingual skills
• Familiarity with the Houston community

ASSUMPTION: Given the nature of the role, candidates with experience in healthcare or nonprofit marketing, as well as those with bilingual or multilingual skills, may have an advantage.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year. This range is based on industry standards for a marketing manager role in the Houston area with 5-10 years of experience.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with employer match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Discounted gym memberships and wellness programs

Working Hours: Full-time position with standard business hours. Occasional evenings and weekends may be required to attend events or meet deadlines.

ASSUMPTION: Salary and benefits information is based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Texas Children's Hospital is a world-class pediatric facility, nationally recognized as a top children's hospital, and voted one of the best places to work in Houston for nine years running. They are committed to creating a healthy community for children by providing the best pediatric care possible, through groundbreaking research and emphasis on education. They also offer a full continuum of family-centered care for women, from obstetrics to well-woman care.

Company Size: Texas Children's Hospital is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: 1954

Company Description:

• Texas Children's Hospital is dedicated to creating a healthier future for children and women throughout their global community, today.
• They are committed to providing the best pediatric care possible, through groundbreaking research and emphasis on education.
• Texas Children's Hospital offers a full continuum of family-centered care for women, from obstetrics to well-woman care.

Company Specialties:

• Pediatric Care
• Research and Education
• Women's Services
• Sports Medicine
• Rehabilitation Therapy
• Pediatric Dermatology
• Pharmacy
• Critical Care

Company Website: texaschildrenspeople.org

ASSUMPTION: Texas Children's Hospital is a large, complex organization with multiple departments and locations. The Marketing and Public Affairs department plays a crucial role in promoting the hospital's services and engaging with the community.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Vice President of Marketing and Communications.

Reporting Structure: The Manager of Marketing and Public Affairs will oversee a team of marketing and public affairs professionals, including coordinators, specialists, and administrative support staff.

Work Arrangement: This is an on-site role, with the primary work location being the Texas Children's Hospital campus in Houston, Texas. Some flexibility may be available for remote work, depending on the needs of the department and the candidate's specific role.

Growth Opportunities:

• Advancement to a Director or Vice President role within the Marketing and Communications department
• Expansion into other areas of the hospital, such as community health initiatives or philanthropy
• Opportunities to lead special projects or task forces, gaining exposure to senior leadership and other departments

ASSUMPTION: Given the size and complexity of Texas Children's Hospital, there are numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: The primary work location is the Texas Children's Hospital campus in Houston, Texas. The campus includes multiple buildings and facilities, providing a modern and collaborative work environment.

Office Location(s): 6621 Fannin St., Houston, TX 77030, US

Geographic Context:

• Houston is the fourth most populous city in the United States, with a diverse population and vibrant cultural scene.
• The city is home to numerous Fortune 500 companies and has a strong and growing economy.
• Houston has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: This is a full-time position, with standard business hours. Occasional evenings and weekends may be required to attend events or meet deadlines.

ASSUMPTION: Houston's diverse population and strong economy provide ample opportunities for community engagement and partnership development for the Marketing and Public Affairs department.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and other department members
• Final interview with the Vice President of Marketing and Communications
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and planning skills
• Communication and interpersonal skills
• Leadership and management skills
• Budget management and cost reduction strategies
• Community engagement and partnership development skills

Application Tips:

• Tailor your resume to highlight your marketing, public relations, and event management experience, as well as any experience working in healthcare or nonprofit sectors.
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for Texas Children's Hospital's mission and values.
• Be prepared to discuss your experience with community engagement, partnership development, and event planning, as well as your ability to manage budgets and reduce costs.

ATS Keywords: Marketing, Public Relations, Event Management, Community Engagement, Business Development, Stakeholder Engagement, Strategic Planning, Volunteer Management, Budget Management, Team Leadership, Recruitment, Training, Mentoring, Communication, Organizational Skills, Event Planning

ASSUMPTION: Texas Children's Hospital uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Social media platforms (e.g., Facebook, Twitter, Instagram)
• Graphic design software (e.g., Adobe Creative Suite, Canva)
• Event planning software (e.g., Eventbrite, Cvent)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Innovation
• Teamwork
• Integrity
• Diversity
• Excellence

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on results and continuous improvement
• Committed to Texas Children's Hospital's mission and values

Self-Assessment Questions:

• Do you have experience working in a fast-paced, dynamic environment, and can you thrive in a collaborative team setting?
• Are you committed to Texas Children's Hospital's mission and values, and can you demonstrate a passion for improving the health and well-being of children and families?
• Do you have strong communication and interpersonal skills, and can you effectively engage with a diverse range of stakeholders, including community members, healthcare providers, and other partners?

ASSUMPTION: Texas Children's Hospital values a diverse and inclusive work environment, and candidates who can demonstrate a commitment to these principles may be particularly well-suited to this role.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the role may require candidates to be adaptable and able to manage multiple priorities and deadlines.
• The role involves working with a diverse range of stakeholders, including community members, healthcare providers, and other partners, which may require strong communication and interpersonal skills.
• The role may require occasional evenings and weekends to attend events or meet deadlines, which may impact work-life balance.
• The role involves managing a budget and reducing costs as necessary, which may require strong financial management skills and a strategic approach to budgeting.

ASSUMPTION: Candidates who are adaptable, strong communicators, and able to manage multiple priorities and deadlines may be well-suited to this role.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Public Relations Manager role in other industries, but with a focus on healthcare and community engagement.
• In comparison to other marketing roles, this position places a greater emphasis on community engagement, partnership development, and event planning.
• Career progression in this role may involve advancement to a Director or Vice President role within the Marketing and Communications department, or expansion into other areas of the hospital, such as community health initiatives or philanthropy.

ASSUMPTION: Candidates with experience in marketing, public relations, or event management roles in other industries may find this role to be a good fit, but should be prepared to demonstrate their understanding of the unique challenges and opportunities presented by the healthcare and nonprofit sectors.

📝 Sample Projects

• Developing and implementing a community engagement strategy to increase awareness of Texas Children's Hospital's services and programs
• Planning and executing a major fundraising event, such as a gala or charity run, to support Texas Children's Hospital's mission and programs
• Managing a team of marketing and public affairs professionals to develop and distribute targeted communications to key stakeholders, including community members, healthcare providers, and other partners

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that may be involved in this role, but are not exhaustive. Candidates should be prepared to discuss their relevant experience and how it may translate to the unique challenges and opportunities presented by this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing and Communications department, and how this role fits into the broader organization?
• How does Texas Children's Hospital approach community engagement and partnership development, and what are the key priorities for this role in supporting these efforts?
• What are the key challenges and opportunities facing the Marketing and Communications department, and how does this role contribute to addressing these issues?
• What are the opportunities for career growth and development within the Marketing and Communications department, and how does Texas Children's Hospital support the professional development of its employees?
• What is the work-life balance like for employees in this role, and how does Texas Children's Hospital support work-life balance for its employees?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing, public relations, and event management experience, as well as any experience working in healthcare or nonprofit sectors.
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for Texas Children's Hospital's mission and values.
• Be prepared to discuss your experience with community engagement, partnership development, and event planning, as well as your ability to manage budgets and reduce costs.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.