Manager of Marketing Engagement and Automation

📌 Core Information

🔹 Job Title: Manager of Marketing Engagement and Automation

🔹 Company: CareSource

🔹 Location: Remote (Dayton WFH)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (WFH)

🚀 Job Overview

Key aspects of this role include:

• Driving effective marketing strategies to enhance member and provider engagement
• Leveraging technology, data analysis, and strategic planning to achieve organizational goals
• Managing vendor relationships and optimizing campaign performance
• Ensuring compliance with industry regulations and best practices

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in marketing automation and CRM tools to drive successful engagement campaigns.

📋 Key Responsibilities

✅ Maintain a broad understanding of CareSource’s capabilities and technology, focusing on foundational campaign execution capabilities

✅ Support and execute the roadmap for engagement center tools and processes, including email and text channel delivery

✅ Execute campaigns, directly or with operational support from agencies, to support business strategy

✅ Partner with marketing services and key vendors to ensure alignment with campaign program objectives, establishing effective metrics, testing, tracking, and measuring success

✅ Manage applicable vendor relationships to optimize performance and support campaign initiatives

✅ Understand business requirements, emerging industry trends, and the competitive landscape to inform and enhance campaign strategies

✅ Ensure full compliance with industry regulations while tracking and reporting on such requirements

✅ Serve as the in-house subject matter expert for campaign automation, including governance, compliance, preference management, and integration points with additional departments

✅ Develop and manage templates and playbooks, building toward the future to design best practices for in-house, external campaigns, and training materials as needed

✅ Use analytical tools related to user experience research and design to derive actionable insights and constantly test and optimize campaign activities

✅ Gain a deep understanding of existing customer segments, behaviors, values, and incentive triggers to develop enhanced strategies and improve message automation and personalization

✅ Plan and promote the establishment of a data-driven marketing culture

✅ Track and report on the effectiveness of programs and campaign metrics to maximize ROI of each program, content, and channel

✅ Perform any other job duties as requested

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, with a strong attention to detail and a focus on driving results.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or IT, or equivalent years of relevant work experience is required

Experience: Minimum of five (5) years of strategic marketing leadership experience is required. Minimum of three (3) years of experience managing fulfillment or agency relationships and marketing automation is required.

Required Skills:

• Advanced Microsoft Office skills with expert Excel knowledge (e.g., complex calculations, pivot tables)
• Strong attention to detail, accuracy, accountability, and deadlines, with excellent organizational, time-management, multi-tasking, and project management capabilities
• Skilled ability to understand and analyze marketing data to develop campaign recommendations and optimizations from these insights
• Strong knowledge in marketing automation and Customer Relationship Management (CRM) tools (e.g., mPulse, Adobe, Microsoft Dynamics 365, etc.)
• Ability to think creatively, identify, and resolve problems
• Critical thinking and listening skills
• Oral and interpersonal communication skills
• Ability to work in a team environment and foster cooperative team relationships

Preferred Skills:

• Master of Business Administration (MBA), Health Administration (MHA), or related graduate degree
• Microsoft Dynamics 365 experience

ASSUMPTION: Candidates with experience in the healthcare industry and familiarity with Medicaid or Medicare programs may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $81,400.00 - $130,200.00 per year

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Employee discounts and wellness programs

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM ET, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with similar experience requirements. The actual salary may vary based on factors such as candidate qualifications, company performance, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: CareSource operates in the insurance industry, specifically focusing on Medicaid, Medicare, and health insurance marketplaces. The company is a nonprofit organization with a mission to provide life-changing health care to people and communities.

Company Size: CareSource has 1,001-5,000 employees, making it a mid-sized organization. This size allows for opportunities to work on diverse projects and collaborate with various teams while maintaining a manageable work environment.

Founded: CareSource was founded in 1989 and has since grown to serve over 2 million members across the country.

Company Description:

• Health Care with Heart: CareSource places people over profits and focuses on improving the health and well-being of its members.
• Member-first approach: CareSource prioritizes the needs of its members and strives to make a difference in their lives.
• Transformative force in the industry: CareSource continues to innovate and adapt to meet the changing needs of its members and the healthcare landscape.

Company Specialties:

• Medicaid
• MyCare Ohio
• Health Insurance Marketplace
• Medicare Advantage
• and Health Insurance

Company Website: http://www.caresource.com

ASSUMPTION: CareSource's nonprofit status and member-first approach may result in a more collaborative and mission-driven work environment compared to for-profit organizations.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to lead a team and drive strategic initiatives.

Reporting Structure: The Manager of Marketing Engagement and Automation will report directly to the Senior Director of Marketing Operations.

Work Arrangement: This role is remote, with the expectation of occasional travel for meetings and events.

Growth Opportunities:

• Potential to advance to a senior-level or director role within the marketing department
• Opportunities to work on cross-functional projects and gain exposure to other areas of the business
• CareSource's commitment to professional development and tuition reimbursement

ASSUMPTION: Given CareSource's focus on member engagement and data-driven marketing, there may be opportunities for this role to evolve and grow as the company continues to innovate in the healthcare space.

🌍 Location & Work Environment

Office Type: CareSource has multiple office locations, with this role being remote (WFH) with occasional travel.

Office Location(s): CareSource has offices in Dayton, OH (headquarters), Indianapolis, IN, Atlanta, GA, and Louisville, KY.

Geographic Context:

• Dayton, OH: A mid-sized city with a low cost of living, offering a mix of urban and suburban living options
• Remote work: Allows for flexibility and the ability to work from various locations
• Occasional travel: May be required for meetings, events, or on-site visits to CareSource offices

Work Schedule: Full-time, typically Monday-Friday, with flexibility for remote work

ASSUMPTION: The remote work arrangement may provide a better work-life balance, but it also requires strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• Behavioral and situational interview with the hiring manager
• Final interview with key stakeholders
• Background check and reference checks

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Data analysis and interpretation
• Campaign management and execution
• Vendor management and relationship-building
• Industry knowledge and regulatory compliance

Application Tips:

• Highlight relevant marketing automation and CRM experience in your resume
• Tailor your resume and cover letter to emphasize your skills and experience in the required qualifications
• Prepare examples of successful campaign management and data-driven decision-making
• Research CareSource's mission and values to demonstrate your cultural fit

ATS Keywords: Marketing automation, campaign management, data analysis, vendor management, CRM, marketing strategy, engagement, member-first, healthcare industry

ASSUMPTION: CareSource's application process may prioritize candidates with relevant industry experience and a strong understanding of marketing automation and CRM tools.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Microsoft Dynamics 365 (preferred)
• Marketing automation and CRM tools (e.g., mPulse, Adobe, etc.)
• Analytical tools (e.g., Google Analytics, Tableau, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: Familiarity with Microsoft Dynamics 365 and other marketing automation tools will be beneficial in this role, but not all tools may be required for every candidate.

👔 Cultural Fit Considerations

Company Values:

• Member-focused
• Integrity
• Collaboration
• Innovation
• Excellence

Work Style:

• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with CareSource's member-first approach?
• Describe a time when you had to manage multiple vendors or agencies to execute a successful campaign. How did you ensure their work aligned with your objectives?
• How do you stay organized and manage your time effectively when working remotely?

ASSUMPTION: CareSource values candidates who demonstrate a strong commitment to their mission and a willingness to collaborate and adapt in a dynamic work environment.

⚠️ Potential Challenges

• Managing multiple vendors and agencies to execute campaigns efficiently and effectively
• Ensuring compliance with industry regulations and best practices while driving innovation and results
• Balancing strategic planning with day-to-day campaign execution and management
• Adapting to a remote work environment and maintaining productivity and focus

ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a focus on driving results.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a greater emphasis on data analysis and campaign optimization
• In the healthcare industry, marketing roles often require a strong understanding of regulatory compliance and member engagement strategies
• CareSource's nonprofit status and member-first approach may result in a more collaborative and mission-driven work environment compared to for-profit organizations

ASSUMPTION: Candidates with experience in the healthcare industry and familiarity with Medicaid or Medicare programs may have an advantage in this role.

📝 Sample Projects

• Developing and executing a multi-channel campaign to improve member engagement and satisfaction
• Analyzing campaign performance data to optimize messaging, channels, and targeting strategies
• Managing vendor relationships to ensure alignment with campaign objectives and maximize ROI

ASSUMPTION: These sample projects illustrate the data-driven and strategic nature of the Manager of Marketing Engagement and Automation role at CareSource.

❓ Key Questions to Ask During Interview

• How does CareSource support the professional development and growth of its marketing team members?
• Can you describe the team structure and dynamics within the marketing department?
• How does CareSource measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities are there for collaboration and cross-functional projects within the organization?
• How does CareSource ensure a positive work-life balance for its remote employees?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, while also providing valuable insights into the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience in marketing automation, campaign management, and data analysis
• Prepare examples of successful campaign management and data-driven decision-making to demonstrate your qualifications
• Research CareSource's mission and values to demonstrate your cultural fit and alignment with the organization's goals
• Follow up with the CareSource HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.