📌 Core Information
🔹 Job Title: Manager of PR and Comms
🔹 Company: Fay
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Communications & PR
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing Fay’s communications strategy across media stories, PR campaigns, and direct content
- Crafting bold stories and content that cut through the noise and spotting angles others miss
- Building and maintaining strong relationships with top-tier and trade press
- Collaborating across teams to find stories that matter and help tell them in fresh ways
- Monitoring coverage, measuring impact, and refining what’s working
ASSUMPTION: This role requires a proactive, creative, and strategic mindset to excel in a fast-paced environment.
📋 Key Responsibilities
✅ Help execute Fay’s communications strategy across media stories, PR campaigns, and direct content
✅ Draft pitches, press releases, and briefing docs that reflect Fay’s voice
✅ Support media outreach and relationship-building with top-tier and trade press across business, tech, health and wellness
✅ Track industry news and cultural conversations to help surface smart, timely angles
✅ Collaborate across teams to find stories that matter, and help tell them in fresh ways
✅ Draft and edit compelling content across formats: blog posts, social scripts, talking points, internal notes
✅ Support planning and execution of high-impact press moments, launches, and creative stunts
✅ Monitor coverage, measure impact, and help refine what’s working
✅ Be a trusted partner to the Director of Communications and a valuable voice in the room
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous improvement based on performance metrics.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, or a related field (or equivalent experience)
Experience: 3-5 years of experience in PR & Communications, ideally at a high-growth startup
Required Skills:
- Proven experience in PR and media relations
- Exceptional written and verbal communication skills
- Clear command of leading-edge measurement and analytics tools (e.g., Muckrack, Cision)
- Interest in health, tech, AI, and the future of care
- Comfortable in a fast-moving environment where priorities shift and new ideas fly fast
Preferred Skills:
- Experience supporting speaker placement, award nominations, and event coordination for executive leaders
ASSUMPTION: Candidates with a strong portfolio showcasing their communication skills and relevant work experience will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for similar roles in New York City)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible PTO and company holidays
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in New York City. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Fay is a health tech startup focused on making personalized nutrition accessible to everyone. They operate in the competitive and rapidly evolving health and wellness industry.
Company Size: Fay is a small but mighty team of 11-50 employees, offering a dynamic and collaborative work environment.
Founded: Fay was founded in 2019 and is headquartered in San Francisco, California, with a presence in New York City.
Company Description:
- Fay connects users with Registered Dietitians covered by their health insurance, providing personalized nutrition guidance at no additional cost.
- The company aims to reshape access to preventative care by making personalized nutrition accessible and affordable.
- Fay is committed to evidence-based nutrition and building a diverse and inclusive team.
Company Specialties:
- Personalized nutrition
- Health tech
- Preventative care
Company Website: http://www.faynutrition.com
ASSUMPTION: Fay's mission-driven approach and focus on preventative care make it an attractive employer for candidates passionate about health and wellness.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional seeking to grow their PR and communications expertise in a dynamic startup environment.
Reporting Structure: The Manager of PR and Comms will report directly to the Director of Communications.
Work Arrangement: This role is on-site, with flexibility for remote work as needed. The team may consider hybrid arrangements for the right candidate.
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its communications team
- Opportunities to learn and develop skills in a fast-paced, startup environment
- Chance to make a significant impact on Fay's brand and communications strategy
ASSUMPTION: This role offers strong growth potential for candidates eager to take on increased responsibility and leadership opportunities as the company grows.
🌍 Location & Work Environment
Office Type: Fay's New York office is a collaborative and modern workspace designed to foster creativity and productivity.
Office Location(s): 95 3rd St, San Francisco, California 94103, US (headquarters); New York City (this role)
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous networking opportunities in the health and wellness industry.
- The city's fast-paced environment may appeal to candidates seeking a dynamic work setting.
- New York City has a competitive job market, with many talented professionals in the communications and PR fields.
Work Schedule: The work schedule is generally Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work as needed.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, urban environment and be prepared to adapt to the unique challenges and opportunities that come with working in New York City.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Director of Communications
- In-person or virtual interview with the Director of Communications and other team members
- Final interview with the CEO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Communication skills and storytelling ability
- Media relations experience and industry knowledge
- Cultural fit and alignment with Fay's mission and values
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your portfolio or provide samples of your work, demonstrating your ability to craft compelling stories and content.
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in and understanding of Fay's mission and the role.
ATS Keywords: PR, Communications, Media Relations, Storytelling, Content Creation, Press Releases, Media Outreach, Relationship Building, Trend Spotting, Measurement Tools, Event Coordination, Curiosity, Fast-paced Environment
ASSUMPTION: Fay's hiring process is designed to assess candidates' skills, cultural fit, and potential impact on the company's communications strategy. Candidates should be prepared to demonstrate their ability to thrive in a fast-paced, startup environment.
🛠️ Tools & Technologies
- Muckrack
- Cision
- Asana (project management)
- Slack (team communication)
- Google Workspace (collaboration and productivity)
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: We are passionate about making personalized nutrition accessible to everyone.
- Evidence-based: We rely on science and data to inform our decisions and approach to nutrition.
- Inclusive: We foster a diverse and inclusive environment where everyone feels valued and respected.
Work Style:
- Collaborative: We work closely together, supporting each other's growth and success.
- Adaptable: We embrace change and are comfortable pivoting when needed.
- Data-driven: We use data and analytics to guide our decisions and measure our impact.
Self-Assessment Questions:
- How do you align with Fay's mission to make personalized nutrition accessible to everyone?
- How do you approach building and maintaining strong relationships with media outlets and influencers?
- How do you stay organized and prioritize your work in a fast-paced environment?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Fay's values and work style during the interview process.
⚠️ Potential Challenges
- Working in a fast-paced, startup environment with shifting priorities and tight deadlines
- Balancing multiple responsibilities and projects simultaneously
- Adapting to a dynamic work environment with a small but growing team
- Navigating the competitive New York City job market and media landscape
ASSUMPTION: Candidates should be prepared to tackle these challenges head-on and demonstrate their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional PR roles, this position requires a strong focus on storytelling and trend-spotting to punch above Fay's weight in the media landscape.
- Fay's mission-driven approach sets it apart from other health and wellness companies, offering candidates the opportunity to make a meaningful impact on preventative care.
- This role offers significant growth potential as Fay expands its communications team and presence in the market.
ASSUMPTION: Candidates should consider how this role's unique aspects align with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a media campaign around a new product launch or feature
- Crafting a compelling narrative around a complex industry trend or topic
- Supporting a high-impact press moment, such as a speaking engagement or event
ASSUMPTION: Candidates should be prepared to discuss their relevant experience and how it translates to these sample projects during the interview process.
❓ Key Questions to Ask During Interview
- How does this role fit into Fay's overall communications strategy, and how can I contribute to its success?
- What are the most significant challenges facing the communications team in the next 6-12 months, and how can this role help address them?
- How does Fay support the professional development and growth of its employees, particularly in the communications and PR fields?
- What is the team's approach to collaboration and cross-functional partnerships, and how can this role help foster those relationships?
- How does Fay measure the success of its communications efforts, and how can this role help improve those metrics?
ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or samples of your work that demonstrate your ability to craft compelling stories and content
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in and understanding of Fay's mission and the role
- Follow up with a thank-you note after each interview, reiterating your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
